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July 22, 2025 55 mins

Sometimes it’s not the job that’s holding you back. Sometimes it’s you! And that hurts! You’d never think that you’d be holding yourself back. You want to live a better life, so of course, you’d give it to yourself if you had the chance. Right? This week, we’re speaking with someone who discovered that she was holding herself back and what she did to course-correct her life.  

 

Bianca Cervantes is the co-founder of Confianza Wealth Management and co-host of the Building Wealth From Scratch podcast. She grew up in her parents’ jewelry store in a Latino working-class neighborhood, where she first witnessed the power of small business and community. After relocating to San Diego as a newlywed military spouse, Bianca faced financial stress and identity shifts that sparked her passion for personal finance. She began her career in financial services, later working with high-net-worth clients in wealth management—yet felt called to serve families like her own. After growing her and her husband's assets from $2K to $100K with the help of a financial planner, Bianca left corporate to build Confianza, a firm dedicated to empowering first-time wealth builders. Her mission is to make financial planning accessible, especially for those often overlooked by traditional firms. Bianca now empowers others to take control of their money with real talk, clear strategies, and the belief that you don’t need to be rich to start building wealth—you just need a plan and a little confianza.

 

In this week’s episode, we talk to Bianca about why she was holding herself back from her most amazing life. This is a common problem I run into with my clients. They did the big flashy thing that’s going to restart their life for the better. But then nothing happens. They changed their lives, but they’re not any closer to their goals. Luckily, they sign up for the Courage Driven Latina program and get the guidance they're looking for. Listen to this week's episode to hear how Bianca took aligned action, stayed consistent, and became the CEO she always wanted to be.



Follow Bianca on:
IG: @Itsbiancaariana

IG: @buildingwealthfromscratch

TikTok: @biancaacervantes_

LinkedIn: Bianca Cervantes

Spotify & Apple: Building Wealth From Scratch 

Website: https://www.confianzawealth.com 

 

Follow Erika on:
Instagram @‌theerikacruz
TikTok @‌theerikacruz
LinkedIn

Website:
http://www.theerikacruz.com

How to work with Erika:

Sign up for the free webinar “ The 90-Day Manifestation Path” here!

Join the waitlist for the Courage Driven Latina program here.

Join the waitlist for the Magnetic Mastermind here.

 

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio. 

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