Eric Roering, the brilliant co-founder of Fontana Candle Company, joins me on the podcast to share the remarkable journey of Fontana's growth. From humble beginnings in their kitchen to scaling into a large-scale factory, Eric and his wife Katie have not only built an impressive business but have also created a thriving workplace culture. Their story proves that it's possible to grow a successful brand while making a meaningful impact on their customers, team and the world.
In this episode we chat about:
- The importance of niching down and setting your candle brand apart in a competitive market.
- Why showing up on social media matters.
- When (and why) it's best to stay focused on your core product range instead of expanding too soon (or at all).
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ERIC'S LINKS:
Instagram: https://www.instagram.com/fontanacandlecompany/
Website: https://fontanacandlecompany.com/
PURE CANDLE SUPPLIES:
Visit https://www.purecandlesupplies.com.au/ and use code CBC10OFF for 10% off your order (discount code valid from 28/2/25 - 14/3/25)
SHOW LINKS:
Membership: The Candle Makers Collective
FREE e-book: 10 Proven Strategies to Scale Your Candle Business
Join the waitlist for the: Ultimate Candle Makers Retreat!
Let's connect: https://linktr.ee/candlebusinesscoach
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