Ch*ngona Revolution

Ch*ngona Revolution

Are you a woman who is successful on paper but feels like something is missing? Ch*ngona Revolution is hosted by Erika Cruz, a rebel who left a 6 figure tech job to pursue her own unconventional path to success by following her passion that led to her purpose. Every week, Erika will bring out of you that BAD A** LATINA through her experiences as well as some of her friends to overcome self-doubt, family expectations, and lead with COURAGE.

Episodes

June 9, 2026 21 mins

The social media world is changing, and we all have to change with it! This isn't 2016 anymore. No one wants to see the perfect girl boss who never has any flaws. People want to see real people, with real problems and real solutions. 

 

But that raises another question - how do I be vulnerable online without losing myself? How do I make a connection without being cringe? And how do I create content that bu...

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Social media can make us believe that everyone has it all figured out, except you. You are the lone exception to the rule, and you are the only one who is experiencing unexpected disasters. That is the furthest thing from the truth! Which is why I want to highlight this week's guest, who bounced back from an unexpected business disaster and was all the better for it. 


After sailing across the Caribbean fo...

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As much as I'd love for something like the success of my business to stay consistent, it's just not going to happen. It's part of the human experience. So instead of lamenting about the slow season I was in, I went back to my manifestations, and manifested a newer version of my business - tweaked a few things and overhauled some others - so that I could serve even more people. 

 

Because not everything is ...

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I know so many women who want more for themselves. They want to feel comfortable posting online, have financial freedom, and live more courageously. But at the same time, most of them say the same thing: that "it's too late," and "there are already too many influencers." As someone who started posting on social media "late," it's never too late to start. 

 

Give yourself the chance to succeed! I have clien...

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Last year, and if I'm being honest, probably before that, I was in a bit of a content slump. I felt like I wasn't having fun making content anymore. And that can sound silly because I run a business, and content is technically work. But I decided to have fun with my content again, and it was exactly what my business needed to start selling again.

 

Having fun with my content brought in more sales than my u...

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Follower count does not mean much when it comes to making money online. Ok, it means a little bit. You can't sell if no one is around. But you don't need to wait until you have a million followers to sell your services or book speaking engagements. Followers do not automatically equal sales. I have friends who have a million followers and haven't made a dollar online. 

 

So let's say you have less than 2k ...

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My personal brand has been making money for me for YEARS. This wasn't an accident; this was completely by design. Ok, maybe a little bit of it was accidental, but we learn, grow, and study what works so that we can replicate it. And a little help from a coach or a mentor never hurts. 

 

I had no idea how much money I could make from brand deals and paid collaborations. I thought, like everyone else at the ...

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 Your personal brand is literally the fastest way of manifesting your dream life. I used to say that everything you want is on the other side of courage, and I still stand by that! But now I think you all want the step that comes after having courage, which is strategy. So I went back and studied what I did to build a profitable personal brand and how you can replicate it for your own personal brand. 

 

Th...

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I've been a coach, a creator, and a public speaker for a few years now, and I wouldn't have gotten there without my audience. At first, I just posted my journey in the tech industry. I wasn't an expert, and I didn't plan on teaching anyone, let alone coaching anyone. But my audience was getting a ton of value from my life lessons and wanted me to help them. So I did. 

Sometimes, it's as easy as that. Peopl...

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One of the things I've been working on with my clients is helping them figure out who they are outside of their careers. As Latina women living in the US, we often feel like our worth is dependent on what we do for work because we need it to be worth the trauma of immigration. But living only for our jobs and tying our worth to our career is not only unhealthy - it's a trauma response. So how do we break away from this...

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Your posts are good, but not great for this new algorithm. People are more interested in using social media as a search engine than ever before, so the algorithm is more interest-based than it used to be. That means that you want to start creating "selfless content" instead of "selfish content" and posting that on your personal brand pages.

 

So what the heck does any of that even mean???  It ...

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Some people can go to their parents for help, but often, we are the ones people look to during a crisis. If you're a first-gen, eldest, and/or Latina daughter, you are the point person for your family. You make sure everything works out in the end. So what would happen if you can't be that person anymore? This week, we're talking to someone who had to not only survive breast cancer, but figure out how to do life during...

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We should be able to plan our careers the same way we plan anything else in our lives. But college doesn't teach us how to network or get that promotion, especially in corporate America. Putting our heads down and working as hard as we can is getting us nowhere. We need new skills. So, we need to listen to someone who has been through it and can help us get to where we want to be.

Elsa Jimenez is a powerho...

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I manifested my first 10k followers by being strategic. I had an idea, I had a strategy, and I made it happen, and you can do it, too. You don't need fancy equipment or a brand new camera; you can use what you have right now. So why not give yourself the chance to try and see what could happen?

 

My clients join the Courage Driven Latina program because they know that wanted to give themselves a chance to ...

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Starting over is not the end of the world. It may feel like it, at first, don't get me wrong. But if I had lost everything, all of my clients, and I had to start my online business over again, I know that I could do it. I can make money online and regain my following because I help people start over for a living. 

 

I have two clients who have decided to start over recently. One got laid off, and the other...

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You won't post online because you were told to stay quiet all your life. You were conditioned to keep your head down, be humble, and mind your manners. And now that conditioning has leaked into every aspect of your life, including posting online. 

 

And, this isn't about confronting your parents or lamenting about the horrors machismo has left on our culture. We can do that later. Today, we're working on o...

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After losing followers on social media for the last two years, I decided enough was enough. I didn't know why I was losing followers, and I didn't know how to get new ones, but I knew that something had to change. So I got to work.

 

If you follow me on Instagram, you'll know that I blew up there recently. One post got 1.7 million views!! And it's still growing! And it's all because I let my content evolve...

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Ten years ago, Benito was just a kid in PR bagging groceries for his neighbors. Now he and his music are a worldwide phenomenon that is giving us so much light during dark times. He didn't have rich parents or wealthy connections to get him where he is now. He was discovered by chance because he made himself visible. 

 

Bad Bunny's journey is truly a testament to how you can manifest anything you want in t...

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So many of my Courage Driven Latinas clients are loving the Visibility Challenge we're working through right now, but that doesn't mean that it's been easy for them. In fact, a few fears have come up, and were preventing them from posting their content. It turns out they were afraid of being seen as conceited. 

 

This makes sense, especially for our community. We were always being told to worry about what ...

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2026 is a new year, and it's time to make some courageous changes in your life. So if you've been wanting to post on social media and build your personal brand, but you're too afraid to post anything, you're leaving opportunities on the table. 

 

Right now in the Courage Driven Latina program, we are working on being visible, and for a lot of people, that means posting on social media and building up their...

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