Episode Transcript
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Intro (00:02):
Carlsbad. People,
purpose, and impact. An
essential podcast for those wholive, work, visit, and play in
Carlsbad.
Bret (00:14):
Good afternoon, and
welcome everyone. My name is
Brett Schanzenbach. I'm thepresident and CEO of the
Carlsbad Chamber of Commerce. Iam your host today, and I'm very
pleased to have with me LauraBayshore. She is the franchise
owner of Team Referral NetworkSan Diego.
Good afternoon, Laura.
Laura Bashore (00:32):
Hi. How are you?
Bret (00:33):
I'm doing well. Thanks for
joining me today. Good. Yeah.
Good to have you.
So I was looking at yourbackground, getting ready for
our discussion today, and itlooks like you're originally
from Clovis, California.
Laura Bashore (00:46):
Oh, yeah. Okay.
You were digging in my
background because you saidClovis, not Fresno. Yeah. Yeah.
Yeah. But I've been here for,this is going into my twenty
first year
Bret (00:59):
Okay.
Laura Bashore (00:59):
Being here. So
Bret (01:01):
Nice.
Laura Bashore (01:02):
Now I've actually
lived in San Diego longer than I
lived in Fresno.
Bret (01:05):
So Nice. Yeah. Well, I
have to admit, I had to go
remind myself and look up,where's Clovis again? I'm like,
oh, it's in Fresno. Okay.
Laura Bashore (01:13):
Exactly. Yeah.
Bret (01:15):
Well, that's, you know,
part of the deal. Right? That's
like, when I grew up here inNorth County, but I when I went
away to college, you justbecause I went out of state, you
just told people I was from SanDiego. It was way easier than
saying Vista. You know?
I was like Right.
Laura Bashore (01:29):
Exactly. You'd be
like, what is that?
Bret (01:31):
Yeah. Exactly. And then I
saw, though, that you also looks
like you spent some time workingfor with the, Ashford University
in Arizona?
Laura Bashore (01:42):
Well, actually,
here. So they had their
headquarters here, in the earlyearly two thousands and up until
mid, so I was there for aboutfour years.
Bret (01:52):
Very interesting. You had
a a few different interesting
career stops, it looks like.Yeah. Very much in the career
space, you were a a centermanager for the North County
Career Centers in Escondido?
Laura Bashore (02:06):
Yeah. So that's
the sister site. You're probably
more familiar with the Oceanside1. Yeah. So it's a sister site
to it.
So we had our director, and thenI would go between the two
sites.
Bret (02:16):
So Nice. And tell us some
of the stuff you guys did there.
Laura Bashore (02:20):
Well, it really
led into what I do with my other
business, which is a coachingbusiness now. So we did resumes,
LinkedIn, interview skills. Wealso matched up with, different
recruiters, helped facilitategetting, employees into there.
And then, we also hosted careerfairs, and we worked with you
(02:47):
know, when I was a case managerthere, one of my clients worked
on an assembly line at one ofthe medical device companies
here. And another one of myclients ended up, becoming the
HR director for Rady'sChildren's.
Bret (02:59):
Nice.
Laura Bashore (02:59):
So a big Yeah.
Gamut on the spectrum of who you
worked with, but I really honedmy skills, which also leads into
what I do now because all of itis understanding how different
businesses work together and howthey can partner. And so
Bret (03:15):
Very cool. Yeah. And then
I saw that, you went into
becoming a career coach and aresume guru.
Laura Bashore (03:22):
Yeah. Yeah.
Bret (03:23):
So tell us about that
journey.
Laura Bashore (03:25):
So I had my first
son while I was still, the
managing director at the careercenter. And, he just didn't do
well in daycare. Yeah. And so itwas like I was having to leave
my staff all the time. And, youknow, when you feel like you
can't give a %
Bret (03:44):
Yeah.
Laura Bashore (03:44):
At home or at
work, it's just you're really
stretched then. Yeah. So I hadto choose one. And then, in
doing so, in all my spare time,people started asking me to help
them with their resumes or helpthem with their interviewing
skills. And because I no longerhad to go through red tape
Bret (04:06):
Mhmm.
Laura Bashore (04:06):
I could do what I
really thought should happen
with my clients.
Bret (04:09):
Nice.
