110: Interface Applies B2C Strategy to Its B2B Business, Featuring James Pope, Global Head of Digital Marketing and Analytics

Discover the journey of Interface as they revolutionize the home furnishings industry by integrating AI and data-driven strategies. In this episode, James Pope, global head of digital marketing and analytics at Interface, shares how the company leverages Salesforce products like MuleSoft, Marketing Cloud, and Sales Cloud to both B2C and B2B customer experiences. 

Learn the pivotal role of data governance and AI in their strategic initiatives, and how Interface's approach to blending traditional and digital methods boosts commercial productivity while fostering trust and compliance with global data privacy standards. Join us to explore the future of home furnishings in the digital age.

Show Highlights:

• Interface's innovative use of the B2C brand, Flor, to optimize B2B operations and enhance customer experiences
• Integration of Salesforce products for seamless, personalized customer journeys in B2B and B2C contexts
• Emphasis on data governance, AI integration, and global data privacy compliance as critical components of Interface's strategy
• Use of Salesforce Commerce Cloud as a central hub for dynamic order management and AI-driven recommendations
• The role of AI agents in improving customer service and commercial productivity at Interface

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

James Pope on LinkedIn: https://www.linkedin.com/in/jamespope/ 

Interface: https://www.interface.com/US/en-US.html 

Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/ 

Join the Commerce Cloud Community: https://sforce.co/commerce-crew

Attend Connections 2025: https://www.salesforce.com/connections/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.