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August 11, 2025 20 mins

When the options for investing in your business feel endless, how do you actually choose the right one? From hiring a team member or coach to buying new software, there are so many places to spend your money.

In this episode, I'm sharing the exact 3 T’s Framework I use to figure out where my next investment should go and how I’ve applied it to my own business. This approach will help you assess what’s out of balance in your business and make strategic, confident investment decisions that drive real growth.

In this Episode:

  • How to know if your business is “tipping” out of balance and which of the 3 T’s is causing it
  • The difference between investing in your time, your team/talent, and your tools—and when each matters most
  • Practical ways to free up resources so you can invest in what truly moves the needle

Find It Quickly

  • 00:27 - Listener Question: How to Choose Investments
  • 01:05 - Host Background and Podcast Overview
  • 02:01 - The Three T's Framework
  • 03:46 - First T: Time Management
  • 06:14 - Second T: Team and Talent
  • 12:13 - Third T: Tools and Technology
  • 17:47 - Recap and Final Thoughts

Mentioned in this Episode


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