Carl Gould #70secondCEO

Discipline Kicks In When Motivation Runs Out Pt 2

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

We need to put that same level of discipline into our daily activities so that when we do get an inspiration or we do get a motivation, that only fuels the fire.

You all probably follow some sport on ...

Discipline Kicks In When Motivation Runs Out

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 

 I'm sure you've heard the statistic by now.

95% of New Year's resolutions are gone by the middle of January, and the rest are gone by the end of January. We have these great ideas, we're inspired. Inspir...

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 

 Service provider, what, in addition to giving the money back, take 50% of the contract, whatever they paid you and agree to pay them that so they could put it towards a new supplier or a new coach or a new consultant because you wasted their time.

If you were i...

During Winter, Your Customers Will Pay More

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 

Taking the chance it doesn't work out and go back into a high risk environment again, right? So again, pricing strategy is really important to build your authority by getting on podcasts and being a panelist, being an ...

Companies Will Align with You Based on your Why

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 

Ocean floor, does that sound familiar? That is a $2 necklace that they charge you 20 bucks for and we pay $18 for the story and $2 for the necklace.

So having a good why and a good story is a good comp...

For the Next 5 Years Win on The How 

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

There's a lot of enterprise value reasons for doing it, but more so, how'd I do on that? So far, I am reading right off the script, which is holding up the cards over there. But you will win on the how. Here's a good example.

Who You Say No To Matters as Much as Who You Say Yes To Pt: 2

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 

 Low performers, who complains about not being accountable.

Low performers, you're getting it, right? Go to battle with those that you could do that. All right, so now I'll give you some ...

Who You Say No To Matters as Much as Who You Say Yes To 

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 

 So now business owners, I won't embarrass you by asking you to stand up if there's somebody in your business you would need to fire because you would all stand up, but you need to let that person go.

Stay Focused on Your Core Audience

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 

You bring somebody in that's really not as passionate or you're not in the core audience.

I'd be like, what are they doing? Letting this person in. If they do that, they must be lowering their standard. Do what I...

Protect Your Core Audience and Be Vocal About Saying No 

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 

We can't have anybody mad at us, so we have to try to include everybody.

But that's not the way to do it, right? You need to protect your core audience and be vocal and proactive about saying ...

Winter Is Not the Time to Discount

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 

 There are two categories you fall into as a provider.

You are either number one or you are invisible. There is no in-between in winter. What a lot of you are doing is you are using what I would call fall or autumn pricing str...

Customers Must See Your Commitment

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What we wanna do is we wanna understand consumer preferences so we can match what we do to how they buy.

Because it'll, now, and here's one of the areas your consumers can sniff you out. So I've had a few one-on-one conversation...

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Winter, we all seek out authority and we listen to them and we listen to everything they do and we ignore every other red flag because they're an authority and we beg for it during winter.

So do consumers. So we want to run our businesses knowing that we can understand that w...

Blind Spots: Where Your Business Leaks the Most Money

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.

Results people sometimes struggle with their system's people. Relationship people sometimes struggle with the detail's people. Now again, I'm pretty sure this doesn't happen in any of your businesses, but again you have heard ...

It's Not About Millennials or Gen Z—It's About Commitment 

Hi everyone. Carl Gould here with your #70secondCEO. Just a little over a one -minute investment every day for a lifetime of results. No employee is bigger than the business, right? And think about this for a moment.

You know, when you hear people talk about hiring and getting good talent, they say, well, millennials are...

Getting Past the Gatekeeper: The Owner Always Answers

Hi everyone, Carl Gould here with your #70secondCEO. So hard to get through the gatekeeper. Who's not there? The employees? Who is there? You are. I said you want to find the owner? Just call off-peak hours. 

Because the phone probably rings to them anyway. Because no one else will own it and they don't want to miss a sale. I said the owner...

The Real Difference Between Owners and Employees 

Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results.

So, a main question we'll ask an owner is, 'What keeps you up at night?' Oh my God, and the list is like this long! You know when we ask your team, 'What keeps you up at night?' You know what the number one answer is? 'I sleep fi...

Find the Weak Link in Your Business Chain 

Hi Everyone, Carl Gould here with your #70secondCEO just over a one minute investment each day for a lifetime of results.

Here we go, let's talk about your operations. To what degree are your operations running like a finely tuned machine?

Give yourself a score, one being, 'it's a train wreck!' And 10 being, a 'finely tuned machine.' I wa...

Your Business Style: The Muddy Fish vs. The Clean Fish

Muddy Fish or Clean Fish: Understanding Your Business Style

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Our topic today is -  Are you a Muddy Fish or are you a Clean Fish? I wonder.  

1. So, a muddy ...