Episode Transcript
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Speaker 1 (00:02):
Welcome to the Coach
Martin Show.
Where faith meets strategy andpurpose fuels profit.
This is Coach Martin, and thisis the space where bold
believers, kingdom-mindedentrepreneurs and visionaries
like you come to grow, getinspired and build businesses
that glorify God.
Each week, we'll dive into realconversations, practical wisdom
(00:26):
and divine insight to help yousteward your calling in the
marketplace, whether you're juststarting out or scaling up.
This is your reminder you'renot building alone.
Let's align your business withGod's blueprint, because kingdom
business isn't just what we do,it's who we are.
Let's get into it.
(00:46):
This podcast will start in 3, 2, 1.
Speaker 2 (00:54):
Hey everybody,
welcome to the show.
I'm your host, coach Martin.
We're super excited abouttoday's show.
Not only about the show today,but we have a special guest,
evelyn Jordan.
Evelyn, we are super pumped.
I'm happy to have you on.
I cannot wait to hear all yourinfo and to share it with all
the listeners that are out there.
But, evelyn, let's start likethis Welcome to the show.
Speaker 3 (01:13):
Thank you.
Thank you for having me.
Speaker 2 (01:15):
Yeah, for sure.
So why don't you start this way?
Tell us a little about yourself.
Speaker 3 (01:29):
A little bit about me
, who I am.
Because a such a broad question?
I am an entrepreneur, I amworking on building things, I am
a girl who loves Jesus, and soI try to incorporate that and
him into my business businesses.
Speaker 2 (01:44):
Yeah, yeah, I love
that.
I, I I'm a believer, that Ithink that everyone you know,
some people it's a little bitdeeper, but you know, the Bible
says that you know God's acreator and we were made in his
image, and I think that it'sreally in all of us.
Now, some of us it's more likebubbling out and ready to come
out, but some of us it's alittle deeper.
But I love the fact that it'sthere and I love that that
(02:04):
that's kind of what you do andwhat you're all about and we're
excited.
So why don't you tell us alittle about, a little about
what you do and about yourbusiness?
Speaker 3 (02:12):
So I own a firearms
training company, but that's not
just it.
So what I really do, though, isI help people.
I teach them how to shoot, Iteach them how to be proficient
with the tools that they have,and to build confidence in doing
so with women versus men thatthey are fearful.
(02:48):
Maybe there is some past abuseor trauma, and there's things
that surround using a gun thatthey are timid of, and so
usually there's there's a littlebit more we have to work
through.
Speaker 2 (02:56):
Yeah, and how long
have you been doing this?
Speaker 3 (02:58):
Oh my goodness.
So being a firearms instructoralmost three years?
A little bit less than that.
Speaker 2 (03:07):
Okay.
Speaker 3 (03:08):
It started when I got
my concealed carry permit about
six years ago.
I got my permit and I continuedtraining because I realized
there was a lot I did not knowand a lot I needed to learn, to
learn.
And I had an opportunity to getcertified as a pistol
instructor through the NRAnearly three years ago.
But I didn't do a whole, awhole lot with it right away.
(03:30):
And then I got certified againthrough the USCCA and then at
that point that's when thingsreally started moving forward.
Okay, Awesome.
Speaker 2 (03:39):
So you've been doing
it for well over six years.
So so what was your inspirationLike?
What inspired you to start likenot just doing it for well over
six years?
So so what was your inspirationLike?
What inspired you to start likenot just doing it for yourself,
but like, hey, let me open thisup and teach other people how
to do it?
Speaker 3 (03:52):
So after I got
certified through the USCCA, I
posted on my Instagram seriouslypost on my story one day and I
said, hey, I'm an instructor.
And within the next hour I hadprobably five or six girlfriends
reach out to me and they said,hey, I need your help.
I don't want to sign up withsome guy.
I don't know that I'mintimidated or my husband can't
(04:14):
do it, he won't be patient, Ineed you.
And I'm like, okay, this isawesome.
I already had a heart forteaching and training Um, just
something that I enjoy doing andI've done in other aspects in
the past, so already enjoyedthat.
I saw the need for more firearmwomen, firearm instructors.
I was getting approached bypeople, and so all of these
(04:36):
different things are happeningat once and I decided, okay, I'm
going to move forward with this.
I'm going to start a company,I'm going to help people,
primarily women, not to say thatI don't teach men, but women
sometimes need a little bitdifferent instruction, and
sometimes by somebody elseversus a man or other than a man
.