Laura Bashore (04:09):
I was seeing
really quick turnarounds, like
people who were out of work formaybe six or seven months
getting hired within threeweeks.
Bret (04:17):
Wow.
Laura Bashore (04:18):
Exactly. Which is
where I was like, oh.
Bret (04:21):
This is something.
Laura Bashore (04:21):
Maybe I could
just turn this into a business
for myself and people would payme. And Yeah. So, yeah, almost
ten years later, that's that'swhat happened.
Bret (04:30):
That's that's very cool.
Yeah. And like as you mentioned
before, you know, having, youknow, LinkedIn tied into all
that and everything, I'm surewas helpful. And then it looks
like through that process,somehow you got connected to
this wonderful thing called theteam referral network, and you
became a director in 2020?
Laura Bashore (04:51):
Yeah. Which is
actually kinda funny. Right?
Bret (04:54):
Anything that happened in
2020 is like Yeah. Got a story
behind it.
Laura Bashore (04:58):
Right. So,
basically, in my coaching
business, I was getting a lot ofreferrals. Most of my clients,
though, didn't live here. I wasworking virtually. I even had
international clients.
And so I figured, well, I livehere in San Diego. I'd like to
have more of a presence here.
Bret (05:16):
Sure.
Laura Bashore (05:17):
So that led me
into, well, maybe I'll do some
in person networking. And Istumbled upon Team Referral
Network, ended up joining. Itwas phenomenal for my business.
And, in 2020, they asked me if Iwould be a director, and it was
February of twenty twenty. Oh mygod.
So I was so excited. And then,you know, everything blew up.
(05:41):
But through that, the chaptersthat I managed managed to stay
together throughout COVID, cameout of COVID, were continuing to
do well. And so the CEO askedme, at the end of twenty twenty
if I was interested inpurchasing the San Diego County
franchise. And I was alreadyresearching a nonprofit
(06:05):
franchise that I wanted topurchase.
One of the cool things with teamis each of our chapters,
supports a local nonprofit.Yeah. We gift them a seat. So I
really love that part. So Ithought, oh, well, I've already
been researching a franchise.
I might as well just take onethat I already know, and now I
can help multiple nonprofits.
Bret (06:25):
Yeah.
Laura Bashore (06:25):
So it's kind of a
no brainer, and I took over in
January of twenty twenty three.
Bret (06:30):
Wow. That is a very cool
cool journey. Yeah. Twenty
twenty for organizations likeours, like team that do a lot of
networking.
Laura Bashore (06:41):
Yeah.
Bret (06:41):
That was a quite an
interesting time, 2020 and 2021.
Yeah. I mean, I don't knowexactly, what you guys
experienced, but I know in '21,as, you know, we're trying to
start to get back to the inperson thing, it was still very
confusing because, like, wefound that some of our members
(07:02):
were chomping at the bit to getback to in person. They were
just like, let's go, you know,let's go. Yes.
But then there were others whoweren't ready yet, and they had
their own reasons, you know, andsome, you know, based on health
and concerns and things, and sothey weren't ready. And so we're
like, you know, going back to inperson things and having much
(07:24):
different attendance than weused to have. We're like, is
this the new normal, or is thiswe're just not we're just ahead
of ourselves? It was confusing.
Laura Bashore (07:33):
Yeah. It was
really confusing because we so
our model of doing, like, theweekly meetings outside of the
other events that we do, so wepulled that all virtual. So we
had to figure out, okay. How dowe run these meetings virtually
now? I mean, and team was alittle different than, like, we
weren't even really usingPowerPoints for the meetings
(07:54):
that we were doing in person.
Bret (07:55):
Right. Right. Right.
Laura Bashore (07:56):
It was really
geared where you didn't need
that. So now it's like, okay. Wegotta create all this material.
And then when it was time tocome back, some people who
joined for the virtual aspectside of it, then it was like,
well, this is no longer a fitbecause I don't wanna be in
person.
Bret (08:13):
Yeah.
Laura Bashore (08:13):
But our strong
suit is in person, as you know.
I mean, you can have theseoffshoots and webinars and all
these things that help and addinto what you're doing. Right.
But really, if you'renetworking, like, the in person
is you gotta have that piece.Right?
Bret (08:29):
As, as as I've heard
others say, and I've said many
times, networking is still acontact sport. You know?
