Social media is changing every day, and putting all your eggs in one TikTok-shaped basket is a recipe for disaster. But what if I told you there’s a way to build an audience that you own—one that can grow with you, generate revenue, and even lead to acquisition? That’s exactly what Preeya Goenka, COO of Beehiiv, is here to break down.
Preeya shares why email newsletters are the most reliable way to connect with your audience, the key to growing and monetizing your list (even if you’re starting from zero), and how platforms like Beehiiv are helping creators turn their newsletters into thriving businesses.
We even dive into real-life case studies—like how Milk Road went from launch to acquisition in under a year. If you’ve ever thought about starting a newsletter but felt overwhelmed, this episode will show you why it’s easier (and more profitable) than you think.
In this episode, we discuss:
- Why relying on social media for your business is a risky move
- How to grow an email newsletter from scratch
- What are the best ways to monetize a newsletter?
- How do newsletters get acquired? Real-life examples & strategies
- The biggest misconceptions about email marketing (and what actually works)
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Preeya Goenka is the COO at beehiiv, an email newsletter company, where she has spent the last 2.5 years. Prior to joining beehiiv, Preeya spent 6 years at CM Group, working in Customer Success across several of their portfolio brands, including Sailthru and Campaign Monitor. Preeya studied Finance and Econ at the NYU Stern School of Business and worked in finance for a few years before pivoting into startups / tech.
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