From disrupting the print industry with the original Macintosh to building bespoke tech for Premier League teams, Ivan Reel has always lived at the bleeding edge of media. Now the Head of Studio Technology at StradaXR, Reel traces his evolution from graphic designer to virtual production leader, sharing insights from his time managing Sony's pivot to digital workflows and his inspiring choice to return to film school later in life to master modern VFX. This convergence of deep technical experience and fresh artistic training has placed him at the forefront of optimizing LED stages for the next generation of filmmaking.
The discussion digs into the technical and economic forces reshaping the industry, drawing parallels between the current AI explosion and the democratization of digital video. Ivan details how StradaXR utilizes Chaos Vantage to introduce real-time ray tracing to the volume , offering a superior alternative to standard game engine pipelines. The episode wraps with a compelling argument for the future of indie film, suggesting that the true power of virtual production lies not in big budgets, but in its ability to empower efficient, high-quality genre storytelling.
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