Laura Bashore (08:36):
Yeah. Yes.
Bret (08:37):
You gotta rub some elbows.
So we're gonna do this. We're
gonna take a quick pause, andthen we're gonna come back and
have Laura really unpack allthat Team Referral Network is
and how they operate. So stickwith us. We'll be right back.
We're talking to Laura Bayshore,the franchise owner of Team
Referral Network San Diego. So,Laura, right before we took a
(09:56):
break, you were kinda talkingabout your guys' journey your
journey that brought you to TeamNetwork Team Referral Network,
excuse me, and, and some of theups and downs of surviving,
2020. But let's really unpackwhat is Team Referral Network
and how do you guys operate andyeah. Break it open for us.
Laura Bashore (10:15):
Yeah. So, we are
bringing together business
owners or those who run theirown portfolio of business, which
as we know, is pretty similar.Yeah. And then nonprofits to
really try and build a communitythrough San Diego County. So we
partner with Chambers.
You know? I'm a board ofdirector for the North San Diego
(10:38):
business chamber. I I loveChambers. I think it's wonderful
in the way that they can worktogether.
Bret (10:43):
Yeah.
Laura Bashore (10:44):
What I work with
our members on is I don't want
them to just be part of onenetwork. I want them to be
members of different networksand figure out how each one can
serve them best. So what we workon is training our members to
understand how to networkbecause, you know, you're you
(11:05):
know.
Bret (11:05):
I know.
Laura Bashore (11:06):
Not everyone
knows how to network. Like,
everyone might be at this event.Yeah. But there's a whole wide
array of what people know andwhat they understand.
Bret (11:15):
This is so true.
Laura Bashore (11:16):
So we have a lot
of training that comes in the
back end where we're also gonnahelp, like, let's develop your
tagline. You need one so peopleunderstand who you are, or how
do you lead with somethingthat's just not what do you do?
And then stand next to someonetoo closely and then throw cards
at them.
Bret (11:33):
Oh my gosh.
Laura Bashore (11:34):
You know?
Bret (11:34):
Yes.
Laura Bashore (11:36):
So one of the
things that we do currently
though, and I try to work withour members on is you mentioned
before when we were talking howI utilize LinkedIn. Yeah. So
before COVID, I used LinkedIn asa way of maintaining my
relationships with the peoplethat I knew and was networking
with virtually and supportingthem that way, but then taking
(11:59):
it to in person. And so I try todo that with our members too
because, when we got back intonetworking, you'd have a
different crowd who'd be like, Idon't use business cards.
Bret (12:09):
Right.
Laura Bashore (12:10):
Or you'd have the
other crowd who'd say, I only
use cards.
Bret (12:12):
Right.
Laura Bashore (12:13):
And I'm like, why
don't you have both? Yeah. Like,
let's make sure that you canconnect with people where they
want you. Right? Because you'returning off a whole so there's
that, but then even how do yougive a presentation that's
actually a good presentationthat doesn't turn people off?
So we teach people how to do tenminute presentations. We do
(12:36):
weekly meetings. We believe thatit's important to if you're
looking for people who are gonnabe your referral partners, you
need to meet weekly. Yeah. Youknow, you can't just do once a
month and expect to get the sameROI.
Bret (12:50):
Right.
Laura Bashore (12:51):
And for myself,
I'm a mom. I own three
businesses. I'm on two boards.Yeah. I, you know, also like to
travel, and I go to concerts andstuff.
So I
Bret (13:01):
personal life.
Laura Bashore (13:02):
Yeah. Exactly. So
I wanna make sure wherever I go,
I'm getting an ROI. Yeah. Not ina disingenuine way.
I don't ever wanna betransactional, but I do this is
a piece of my business. Yeah.And so we teach our members,
this is a part of your business.This isn't just, like, your
luxury thing or your fun thingthat you're doing. You can find
other places to do that.
(13:23):
And then for me, the mostimportant part is creating a
space where there's a give backcomponent. And so no matter how
big or small your business is,you're making an impact. Yeah.
So we started, a nonprofit galathat is gonna do its third year
this year. So I started Is that
Bret (13:41):
your your big event that
you do annually?
Laura Bashore (13:43):
So
Bret (13:44):
I saw something on your
calendar, big event. I'm like,
what is
Laura Bashore (13:47):
this event? Yeah.
