Protecting Your Profits: 3 Rules You MUST Follow

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Ever wonder what a football draft story could teach you about running a successful business? In this eye-opening episode, I break down how one highly-touted prospect potentially lost $36 million by making three critical mistakes that many entrepreneurs repeat daily in their businesses.

Through the lens of this cautionary tale, we explore the three non-negotiable rules that keep you from leaving money on the table: never skipping exposure opportunities, strategically positioning yourself where your customers already gather, and surrounding yourself with truly wise counsel. The parallels between this draft-day disaster and common business pitfalls are both surprising and enlightening.

"If you're the smartest one in the room, there's a problem with that room," is just one of the powerful takeaways as we dissect why having the right advisors around you can make or break your business growth. I explain why passion and family support, while valuable, need to be balanced with professional expertise when making critical business decisions. You'll learn practical strategies for expanding your visibility, connecting with customers in their natural environment, and building a mastermind network that challenges you to grow.

Whether you're just starting out or scaling an established business, these three principles form the foundation of sustainable success. Don't wait for customers to find you or advice to fall into your lap - be intentional about your business growth. Share this episode with a fellow entrepreneur who needs to hear this message, and subscribe to continue receiving divine insight for your kingdom business journey!

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Episode Transcript

Speaker 1 (00:02):
Welcome to the Coach Martin Show.
Where faith meets strategy andpurpose fuels profit.
This is Coach Martin, and thisis the space where bold
believers, kingdom-mindedentrepreneurs and visionaries
like you come to grow, getinspired and build businesses
that glorify God.
Each week, we'll dive into realconversations, practical wisdom

(00:27):
and divine insight to help yousteward your calling in the
marketplace, whether you're juststarting out or scaling up.
This is your reminder you'renot building alone.
Let's align your business withGod's blueprint, because kingdom
business isn't just what we do,it's who we are.
Let's get into it.
This podcast will start in 3, 2, 1.

Speaker 2 (00:55):
Hey everybody, I'm your host, coach Martin, super
excited about today's podcast.
Today, the topic is going to bethree rules to keep you from
losing money.
So this is a special one, and Ikind of want to start with a
disclaimer.
So, if you are a big collegefootball fan, or if you are a
Colorado football fan, or if youare a Shutter Sanders fan

(01:16):
listen, this isn't about gettingoffended.
There's a great lesson to belearned.
I believe there's lessons to belearned in almost anything that
we do, but there's a greatlesson to be learned.
I believe there's lessons to belearned in almost anything that
we do, but there's a greatlesson to be learned in this
story and, ultimately, if welearn these lessons, it's going
to keep us from losing money inthree specific areas.
Right, so let's just jump intoit.
So, myself, I'm a huge footballfan.

(01:38):
I think my sports go like thisit's football, then it's hockey,
but there's a big gap.
I love football.
One of the things I lookforward to every single day not
only, like you know, thepreseason and then you know the
first game, but I look forwardto the draft.
I'm a big draft guy.
I love to.
You know, I do the same routineI order a couple of big pizzas.
I don't know.

(01:58):
For a couple of days I'm havingpizza, I'm sitting on my lazy
boy and I'm watching the draftand I'm hoping that we pick some
great players for my team.
Now, in this particularsituation, like you know,
everyone that likes football forthe most part they pretty much,
you know they go on theInternet, you know, weeks before
, months before they go in andthey start looking at projected

(02:20):
picks.
So we go and we take a look atwhat the experts say.
Who's going to go in round one,round two, round three?
Now, regarding Sanders, it wasanywhere from him being number
one, number two pick in thedraft, all the way to like five,
six or seven Roughly.
For months it was about rightthere.
Now, right before the draft,there was a couple places where

(02:42):
people were saying, well, maybenumber 20, 21, maybe to
Pittsburgh, but for the mostpart it was like number two pick
, the number five pick.
Now what happened was, if youlook at how the actual draft
works and I did the numbersNormally if you're drafted in
those first five picks, you'regoing to end up making about $40

(03:05):
million guaranteed.
Now it could be a little bitmore, a little bit less.

Speaker 1 (03:09):
Today's podcast is brought to you by the Kingdom
10X Coach, where kingdom-drivensuccess starts here.
Be sure to visit Kingdom10Xcomto learn more.

Speaker 2 (03:20):
But pretty much you're going to be guaranteed
you're going to make $40 million, but pretty much you're going
to be guaranteed you're going tomake $40 million.
We know that in this draft hegot drafted in the fifth round
where typically you'reguaranteed you're going to make
about $4 million.
So instead of his projectioncoming true and him making a
guaranteed $40 million, he's nowgoing to make $4 million and

(03:41):
he's got to make the team.
Now maybe you're thinking well,coach, I don't even understand
that, because everyone has tomake the team.
Yes, but there's like fivequarterbacks ahead of him.
It's going to be a hard road.
Now there's some good learninglessons in this and I want you
to pay attention because this isgoing to help us with our
business the mistakes that hemade.
In my opinion, we want to makesure that we don't make these in
our business.