So really I posted one day andpeople just started coming out
(04:58):
of nowhere.
It was the coolest thing.
Speaker 2 (05:00):
That's super neat, I
like that so.
So this might be a little bitof a strange question.
So can you think of one storythat just you know it could even
have been from six years agowhen you started, but one that
just kind of stands out in yourhead of you know, and you don't
have to like go into the detailsof name and whatnot, but like
one, one story you could sharewith the audience about
(05:20):
something that stands out?
Speaker 3 (05:21):
So something that
stands out.
So this happened not too longago.
I was working with a group ofgirls.
We had a basic handgun class,so we were covering all the
fundamentals.
One of the ladies that came,she brought one of her own guns.
I always say, if you alreadyhave, if you own handguns, bring
them to class.
I want to help you learn whatyou already have.
So she brought a Glock 34,which is a fullsize gun, and I'm
(05:46):
like, okay, great.
So once we got to the range andwe started shooting, I started
her off with a 22, right Smallcaliber, little to no recoil.
So started her off there andthen I asked her.
I said are you ready to shootyour gun?
And she said yes, she shot itonce and this lady was trembling
, she was scared, she wasnervous.
(06:07):
I said do you need to put yourgun down?
Yes, so I took it from her.
I said are you OK?
And she's breathing.
And she was just having a roughtime with it.
And so backtrack a little bitbefore, when we were doing the
classroom portion, before we gotto the range, she said that
that's the gun she boughtprobably a decade ago, hadn't
shot it.
The guy at the store told herhey, this is the gun for you,
(06:29):
this is going to be the perfectgun.
So when we're at the range,she's, she's in tears just about
.
Her eyes are getting, you know,glossy and and she's upset.
And she said but the guy toldme this was the gun for me, that
this was the best gun.
And I looked at her.
I said he lied to you.
I said that guy sold you a gunthat he wanted to sell, or maybe
he really likes it, withoutrealizing it wasn't the best
(06:53):
option for you.
Maybe it was something that hismanager, his higher ups, are
telling him to push.
They need to get rid of thatinventory Could have been
anything.
The point is is that that's notyour gun.
It's your gun, but that's notyour gun here, because you're
not ready for that.
And she, she was like, yeah, andshe just had a really, really
(07:13):
hard time wrapping her headaround the fact that somebody
would sell her something thatshe wasn't ready for.
That wasn't going to do her thebest good at that point in time
, and I think that happenssometimes with these big box
stores and stuff like that.
Anyway, she was really upset.
So I go okay, well, do you wantto keep shooting, because I'll
(07:34):
push them, but not super hard,depending on where they're at.
I can, kind of, you know, readthem.
And she goes yeah, I do.
So.
I handed her the .22 back.
She shot a full mag of that andshe looked at me and she had
the biggest smile on her face.
She a full mag of that and shelooked at me and she had the
biggest smile on her face.
She's like I love this.
She goes, I want to get one ofthese.
I go okay, so now you know,that's your gun.
That one over there is not.
(07:55):
And so for me, that story, justwalking her through it, getting
her to continue to shoot, andthen, even though there were
some dips, we ended on a reallyhigh note she had.
At the end of the day, she hada great time.
She texted later, thanked meand all that good stuff.
Speaker 2 (08:12):
So that's a good
story.
I would even say, too, what Iwas thinking when you were
talking about it is let's sayyou weren't there, and let's
just say she happened to go tothe range with friends.
She took her Glock 34, which Iget it, I do.
One of my guns is a Glock 34.
So I know exactly what that gunis.
Um, and then she shoots at onetime.
(08:32):
Now she's scared, terrified.
She never shoot that gun again,so it's going to do her no good
and if she ever had to use itshe's gonna be terrified.
So I I'd say your service is alot more like you know hands-on
than just you know push them inand then push them out.
Speaker 3 (08:46):
Exactly, very
hands-on.
They're not just a numberCorrect.
I want them to reach out to mein the future If they need
anything or have questions.
I don't want to run you througha basic handgun class and then
never see you again.
That is not what I want at all,because we all know it takes
more than just one time to learnanything.
It's a perishable skill, likeanything else, like playing
sports.
You know you can't go to onebaseball practice a year and
(09:09):
think you're going to be good.
Speaker 2 (09:10):
Why not?
I don't know.
Speaker 3 (09:12):
Crazy.
Speaker 2 (09:12):
It doesn't happen
that way.
