355. The Secret Sauce of Thought Leadership (and How to Find Yours) with Cris Gordon

What if your next level of growth isn’t about doing more, but showing up more powerfully for the work you’re already doing? In this episode of CEO School, host Suneera Madhani sits down with powerhouse publicist and founder of CBee Communications, Cris Gordon, for a masterclass on visibility, storytelling, and stepping into the spotlight—even when it feels scary. Live from the Millionaire Founders Club Retreat, Cris shares her playbook for building a personal brand that opens doors, positions you as a thought leader, and helps your business scale. From DIY PR to pitch strategy, motherhood, and writing her first children’s book (while raising four kids!), this conversation is a must-listen for any woman ready to grow her impact and influence. In this episode, you’ll learn: 💡 The foundational ingredients of a powerful founder story 🧠 Why your brand’s "secret sauce" matters more than ever in today’s market 📱 DIY visibility strategies that don’t require a PR budget 👩🏽‍💼 How to step into thought leadership while juggling motherhood and business 📖 Why Cris wrote Mommy Marvelous and how she’s building a brand with heart If you’ve ever felt overwhelmed by the idea of promoting yourself or unsure how to tell your story, this episode will give you the tools and encouragement to be seen, heard, and celebrated. 💬 Your Turn: What’s one thing you want to be known for this year? Tag @ceoschool and @crisgordonpr on Instagram and let us know! 📢 Loved this episode? Share it with a fellow entrepreneur and leave a review to help more women scale with confidence. Learn more about your ad choices. Visit podcastchoices.com/adchoices