29. The Sales Psychology Secrets Your Copywriting Strategy Is Missing—with Kaili Meyer

Copywriting isn’t just about making words sound good—it’s about making them work for you. In this episode, I sit down with Kaili Meyer, the wordsmith genius behind Reveal Studio Co, to break down the psychology of sales and copywriting. We get into why personality matters in your sales copy, how to use psychological triggers to drive conversions, and the biggest mistakes business owners make when writing their own sales pages.

Kaili shares how consumer behavior has shifted since 2020, why high-ticket courses aren’t selling the way they used to, and what business owners must do to adapt in a changing economy. We also get spicy about common marketing mistakes (spoiler: too many people focus on selling, not creating real value). If you're ready to write copy that sells, not just sounds nice, this one’s for you.

💡 In this episode, we discuss:

• What are the biggest psychological triggers in sales copy?
• Why sales psychology is the key to effortless selling
• The Von Restorff effect—how to make your brand stand out
• How economic uncertainty has changed buying behavior
• The copywriting mistakes that kill conversions

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Kaili Meyer

Rooted in principles from traditional journalism, modern marketing, and behavior economics, my approach to copywriting is bold, no bullsh*t, and always on purpose. I believe anything worth saying shouldn’t require extra fluff. I'm direct and intentional with just the right amount of edge, operating with a singular goal in mind: Write words that move your people (toward you, of course)

Website: https://revealstudioco.com/ 

Instagram: @revealstudio.co