So so, so this question, so Ilove this question, Um, I, you
know, I think about it a lotwith me too, and I'm like, oh
yeah, I think this is, this issuper important.
But so think about do you haveone, you know, maybe principal
(09:33):
or mentor or both?
That has kind of been, like youknow, huge in your six year
journey.
Speaker 3 (09:36):
Yes.
So I have an answer to all ofthat.
So one of the things is puttingmy clients, my students, first,
right Servant leadership.
So it's not about what I canget out of it, but how I'm
serving them and how to get themwhat they need.
So that's one principle thatactually took me a long time to
learn.
So before this I was in thenetwork marketing space and
(10:01):
there would be, I would have aconversation with somebody or
see them and be like in my head,oh, they need this product, oh,
they can use it, oh, they couldprobably want to do the
business, but that's not trueevery time.
And so with doing networkmarketing, I learned about
building relationships, buildingrapport, asking question,
asking the right questions,seeing if they really need your
product, and then how to helpthem and move forward with that.
(10:24):
So I actually took a lot fromway back when, and it took me
years to learn that and toreally get it down.
And so I think that aspect ofit and the whole servant
leadership part, and then theother part of your question,
mentor Jim Bellinger.
So he is a training counselor inCorona and he is.
(10:45):
If you wanted to become aninstructor, he's the guy that
you would go see.
You have to be.
He's the trainer that teachesthe trainers, so that's what he
does.
I got a few of mycertifications through him.
He's a wonderful instructor.
He is one of my favorite people, and I call him my mentor, and
so one thing that he taught me,too, was always give the student
(11:09):
more than they expect, and sothat's something that I always
try to do as well.
Speaker 2 (11:14):
Yeah, that's good,
that's wisdom.
Yeah, wisdom right there.
Smart guy yeah, so do youremember the movie?
This was going way back.
Remember Back to the Future.
Speaker 3 (11:23):
Yes, but I haven't
watched it in a long time.
Speaker 2 (11:25):
Okay, so Back to the
Future, they would get in this
DeLorean and they would travelthrough time, right?
So if we were able to get in aDeLorean and you were to go back
, you know, and you would goback to, let's say, when you're
18 years old.
So what advice would you now,so Evelyn, today, give Evelyn as
an 18 year old?
What advice?
Would you give you?
One piece of advice.
Speaker 3 (11:45):
I would say I
probably would have told myself
to keep learning back then.
After high school I went tocollege for a little bit,
dropped out.
I was a server for a long time.
It was hard to get out of that,you know great shifts great
money cash money every day, butI wasn't doing anything here or
here, I wasn't learning, Iwasn't progressing.
(12:06):
So I probably would tellyounger me to keep learning,
take classes, keep reading, keepexpanding in that way, cause it
took me.
There was some years where Iwas doing that and then I got
into the entrepreneur world andthen the self-development and
all that kind of stuffkickstarted I would have started
that a long time ago.
Speaker 2 (12:24):
That's so good.
So, everyone that you knowyou're listening right now on
this podcast I'm going to tellyou, I'm going to concur with
what she's saying.
Here's the deal the more youlearn, the more you earn, and
I'm talking aboutself-development.
I'm just talking about going toschool, I'm talking about
self-development.
So that was definitely somewords of wisdom.
So, evelyn, if you had onequestion for me, what would it
be?
Speaker 3 (12:44):
All right, what is
one piece of in the midst of
their you know, growing theirbusiness and all that?
I have a foundation.
Still have a long ways to go.
So I have a lot of goals I wantto attain, but what would you
say to somebody like me yeah, sogood question.
Speaker 2 (13:04):
I would always start
from the end and then go
backwards, right?
So what is the ultimate goal?
And I would, I would gethyper-focused on what that is.
So not just like well, yeah, Iwant to serve more clients, okay
, I get it Right, but let's behyper-focused.
So like, as an example, if youwere to, you know, wave your
wand and see what your businessis going to look like in 30
years.
What would that look like?
I would write that down.
And then our reverse engineerright, who do I?
(13:27):
Let's say, as an example, your,your goal is to I'm just going
to throw it out there.
We haven't talked about thisbut let's say you have a goal of
getting to like 50 locations.
Or let's say you have a numericgoal where you want to get to
50 million a year.
I would say A, you write itdown.
But who?
Speaker 1 (13:42):
do you?
Speaker 2 (13:42):
have to be to be that
guy or girl that's making 50
million a year.
