Connecting with Customers through Storytelling

“If you don't keep their interest, they walk away. So I really learned really quickly how to keep that interest. And that was through storytelling.”

Episode Highlights

[00:01:22] Passion for storytelling through moving around.

[00:04:30] Transitioned from working for Disney to writing for nonprofits and training small business leaders

[00:10:14] Inspiration from Disney's use of stories, failures, and four key challenges (safety, courtesy, show efficiency).

[00:14:42] Storytelling creates respect and enhances effectiveness.

[00:16:30] Own your story; be universal and specific.

[00:22:10] Training nonprofits on storytelling.

Connect with Alice

Visit Alice’s Website

Order the book Tell Your Story

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www.dancockerell.com

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Connecting With Customers Through Storytelling

Alice Fairfax's passion for storytelling was ignited at a young age.  Her father's military background resulted in frequent moves and the need to adapt to new environments. As a means of connecting with others in unfamiliar settings, Alice discovered the power of storytelling. She recognized that she was able to establish relationships by sharing her own tales and listening to others' experiences.

Whether it's sharing a tale about your day or engaging an audience on a grand stage, storytelling builds connections and deeper relationships. Alice found her interest in storytelling amplified through theater and acting. It became the perfect outlet for her to dig even deeper into storytelling by bringing characters and narratives to life.

As a performer at Disney, Alice focused on audience interactive storytelling. That means she was often inviting individuals to become part of the story. This technique ensured engagement, enabling her to maintain interest even in challenging conditions. For businesses, this highlights the significance of actively involving customers, clients, and employees in their narratives to generate a deeper connection.

Alice has started to support small business owners with storytelling across various platforms, from presentations to social media. Her book, "Tell Your Story," offers practical tools and techniques to craft compelling narratives that resonate with your ideal audience. It's a valuable resource for anyone looking to translate their story effectively and authentically.

Storytelling remains a powerful tool in our increasingly disc