Carl Gould #70secondCEO

Stay Focused on Your Core Audience

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 

You bring somebody in that's really not as passionate or you're not in the core audience.

I'd be like, what are they doing? Letting this person in. If they do that, they must be lowering their standard. Do what I...

Protect Your Core Audience and Be Vocal About Saying No 

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 

We can't have anybody mad at us, so we have to try to include everybody.

But that's not the way to do it, right? You need to protect your core audience and be vocal and proactive about saying ...

Winter Is Not the Time to Discount

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 

 There are two categories you fall into as a provider.

You are either number one or you are invisible. There is no in-between in winter. What a lot of you are doing is you are using what I would call fall or autumn pricing str...

Customers Must See Your Commitment

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What we wanna do is we wanna understand consumer preferences so we can match what we do to how they buy.

Because it'll, now, and here's one of the areas your consumers can sniff you out. So I've had a few one-on-one conversation...

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Winter, we all seek out authority and we listen to them and we listen to everything they do and we ignore every other red flag because they're an authority and we beg for it during winter.

So do consumers. So we want to run our businesses knowing that we can understand that w...

Blind Spots: Where Your Business Leaks the Most Money

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.

Results people sometimes struggle with their system's people. Relationship people sometimes struggle with the detail's people. Now again, I'm pretty sure this doesn't happen in any of your businesses, but again you have heard ...

It's Not About Millennials or Gen Z—It's About Commitment 

Hi everyone. Carl Gould here with your #70secondCEO. Just a little over a one -minute investment every day for a lifetime of results. No employee is bigger than the business, right? And think about this for a moment.

You know, when you hear people talk about hiring and getting good talent, they say, well, millennials are...

Getting Past the Gatekeeper: The Owner Always Answers

Hi everyone, Carl Gould here with your #70secondCEO. So hard to get through the gatekeeper. Who's not there? The employees? Who is there? You are. I said you want to find the owner? Just call off-peak hours. 

Because the phone probably rings to them anyway. Because no one else will own it and they don't want to miss a sale. I said the owner...

The Real Difference Between Owners and Employees 

Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results.

So, a main question we'll ask an owner is, 'What keeps you up at night?' Oh my God, and the list is like this long! You know when we ask your team, 'What keeps you up at night?' You know what the number one answer is? 'I sleep fi...

Find the Weak Link in Your Business Chain 

Hi Everyone, Carl Gould here with your #70secondCEO just over a one minute investment each day for a lifetime of results.

Here we go, let's talk about your operations. To what degree are your operations running like a finely tuned machine?

Give yourself a score, one being, 'it's a train wreck!' And 10 being, a 'finely tuned machine.' I wa...

Your Business Style: The Muddy Fish vs. The Clean Fish

Muddy Fish or Clean Fish: Understanding Your Business Style

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Our topic today is -  Are you a Muddy Fish or are you a Clean Fish? I wonder.  

1. So, a muddy ...

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. There's a difference between responsibility and authority.

You will delegate authority, but never responsibility, right? At the end of the day, you're still in charge of your team. Your team screws up a year from now, it's on you.  Now, authority is, okay Dan, I give you the ...

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

 Some confidence, they go to moderate to high confidence, and they go to high confidence.That's your job. Your job's on the top row. As their leader, their trainer, their coach, you need to make sure that they start out here and end up there.

If they are not high...

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

We are specific is the degree you can let go and be a coach. If you haven't prepared them, they don't know the system, and you become high supportive, you are asking for a train wreck. You are asking for big problems  because then they're just gonna be like, oh, oh, okay, we ...

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

You do take in their feedback, but you're making the decision. You're the leader, and it's important that in the beginning, you take full responsibility. You say, here's our scope of work, or here's our project.  I've taken in, we've all contributed, here's where we're going.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

When you had to explain what you wanted to another person, what you don't want or what you want. But what we want to do going forward is we want to do both.

So I would like when we start our meeting today for everyone to have lunch before we get going. But what I...

From High Directive to High Supportive 

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

 Now we get started, right?  We go up to where it says coaching.  We're still high directed, but now we're high supported as well. So they get started, you're still directing their activities, but just capture this in the t...

Low Supportive Behavior

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

 In the beginning, they're gonna say,  all right, I'm in, I get it, just like today's meeting.

All right, I get the idea, we wanna be a team, but we've never been a team like this before, so tell us what being a good team look...

 Why Leaders Must Make the Call 

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

 Now the leader decides, that doesn't mean you're not gonna take in some feedback and put from the team, you may wanna do that.

If there's a project you're about to do with your team, you may say, here's the project, ...