December separates high performing commercial real estate agents from those who fall behind the following year. In episode 248 of Commercial Real Estate Leadership, Darren Krakowiak explains why the final few weeks of the year are the most important part of preparing for a strong Q1. With Easter, school holidays, and public holidays compressing the early year selling window, agents who wait until after Australia Day to start prospecting are already out of time.
Darren outlines the difference between agents who coast into Christmas and those who use December as a competitive advantage. He shares practical steps to line up listings before the break, warm future pipeline opportunities, and tidy databases while competitors are switching off. He also covers professional conduct at Christmas events and how thoughtful end-of-year messages help you stay top of mind with clients and referral partners.
Listeners will walk away with a clear roadmap to set up a productive January and a high-momentum February and March.
What You Will Learn:
🔹 Why December activity determines your Q1 outcomes
🔹 How to secure three to five listings to launch in late January
🔹 The right way to warm pipeline owners who want to "talk after Christmas"
🔹 Why handwritten end-of-year notes outperform generic cards
This episode gives commercial real estate agents a simple and strategic way to get ahead while others are slowing down.
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Email hello@cresuccess.co and put the word "GROW" in the subject line to take the first step towards accelerating revenue growth in your commercial real estate agency with the right people on your team, serving ideal clients inside a business that just works.
Visit the CRE Success website: cresuccess.co
Read the episode anecdote, get the transcript and watch the video recording of the podcast here: cresuccess.co/blog/248
To share this episode or your thoughts on it, tag us on socials: @cresuccess or use our hashtag: #cresuccess
If you enjoy the show, leave us a rating or review on Apple Podcasts or Spotify.
Connect with Darren Krakowiak on LinkedIn
Podcast music sourced from audioblocks.com
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