Your ability to retain customers and increase lifetime value derived from them is dependent on how you manage the journey. They may pause and restart multiple times as well as change directions. Instead of leading them, we need to be beside them attending to their needs and desires keeping them comfortable. This would need to happen overtime across multiple channels including web, mobile, and store front and in person. How to effectively design and manage such a journey more as a chaperone who is looking to give vs. a salesperson looking to get?
Guest: Gordon Gaudet, Executive Vice President & Chief Information Officer, Selective Insurance
Guest Bio: https://www.ciotalknetwork.com/contributor/gordon/
More on this Episode: https://www.ciotalknetwork.com/how-to-become-a-customer-chaperone/
More on Leadership: https://www.ciotalknetwork.com/topics/leadership/
More on Mobile: https://www.ciotalknetwork.com/topics/mobile/
Visit CIO Talk Network Website: https://www.ciotalknetwork.com/
Subscribe to our Newsletter: https://www.ciotalknetwork.com/subscribe/
Nominate Guests or Sponsor: https://www.ciotalknetwork.com/contact/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.