Rerunning old podcast episodes isn’t lazy—it’s smart. In this episode, I break down why replaying your greatest hits can actually help grow your show, re-engage your audience, and give you a well-deserved breather—especially during busy seasons like summer.
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I cover when it makes sense to start republishing old episodes, how to pick which ones to rerun, and best practices for keeping things fresh with updated intros or edits. Whether you're managing family time or just need to keep content flowing, this strategy helps you stay consistent and serve both new and loyal listeners.
🧠 What You’ll Learn:
- Why rerunning episodes is a valid growth and retention strategy
- When it's the right time to revisit old content (hint: not at episode 10)
- How to use analytics to choose your most replay-worthy episodes
- Easy ways to freshen up older content with new intros or edits
- Why summer and holiday seasons are prime for reruns
🔥 Pro Tips:
- Don’t just drop an old episode—record a quick intro letting listeners know why you're replaying it
- Look at your top 10 most downloaded episodes and pick one that still holds up
- Add updated commentary if the topic has evolved
- Avoid re-airing unless you’ve built up a solid back catalog (75+ eps is ideal)
👋 Final Thoughts:
Rerunning episodes is a way to double down on what’s working. You’re not repeating yourself—you’re reinforcing value. And with so many listeners tuning in months or years after your launch, a replay could be brand new to someone today.
Resources:
- 🧠 Podcast Equipment Finder Tool: Equipment Finder link – get gear suggestions based on your needs, use case, and budget
- 🛠️ Podcast Name Checker Tool - Starting a podcast? Use our Podcast Name Checker to ensure the name you want is available across Apple, Spotify, YouTube, and the web
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