As we frequently note, many companies have built an insights community to provide a continuous, on-demand flow of quantitative and qualitative input from customers and prospects. Yet - for a variety of reasons these initiatives can sometimes fail to make the desired impact or can degrade over time.
Two of Finch Brands' senior insights leaders - John Ferreira and Tim DeGennaro - joined our podcast to (a) discuss signs that an insights community needs an upgrade and (b) debunk the myth that switching providers/platforms is difficult.
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