Carl Gould #70secondCEO

Airlines Getting it Right - part 3

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

If you've ever been on one of their airline–airplanes, and you heard the safety briefing, they allow the flight attendants to rap or sing or get creative in how they give the safety briefing. There's a legendary story about one of the passengers wrote a lette...

Airlines Getting it Right - part 2

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

They got us on the plane and they do certain things to meet this promise. Like you don't get seating, you know that they have a staged way that they bring you onto the plane now, but you don't get to pick your seat you just get on a little earlier okay, they ...

Airlines Getting it Right - part 1

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

How many of you would like to go out into an airport and start telling the passengers to get online and stay online earlier? Or go get your food now or go get your book or snack so you can get back and stay online longer? You want to be the person who does that? Righ...

Don't Get Eaten Up!

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

What if you don't perform or you don't try to fulfill as advertised? They're going to eat you up, okay? Because they're going to expose you even further. As somebody who didn't tell the truth, okay? You didn't even try to fulfill your performance, your p...

Potential

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Right now you're listening to this audio or watching the video or reading the book, okay, and you're gathering this idea about the obnoxious offer, you are in potential meaning you haven't tried it yet. You're getting the education, and you're thinking about something you...

Sales People Have Emotions & Fears - Part 2

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

People don't always carry the image that they have, they can talk on behalf of the company. And that's why it's so important for everybody to be rallying around the message. So the salesperson feels comfortable that they can put forth the obn...

Sales People Have Emotions & Fears - Part 1

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Salespeople are very emotional beings just like you are. They're your representatives. And they're the ones out there that are taking all the hits for the business, certainly in the beginning, and you know, they have some of the same fears as pub...

Can You Deliver? Part 2

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

And the way it works, the customer thinks all people in a business, they think of you monolithic. They think the salesperson is the same as the operations, the same as customer service. That same position. But you're all representative of the business. If I go through a dri...

Can You Deliver? Part 2

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

And the way it works, the customer thinks all people in a business, they think of you monolithic. They think the salesperson is the same as the operations, the same as customer service. That same in position. But you're all representative of the business. If I go through a ...

Can You Deliver? Part 1

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

So when you ask them, Can you really get it here by next week? I mean, really I’ll pay the extra, but can you really get it to me? And they're like, Oh, well, yeah, you know, I kind of think we can maybe like, you know, we always have in the past, if they give a half answer...

Culture Matters

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

This is very much something that needs to be ingrained in your culture. And it is a cultural paradigm shift. Everybody in the business has to be toeing the line, because as I mentioned earlier, any chink in the armor and the client is going to see this, and they're gonna see that y...

Paradigm Shift

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Folks, this is very much a paradigm shift. You've got to go from the convenience side of business, to fully committed and doing what is called for and called upon by your clients. In other words, what they're saying to you is, we will reward you, we love the idea of what you'...

You Better be Ready to Deliver!

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

You don't go live with your obnoxious offer until you feel you can fully deliver on its promise. That means everybody and I mean everybody, operations, finance, customer service, marketing, sales, the management has to be behind this because when you get any pushbac...

You Must be Bought In!

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

In this chapter, we're going to talk about buying into the idea of being obnoxious as a business buying into the idea of having an obnoxious offer. And folks, you know, in this entire methodology and this entire approach, you have to be clear that there is no middle ground h...

We Run our Clients Business - Part 3

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Our offers more obnoxious, we have another product that is a three-year coaching program, where we mutually agree upon the goals in the beginning of the process. And if you follow our system for three years, and you don't hit the agreed upon goal, we give you a...

We Run our Clients Business - Guarantee - Part 2

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

For people that could run your business tomorrow to give you some additional horsepower and cover you in areas that you couldn't cover who they like that. Okay, so the next one is you have no skin in the game. So we said fine with every client, we g...

We Run our Clients Business - Part 1

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Well, that'd be great, Carl, you come in and run that part of the business. So I can focus on these growth initiatives. So guess what we started doing, we started running all our parts of our clients business, we have that benefit. Okay, this was a huge step, b...

Why Do We Love Features?

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Why do we fall in love with features? As I started this discussion, this chapter we start, we talked about the fact that you came up through the ranks as almost always a technician, some of you who are a persuader or promoters get that, but most of you came up as a technician,...

Features vs Benefits - Part 3

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

This place hung their entire marketing plan, how they built out their staff, their real estate, their office space, virtually the entire business had their arms wrapped around this one stop shop concept. Whereas once we dug into who their ideal client avatar is, that pers...