In the rapidly evolving landscape of digital commerce, staying ahead of technological advancements is important for businesses seeking to deliver seamless and efficient customer experiences. This discussion explores the future of commerce innovation, featuring expert perspectives from Kchitij Kumar (KK) of Tumi, Kieran Lane of Amplience, and Becky Simmons from CONA Services. They address topics such as the dismantling of technology silos, the role of composable architecture, and the power of AI and metadata.
KK offers a glimpse into Tumi's strategic use of AI-driven customer segmentation to foster loyalty through personalized experiences. The episode also covers the integration of human capital with technology, the rise of retail media for omnichannel experiences, and the role of emotional loyalty in consumer decision-making.
Show Highlights:
- Discussion on breaking down technology and process silos to enhance efficiency in commerce.
- The evolution of Salesforce Commerce Cloud and Amplience’s role in composable architecture.
- Use of AI and metadata in asset management to save time and resources.
- Tumi's retail strategy evolution and AI-driven personalized customer experiences.
- Examination of B2B commerce strategies and e-commerce storefronts.
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Supporting Resources:
- Kchitij Kumar - LinkedIn: https://www.linkedin.com/in/kchitij/ | Tumi: https://www.tumi.com/
- Kieran Lane - LinkedIn: https://www.linkedin.com/in/kieranlane/ | Amplience: https://amplience.com/
- Becky Simmons - LinkedIn: https://www.linkedin.com/in/beckygranato/ | CONA: https://www.conaservices.com/
- Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/
- Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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