The Secret to Getting Your Brand Noticed Online (Without Leaking A S*x Tape)

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Welcome to today's episode of the Camera Queens | Find Your Focus podcast, where we're joined by Shan Fitzgerald from Wild Spark Copy, a passionate brand messaging expert, copywriter Queen and advocate for neurodiversity. 

Shan shares her inspiring journey from living abroad to becoming a full-time strategist, emphasising the transformative power of authentic brand personality in attracting and retaining customers. We delve into the art of infusing personality into branding, the delicate balance between SEO and brand voice, and the value of teamwork in achieving business goals. Shan also sheds light on the importance of building genuine relationships for long-term success, alongside discussing the role of AI in copywriting and her personal experiences with an autism diagnosis, highlighting the need for acceptance and accommodation in the workplace. 

Get ready for an insightful conversation filled with practical advice and heartfelt anecdotes."

In this episode we cover:

• Shan's journey from living abroad to becoming a full-time brand messaging and personality strategist is explored.
• The importance of authentic brand personality for attracting and retaining customers is highlighted.
• Attention-grabbing personality-driven copywriting and the delicate balance between SEO and brand personality on websites are explored.
• Emphasis is placed on the value of teamwork and relationships in achieving overarching business goals.
• Shan advocates for personalised communication over reliance solely on SEO for client retention.
• Building relationships within and outside one's industry for valuable referrals and long-term success is emphasised.
• The use of AI copywriting platforms as accessibility tools, their limitations, and the importance of human verification are discussed.
• Shan shares personal experiences with autism diagnosis, turning challenges into strengths, and advocating for neurodiversity acceptance in the workplace.

Resources and links mentioned in this episode:

• Ways to work with Belle: belleverdiglione.com.au 
• Belle Verdiglione’s Instagram: @belleverdiglione 
• Shan Fitzgerald’s Instagram: @wildspark.co 
• Shan Fitzgerald’s Website: https://wildsparkcopy.com/starthere/
• Find out what your brand personality with Shan Fitzgerald: https://wildsparkcopy.com/quiz
• Find out what your brand personality with Medley Think https://medleythink.com/brand-arc

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