Most people likely entered the year 2020 with a sense of optimism and seeking a fresh start that is associated with a new year. The adage, ‘hindsight is 20/20’, is likely to hold more weight with the previous year than most others in recent history; however, we’ve learned a lot about ourselves, our wants, needs, and what we consider to be important. During the COVID-19 pandemic, several brands held their audience's attention through creative, engaging, and COVID conscious advertising.
In 2020, the majority of people became physically isolated and spending priorities changed, which encouraged brands to adapt. Researchers at Clicksuasion Labs studied advertising campaigns from brands across the globe and shared their top 5 ads for 2020. The ads were chosen based on several criteria, which included the application of behavioral science, the impact on brand and consumer, time and brevity, social impact, and concern for the COVID conscious consumer.
5) Heineken’s ‘Back to the Bars'
4) Burger King's Moldy Whopper
3) Domino's Pizza's 'We're Hiring'
1) Red Wing Shoes 'Labor Day On'
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CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.