Captivate Inform Convert Podcast
The CIC podcast is to show how to Captivate your audience, Inform them and then Convert them to clients. If you're a consultant or coach that wants to: take your business to the next level with proven marketing techniques that actually bring in more clients this podcast is for you. We bring Video and marketing together to discuss how to sell your services online much more efficiently.
Episodes
Why Video in Today's Marketing for 2023
Better information retention
Ability to share visuals
Create more depth in relationship, if they're seeing the team (they can feel connected)
5 Reasons why businesses are losing sales because of their website for 2023
1. Many businesses are losing customers due to poorly designed or outdated websites.
2. A slow loading website can be a major turn-off for customers
3. Another area of improvement for websites is a cluttered ...
How to Use Video for B2B + How Fortune 500 Companies are Using Video
User Generated Content
Video to Answer FAQ
Live Video Events
Fortune 500 use videos for:
Training and Onboarding
Replace SOP's
How to Sell More from Your Website in 2023
There are several key ways you can sell more services through your website:
Make sure your website is set up to sell
It has a clear call to action
It has an easy to navigate & appealing design
- Brand Intro Video
- Video Sales Letter
- Testimonial videos
- If possible have the actual client
BONUS:
Video o...
4 types of videos that would help get you business prospects Quickly
Explainer video about the services you provide
Testimonial videos
Answer the videos for questions that you get from social media and give them a shout out
Demo video of how you...
5 Things to Have to scale your marketing for Better ROI
- Know your numbers
- Cost per acquisition _ how much does it cost to acquire a new customer
- What are the margins for the services rendered
- Cost per click
- Variations for creative
- There should be different variations getting distributed
- It should be catering to th...
8 Web Design Concepts To Boost Sales
Podcast Episode 42
Have your best content ABOVE the fold.
Optimized for Mobile
Clear Call to Action
Use Whitespace
Hierarchy
Unity
HINT: Be where they are. If you’re clients are on LinkedIn, Twitter, or YouTube
Send out a newsletter about issues that you solved for your clients (without their names)
Send out social media posts on what you wish you knew when you first started
Social media content of what you ...
The ads need to have reiterations but this is keeping into consideration if we optimize consistently
If there is enough raw video, it can be sliced and edited into 30 different ads.
Getting all of the ads and optimized and tested
Have a video of the core offer
How to Captivate Your Customers (Beginner Show)
There are various forms of content you can get traction with, we wanted to discuss what and when to use video vs pictures vs writing.
Video for complex subjects
Visual for clean before and after results
Audio for process discussions and catering towards busy people
Writing to change the web copy and increase conversions
How I would get 5 new clients as a business consultant
I would:
Have a basic website >> Home / About / Services
Have a core offer, an upsell and free downloadable
Create a sales script
Create an appoint se...
- Price Anchoring The first price
- Decoy Pricing
- Urgency
3 Systems that would greatly boost marketing results
Creative is the variable, you should have a way to create a lot of content
Most important system nowadays:
- Create a large piece of content consistently
- Read more
7 things to do to improve conversions on your website
- Improve page speed
- Perform competitor analysis
- Unique value proposition
7 FREE things to do to build brand awareness (Brand Show)
Recognized and Remembered
Content and Distribution
Social Media posts for TikTok
- Brand Partnership
3 things that would have made me hundreds of thousands
- If I had a YouTube channel catering towards a loyal audience
- Know your audience
- Q...
How to Use Upsells to 3x Your Profits and Funnel Overview
Sales Funnel Breakdown:
Ad > Landing Page (if they buy) > Upsell Offer
Ad showing you understand the problem and explaining the major benefit if they click
Then on the Landing Page:
Podcast episode 31
What is the best long term marketing strategy for B2B
First thing’s first
Get to know your target audience
Podcast Episode
- One podcast...
This Tuesday we are discussing one of the biggest Marketing conferences in the world. It emphasizes actual marketing strategies to utilize for maximum growth. We will be discussing 3 core strategies to consider for your next marketing campaign.
Episode 30 - Important Takeaways from Traffic and Conversion Summit
B2B not all marketing strategies are relevant
Traffic and conversion is a once a year event hosted in San Diego, Californi...
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