Or who do you got to be?
To be the guy or the girlthat's running 50 locations.
You know what I mean.
And then that is just throughdevelopment, it's through
learning and it's going throughthings.
But you want to develop and youwant to constantly be around,
like, surround yourself withpeople that know more than you.
If you're the smartest one inthe room, you're in the wrong
(14:04):
room.
So, like, surround yourself.
And I'm not saying like, hold ona minute.
I don't want to get emailssaying, hey, you know, coach
Martin said I had to get rid ofall my friends.
No, that's not what I'm saying,but you might have to get rid
of some of them Because you gotto put people around you that
are going to push you, get youseeing things bigger.
So those are two things Idefinitely would do.
I'd reverse engineer.
(14:25):
Finally, the third thing I woulddo is all your disciplines and
habits and your benchmarks thatyou put in place, make sure
they're measurable.
So put them up on the wall, youknow, even if you do, like a
month by month, by month andthen a year, make them
measurable and then, you know,start accomplishing them and
check them off.
That's important.
I do a thing with my childrenevery year uh, during christmas,
(14:47):
and they're all grown adults,we bring them up here and we do
goal setting and the very firstyear they, you know, put stuff
on the board and it was likewell, I want to be fit, well,
fit, well, that's not measurable, like what you know what I mean
.
So now to the point where Idon't have to do that anymore.
Now they do measurable goalsand we're going to accomplish
them.
So I think that's where I wouldI would tell you, I would give
anyone that type of advice startat the end, reverse, engineer
(15:09):
and figure out who do you got tobe and then what do you got to
do.
Speaker 3 (15:12):
That's good.
Speaker 2 (15:13):
So I like it.
So how does so?
As people are listening rightnow, I'm a big believer that
everyone alive, that's, an adult, should attend your course.
Um, I know that, um, at leastyou know personally.
For us, you know, we had asituation where my mother you
know who's in her seventies wasattacked just going to the
mailbox, you know, and and shewas, uh, you know, viciously
(15:35):
attacked and you think, likethis can never happen.
But that's kind of foolish,because it could happen.
Right, we're living in a fallenworld.
So I would say, like, if you'relistening and you and they want
to learn more about you, theywant to like connect with you,
like have a conversation withyou, like find out, hey, what do
I got to do next?
Where do they go?
Speaker 3 (15:52):
Um, I would probably.
You can go to my website,fireitupfirearmstrainingcom.
On my website there is my emailaddress and there's links to
Facebook and Instagram.
I would follow me there, sendme a message.
Instagram would probably be theeasiest one for me to see those
messages coming through.
And people do.
They'll send me messages.
Hey, I've been thinking about X, y and Z, you know, and I'll
(16:15):
ask them a couple of questions.
Where are they at right now?
How much experience do you have?
Because I need to know.
Do they need step one?
Do they need that course or?
Speaker 2 (16:25):
can they kind of go
to?
Speaker 3 (16:26):
step two.
So, but anyway, I would sayreach out on Instagram.
Speaker 2 (16:28):
I love it.
I love it.
So what we'll do as well, aswe'll go in and put your info on
our site as well.
So if you go tothecoachbartonshowcom which you
should be going you'll be ableto go to her information.
We'll also put a link therethat'll take you straight over
to your website as well, and I'mgoing to encourage you to go to
the website, share it with yourfriends, share it with your
family, Even if you're thinkingthat this isn't for you.
(16:49):
Trust me, you got people inyour sphere that it is for them.
So we're going to encourage youto share, share and share.
Again, Evelyn, thank you somuch.
Thank you for being a guest onour show.
I appreciate it.
Speaker 3 (17:01):
I appreciate you,
thank you.
Speaker 2 (17:02):
Yeah, you're welcome.
Hey, this is Coach Martin andthis is Evelyn, and we look
forward to talking to you guysand seeing you next time.
Take care.
Speaker 1 (17:13):
That's a wrap on
today's episode of the Coach
Martin Show.
I hope you're leaving with afresh insight, renewed faith and
a fire to move forward in yourcalling.
If this blessed, you share itwith somebody who needs it, and
don't forget to subscribe, rateand leave a review.
It helps us reach morekingdom-minded leaders just like
(17:34):
you.
Until next time, keep buildingwith boldness, lead with purpose
and remember when God is yourCEO.
Success looks different andlegacy lasts forever.
Be blessed and we'll see you inthe next episode.