Organizations collect a multitude of customer feedback—CSAT surveys, social reviews, insurance claims, voice-to-text conversions of customer orders, customer emails, to name a few. Understanding and acting on all this textual data at scale can be complicated and costly. How should an organization build its Voice of the Customer playbook that offers practical strategies to use customer data to build loyalty, introduce products consumers want, and market to the right audience?
Guest: Duane Lyons
Title: Practice Lead, Wavicle Data Solutions
For more details and related content:
https://ciotalknetwork.com/how-to-build-a-voice-of-the-customer-playbook/
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.