So the big event is actually the
corporate team Okay. Putting allthe franchisees together, so
nationwide and international.
Bret (13:56):
Oh, I see. Okay.
Laura Bashore (13:57):
Ours is the
Playing It Forward. It's a
nonprofit gala that we do herejust in San Diego.
Bret (14:03):
Oh, okay.
Laura Bashore (14:04):
And so we spend
one night to fundraise for all
of our nonprofits who wannaparticipate. So last year, we
did six of our nonprofits, andwe have big nonprofits and small
nonprofits.
Bret (14:15):
Sure.
Laura Bashore (14:16):
So we're also
teaching them the same thing
we're teaching the rest of ourmembers, which is, like, how do
you come together as a communityto have more of an impact? So
that's really what we focus inon, and I just wanna help people
propel their business in the waythat team did for me. And it's a
great way to continue to do whatI love, which is, you know, at
(14:37):
the bottom of it, I'm a coach.Yeah. I really like that part of
it.
And so it just gives me anavenue so I can do that in a way
that's meaningful and having animpact on San Diego.
Bret (14:47):
No. That's great. I I love
what you were saying at the
beginning about, there's, youdidn't say it this way, but I'm
some I'm not putting words inyour mouth, but the vibe I got
is that there are there's goodways to network and there's poor
ways to network. Yeah. And I'mtrying to be, you know, polite
here, but I was I I coach,business students at the College
(15:12):
of Business in Cal State SanMarcos, and I've told them some
of the horror stories of poornetworking.
And you and I could probably,you know, have some good laughs
over. But one that just I alwaysshare with them is and this has
happened at one of my ownchamber networking happy hours
here in Carlsbaden. Somegentleman was monologuing and
(15:36):
monologuing and monologuing atme so much. At one point, I
finally realized my thoughts hadgone all the way around the room
and came back and realized, ohmy goodness. He's still talking.
Yeah. And I'm like, I have noidea what he said the last,
Laura Bashore (15:51):
you know. Isn't
that the worst, especially in
your position? You're like, Oh,no. I have to be on point, but I
can't.
Bret (15:57):
And then I'm just like,
How do I get out of this? You
know? It's just so Yeah. So,yes. Yeah.
There is a training needed forpeople to be effective
networkers, which is hilarious,but things that maybe we think
are common sense aren't ascommon as we all think. Yeah.
You know?
Laura Bashore (16:15):
Yeah. Absolutely.
Bret (16:16):
And so in your chapter,
Sandy goes to chapter. Right? Is
that how you refer to it?
Laura Bashore (16:20):
Or We have
multiple chapters in Sandy.
Bret (16:22):
Yeah. Okay.
Laura Bashore (16:23):
So that's the
other thing when you were
talking earlier about how did wecome out of San Diego. Well, you
know, we have our Hillcrestchapter, Point Loma. We have our
Carlsbad One Gotcha. Our CoastalConnectors. And so we're all
over.
So the goal is, typically, inour chapters, we keep them to 20
to 25 members.
Bret (16:43):
Okay.
Laura Bashore (16:44):
But then we also
get together throughout the year
for, like, lunch and learns and
Bret (16:47):
Sure.
Laura Bashore (16:48):
Celebratory
things, as an organization as
well. So we're really trying toprovide that whole thing so that
none of our chapters becomesiloed
Bret (16:58):
Right.
Laura Bashore (16:58):
But that they
understand the power of the
membership that they have.
Bret (17:01):
In each chapter, it's one
professional per business
category?
Laura Bashore (17:05):
Yes. Yeah. Mhmm.
Bret (17:06):
Got it. And then, most
most of them are physically or
meet in person only, notvirtual. Or you have a you had a
virtual group too or somethinglike that?
Laura Bashore (17:16):
Yeah. So, we have
two of our chapters are hybrid
where on the first week of themonth, they do virtual. Mhmm.
Bret (17:27):
And
Laura Bashore (17:27):
then their other
three meetings or four,
depending on the month, are inperson.
Bret (17:32):
Yeah.
Laura Bashore (17:33):
But then we do
have one of our newer chapters.
It's all virtual, and it's ourleadership collective. So it's
also our first female ranchapter, which is really cool.