(04:01):
Now a couple things I want tobring up.
I wrote them down.
One and he either skipped orwas limited in a couple areas,
like the All-Star game and thecombine, right.
So he, he skipped those Right,or he was limited in those.
And I'm going to just kind ofgive you a second piece real
quick before I jump into it.
You know he refused to visitcertain teams, potential

(04:22):
customers.
So I want, I just want you tokind of like, put those on the
shelf right now, as these arevery, very important pieces.
Now maybe you're thinking well,coach, you said you're going to
give me three things.
I am going to give you threethings.
Okay, I'm going to start withnumber one, right?
Number one you cannot skipexposure.
So, as a business owner, youcan't skip an opportunity to be

(04:45):
exposed yourself to a potentialclient.
You can't say well, I don'twant to fill in the blank Now.
In football, how it works isevery team is allowed to have
in-person visits with only 30people.
So an owner is going to have totake a look at our needs and
who are the 30 people we'regoing to bring in the interview.

(05:05):
In his case, there were someteams where he didn't go visit.
That's mistake.
Number one you cannot skipexposure.
You got to make sure that yourbrand, your business, your
product, service or idea isgetting put out there to the
world.
There's a lot of ways you cando that, but you got to make
sure that you do that.

(05:25):
You should be doing that dayafter day after day after day.
Do not skip exposure.
Okay, number two you must visitplaces where your customers are
.
So wherever your customers are,you need to be there.
I would even encourage you togreen light a session where you
get a board and you just startwriting down Don't even overly

(05:47):
think it Every place that yourcustomer's at.
So let's say, if you have aproduct, if you have a service,
whatever the case is, where arethose customers at that would
purchase your product or service?
And just write it down right?
One we know that they'reprobably on social media.
Write it down.
One maybe they're on, you know.
Maybe they're in specificgroups.
Maybe they meet here.
Maybe they're in specificgroups.

(06:10):
Maybe they meet here.
Maybe they go here every year.
Write all those places down andfigure out how can you make
sure that you're in those spacesas well.
So make sure that you'revisiting the places where your
customers are Very, very, veryimportant.
Now number three.
Now, in my opinion, if youdon't do three right, one and
two ain't going to matter.
You have to surround yourselfby wise counsel.

(06:30):
In my opinion, going back onthis side, you know, instead of
Sanders hiring an agent, aprofessional who does this every
year for a living, he skippedand bypassed that and he hired
his dad or his dad representedhim.
Now I get it.
I get it.
I don't want to hear the phonecalls and the emails and the

(06:51):
complaints.
I get it.
Our parents love us, it's theirjob, it's what they're supposed
to do, but in this particularcase it didn't serve him.
So you want to make sure thatyou always have wise counsel
around you, always, especiallyas a business owner.
Right, take advice and listenand ask for advice from people
that are business owners, thatare doing what you're trying to

(07:13):
accomplish, and I would evenencourage you to surround
yourself with people that knowmore than you know.
So if you're in a room andyou're the smartest one in the
room, there's a problem withthat room.
You want to make sure that youhave people that are smarter
than you in the room so you canlearn from Now.
There may be people that don'tknow what you know, or maybe
they're not at a level yetbusiness-wise where you are, and

(07:34):
that's great, because we shouldbe pouring in the people and
helping them.
But if you're only pouring inthe people and you're not being
poured into, you're going to gostagnant.
It's kind of like I alwaysthink of the visual when you get
on an airplane and you'regetting ready to take off and
the flight attendant goesthrough the whole deal, what do

(07:54):
they say?
In case of a decrease in cabinpressure, the mask is going to
drop.
But first, before you helpsomebody else, put the mask on
yourself.
It's the same way in business,right?
You've got to make sure thatyou're helping yourself.
It's the same way in business,right?
You got to make sure thatyou're helping yourself.
Because if you don't, if youdon't, if you're not being
poured into and you're notlearning, how can you teach
somebody else?
So, surround yourself with wisecounsel.

(08:17):
And I'm going to even throw oneother thing on this, because I
believe in this so much personaldevelopment.
I want to encourage you If youhaven't done this already.
Find a mastermind group in your, in your area.
Find that you can be part of.
So I promise you, wherever youlive, there's going to be
mastermind groups in your area.

(08:38):
So, at the very least, find amastermind group in your area
and become a part of it.
Now maybe you're thinking well,coach, I already tried that and
it was filled with an airconditioning guy and maybe a
coaching guy, and they're not inmy sector.
Well, maybe they're not in yoursector, but if the air
conditioning guy has a $40million a year business, you
don't think there's nuggets thatyou can learn from that person,

(09:01):
of course.
So find a mastermind group thatyou can be part of.
Secondly, I would evenencourage you to find a group, a
convention, somewhere you cango to this year Get it up on
your calendar where you can goto with like-minded individuals,
where you can learn from them.
But ultimately, for us to growright, it's got to be

(09:21):
intentional, and you want tomake sure that you surround
yourself with wise counsel,because if you don't have wise
counsel around you giving yousound advice, trust me when I
tell you number one and numbertwo, they are not going to
matter.
So, number one again you can'tskip exposure.
Number two, make sure you arein your business, your product

(09:43):
and your service are in placeswhere your customers are.
And number three, we're goingto wrap it up with the gold
you've got to surround yourselfwith wise counsel.
Hope that helps you.
Make sure you visit us on theweb, share and until next time.
I'm Coach Martin, I'm out.

Speaker 1 (10:04):
That's a wrap on today's episode of the Coach
Martin Show.
I hope you're leaving with afresh insight, renewed faith and
a fire to move forward in yourcalling.
If this blessed, you share itwith somebody who needs it, and
don't forget to subscribe, rateand leave a review.
It helps us reach morekingdom-minded leaders just like

(10:25):
you.
Until next time, keep buildingwith boldness, lead with purpose
and remember when God is yourCEO.
Success looks different andlegacy lasts forever.
Be blessed and we'll see you inthe next episode.