Putting your team front and centre on social media can build trust, lift engagement and help you attract top talent. But many commercial real estate leaders underestimate the risks.
In Episode 230 of Commercial Real Estate Leadership, Darren Krakowiak runs through how to balance the benefits of team-based content with the responsibility of protecting your people and your business.
From privacy risks and legal pitfalls to reputational damage and ethical concerns, this episode covers what every business owner should consider before hitting 'publish'.
You'll learn why consent matters, what your social media policy should cover, and how to lead with care while still building your brand – listen now for what you need to know about your employees and social media.
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Grab the free guide: 100 AI Engineered Prompts for Commercial Real Estate Agencies at cresuccess.co/100 which you can use on whatever AI platform you preferred - Perplexity, Claude, ChatGPT, Copilot, Gemini.
Email hello@cresuccess.co and put the word "GROW" in the subject line to take the first step towards accelerating revenue growth in your commercial real estate agency with the right people on your team, serving ideal clients inside a business that just works.
Visit the CRE Success website: cresuccess.co
Read the episode anecdote, get the transcript and watch the video recording of the podcast here: cresuccess.co/blog/230
To share this episode or your thoughts on it, tag us on socials: @cresuccess or use our hashtag: #cresuccess
If you enjoy the show, leave us a rating or review on Apple Podcasts or Spotify.
Connect with Darren Krakowiak on LinkedIn
Podcast music sourced from audioblocks.com
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