But these women, they'repowerhouses, but they also
travel a lot. So they'll be on
Bret (17:52):
Yeah.
Laura Bashore (17:52):
Like, from
another country. They'll just be
on and showing up. So, yeah,they have that flexibility. I
was actually just on with themthis morning. They meet on
Fridays at 8AM.
So Nice.
Bret (18:03):
Yeah. Very cool. And, you
have your own podcast. It looks
like it's a a weekly podcast.
Laura Bashore (18:12):
Yeah.
Bret (18:12):
So tell us about that.
Laura Bashore (18:14):
Well, so that's
something that's evolved, but
that also came out ofnetworking. So my partner on
there, Mary Feene Brand, issomebody who I met through
LinkedIn. I saw her content. Shehad a fairly similar way of
approaching work that I loved.And so I just reached out to
her, because she actually putout a call that she was looking
(18:34):
for someone to be on her podcastYeah.
And talk about resumes becauseshe didn't do resumes, because
she was a LinkedIn coach and adeep dive career coach. So I was
like, yeah. Okay. I could dothat. And that was almost seven
years ago.
We developed a great friendship.We started LinkedIn audio
together. We were part of thebeta when they rolled that out a
(18:56):
couple years ago. They opened itup to a select few. So we
started on there, and I hadalways been like, well, we're
gonna make it a podcast, Mary.
Like, we're testing it here, andwe'll move forward. So at first,
we were doing our podcast oncareer coaching. And then last
year, we went to Podfest as aguest of Buzzsprout, our
(19:18):
sponsor. And through that, wewere like, you know, we're doing
so much more business coachingnow. We need to evolve our
podcast again.
And so that's now the ScaleUpStrategies. It's the business
growth podcast, but it's nicheddown for consultants, speakers,
and coaches. Yeah. But, really,I mean, all of us are
(19:38):
consultants. I mean
Bret (19:39):
Yeah. In one way or
another. Right?
Laura Bashore (19:41):
Yeah. Yeah.
Bret (19:42):
Very cool. Scale Up
Strategies, the business growth
podcast for coaches,consultants, and speakers. Mhmm.
And I'm assuming they couldpeople could find it anywhere
that you find other podcasts?
Laura Bashore (19:53):
Yes. It's
available anywhere. We have some
video up on YouTube already. Wedo the snippets, you know,
obviously, on all social like wedo. But if the name is too long
for you, just type in LauraBayshore into anywhere where you
find your podcast, and it'llpull right up.
Bret (20:12):
So Nice. Very nice. And
then, like you said, you're on
the board of directors at theNorth San Diego Business
Chamber. How long have you beenon the board there?
Laura Bashore (20:21):
Since July.
Bret (20:22):
Okay. Very nice. Yeah.
Mary, Chris is treating you okay
over there.
Laura Bashore (20:26):
Oh, yeah. Chris
is great. Love Chris.
Bret (20:28):
Yes. Mhmm.
Laura Bashore (20:29):
And We were
friends before he was the CEO.
Bret (20:32):
Oh, okay.
Laura Bashore (20:33):
Again, through
networking. So yeah.
Bret (20:36):
Always. And networking is
a great thing, Chris. Chris and
well, all of the Chamberexecutives from pretty much all
of North County, we we gettogether once a month for
breakfast and network. And and,I've had a good time getting to
know Chris. He's a Carlsbadresident, so I love that.
Yeah. So Yeah. We we share that.And then you're on the board at
(20:58):
Classics for Kids. What's thatall about?
Laura Bashore (21:01):
So that is this
wonderful nonprofit that helps,
bring music to children in avery unique way. So we have the
traditional, like, you go intothe schools and do the musical
education, and, of course, welook at tier one schools and
work with helping them as well.But what I love is our main
(21:25):
focus that sets us apart is weactually take kids, put them on
buses in a good fun way. Okay.So put them on buses and take
them to the Balboa Theatre orthe Joan Crock, and they get to
see a performance, an orchestraperformance live, and it's
(21:46):
catered to them.
And our wonderful conductor,Zaina Zimbrick, she also brings
in, so, like, the last one thatwe did was all about music. So
we collaborated with, Wild CoastLife and brought them in. And so
she had one of theirrepresentatives come up and
speak throughout it. And thenthe orchestra played music all
(22:09):
around water. And, like, sohere's Beethoven's and and
here's how it flows with theocean and giving you the whole
background of it.
