Eric Roering, the brilliant co-founder of Fontana Candle Company, joins me on the podcast to share the remarkable journey of Fontana’s growth. From humble beginnings in their kitchen to scaling into a large-scale factory, Eric and his wife Katie have not only built an impressive business but have also created a thriving workplace culture. Their story proves that it's possible to grow a successful brand while making a meaningful impact on their customers, team and the world.
In this episode we chat about:
- The importance of niching down and setting your candle brand apart in a competitive market.
- Why showing up on social media matters.
- When (and why) it’s best to stay focused on your core product range instead of expanding too soon (or at all).
----------
ERIC'S LINKS:
Instagram: https://www.instagram.com/fontanacandlecompany/
Website: https://fontanacandlecompany.com/
PURE CANDLE SUPPLIES:
Visit https://www.purecandlesupplies.com.au/ and use code CBC10OFF for 10% off your order (discount code valid from 28/2/25 - 14/3/25)
SHOW LINKS:
Membership: The Candle Makers Collective
FREE e-book: 10 Proven Strategies to Scale Your Candle Business
Join the waitlist for the: Ultimate Candle Makers Retreat!
Let’s connect: https://linktr.ee/candlebusinesscoach
Make sure you subscribe/follow so you don’t miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
Popular Podcasts
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.