Extending Apparel Lifespan: ThredUp CEO James Reinhart

James Reinhart, CEO of ThredUp, one of the largest online resale platforms for secondhand clothing. James co-founded the company while he was a Masters’ student at Harvard and has spent the last 15 years scaling a national logistics and digital infrastructure platform for resale.  In this episode James describes why the company decided to handle physical goods rather than act as a pure marketplace, how ThredUp helps brands run their own resale channels, and how AI and automation are reshaping their operations. James also describes related public policies like extended producer responsibility (EPR) and provides advice for those pursuing careers in circular economy innovation.