And it's really cool becausethese kids have not been exposed
to this usually, like, ever.
Bret (22:25):
Ever. Yeah. Absolutely.
Ever.
Laura Bashore (22:27):
And so you get to
watch just the joy and to see
it, how it's, like, changingthem in real life. Like, in real
time, you can really see adifference in what's going on.
And just giving thatappreciation of music because
that's the backbone of, really,all your critical thinking and
how you're able to approachlife. And, I'm a big proponent
(22:48):
of music. It's a big part of mylife.
So when I found this nonprofit,I was like, this is great. This
is matching up all the things Ilove, you know. But it's really
cool. I'd invite you to comecheck it out and see what it
does. Is it great?
Bret (23:02):
No. It sounds awesome.
I'm, all of my kids have been
into music and are musical.Okay. And so from choir and
musical theater and performingand all that kind of stuff, I
love it.
So, yeah, I'd love to learn moreabout that. That's really great.
And I saw that you have, two ofyour own boys under the age of
(23:25):
10 still, or is that outdated?
Laura Bashore (23:27):
Nope. That's
that's updated. Yeah. Yeah.
Yeah.
My oldest one just turned 10 inSeptember, and my youngest just
turned eight in December. So Ihave little fall winter babies.
Bret (23:39):
Yeah. No. Those are fun
ages. Yeah. What is that about?
Third and fifth grade maybe? Or
Laura Bashore (23:45):
Yeah. Well, they
went up because of where their
birth days are. So they had togo through the TK route. So,
yeah, they're like the old menin their classes, you know, so
they're second and fourth.
Bret (23:53):
Second and fourth. Okay.
Laura Bashore (23:54):
That was close.
Yeah.
Bret (23:56):
That's awesome. Did we
miss anything about, team
referral? I don't wanna, I don'twanna rush off without if we
didn't cover something that youwanna make sure we shared about
them.
Laura Bashore (24:10):
No. I think just
though the one thing I can say
that's different about what wedo. So for example, this year,
our theme for 2025 is community.
Bret (24:20):
Nice.
Laura Bashore (24:21):
So we're really
focused on making sure that
while you want that ROI ineverything that you do, that
you're gonna feel good aboutwhat you're doing with, and
you're gonna feel good about ourmembers. So, all of our members
are really well vetted. Like, wetake pride in working with the
best in San Diego, and we'rehappy and looking forward to get
(24:42):
more members and bring them intoour community because we're
really making a big difference.And, at the end of the day,
hopefully, that's what drivesyou, you know. And if it does,
you should come check us out.
Bret (24:53):
Wonderful. And the best
way to reach you?
Laura Bashore (24:57):
So the best way
to reach me, honestly, is to
connect with me on LinkedInbecause I'm really active there.
I support everybody who connectswith me on there, and then I can
help. So if it's somebody who'sinterested in team and wanting
to connect there, I can get youover to the right person.
Bret (25:16):
Perfect.
Laura Bashore (25:16):
Or if you're
looking into coaching or
anything like that, I can figureout where to kinda help you out.
And besides that, I I share tipsand things that are helpful
regardless. So I would sayLinkedIn is the best way.
Secondary would be to just go toTeams' website. So it's a long
one, but it's justwww.teamreferralnetwork.com.
(25:38):
So as long as you just spell itout, you'll get there.
Bret (25:41):
Teamreferralnetwork.com.
And it's Laura Bayshore, b a s h
o r e, on LinkedIn.
Laura Bashore (25:47):
Mhmm.
Bret (25:47):
B a s h o r e. So you can
find her on LinkedIn pretty
easily. I know I did. So yeah.So that's wonderful.
Well, thank you so much for,becoming a part of our Chamber
family and Yes. Joining us and,sharing all that team referral
network San Diego has to offer.
Laura Bashore (26:06):
Thanks for having
me today.
Bret (26:07):
It was my pleasure. Thanks
for joining us today on our
Carlsbad People, Purpose andImpact podcast. If you got value
out of our episode today, pleasehit the follow button on your
favorite podcast app, and pleasetell a friend. Can't wait to see
you next time on CarlsbadPeople, Purpose, and Impact.