CHANGE@WORK, Episode 3: The Importance of Customer Obsession

CHANGE@WORK, a podcast from Daggerwing Group, is about the ever-evolving world of work and the human behaviors that drive it. In this episode, host Chris Thornton interviews President and Co-Founder, Cheryl Ferguson about Daggerwing's experiences helping companies successfully put the customer at the center of their business. 

Cheryl co-founded Daggerwing Group with a belief that the pace of a company's growth is tied to the speed of customer and employee behavior change. Over the past 20 years, Cheryl has helped executives of many of the world's leading companies to transform their organizations … their business model, culture, customer centric orientation and approach to digital and marketing. As part of their conversation on customer centricity, Chris and Cheryl discuss a recent Forrester case study on how Daggerwing strategically partnered with HP to create a culture of customer obsession that transformed their printing business. Cheryl also speaks on the idea that the convergence of data, personalization and design thinking is changing how entire companies are holistically managing customer experience design.