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September 4, 2025 18 mins

Think your nonprofit’s old emails and files are harmless? Think again. What you keep — and what you don’t — could save or sink your organization.

It’s Jess Birken here, and I’m back with my co-host Meghan tackling a topic that sounds boring but is way more important than you think: data retention policies and how they protect your nonprofit.

Real Listener Question: “I work at a nonprofit that serves trans youth. If the government starts targeting nonprofits, what can we do now to prepare and protect our data?”

If your organization collects sensitive participant info, donor data, or internal records, what you hold onto could be putting you at risk. From lawsuits to government inquiries, the wrong data strategy can leave you vulnerable. Meghan and I dive into why your nonprofit needs a data retention policy, what you should keep, what you should delete, and how to plan for changing political climates without panicking.

What You'll Learn:

  • Why keeping everything forever could actually make your organization less safe
  • The seven-year rule of thumb for retaining records (and when to go shorter or longer)
  • How to protect sensitive participant data in politically charged mission areas
  • What to do before you purge anything — and the legal traps to avoid
  • How to set up a “threat-level” data plan when government scrutiny ramps up
  • Why email hoarding could come back to bite you and how to clean it up smartly

Bottom line: Your data is both an asset and a liability. A clear data retention policy protects your nonprofit, your people, and your mission — and the best time to start is now.

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