Copywriting isn’t just about making words sound good—it’s about making them work for you. In this episode, I sit down with Kaili Meyer, the wordsmith genius behind Reveal Studio Co, to break down the psychology of sales and copywriting. We get into why personality matters in your sales copy, how to use psychological triggers to drive conversions, and the biggest mistakes business owners make when writing their own sales pages.
Kaili shares how consumer behavior has shifted since 2020, why high-ticket courses aren’t selling the way they used to, and what business owners must do to adapt in a changing economy. We also get spicy about common marketing mistakes (spoiler: too many people focus on selling, not creating real value). If you're ready to write copy that sells, not just sounds nice, this one’s for you.
💡 In this episode, we discuss:
- What are the biggest psychological triggers in sales copy?
- Why sales psychology is the key to effortless selling
- The Von Restorff effect—how to make your brand stand out
- How economic uncertainty has changed buying behavior
- The copywriting mistakes that kill conversions
Loved this episode? Ready to build with more clarity and calm?
Come join the FREE Headquarters Community— a space for women entrepreneurs to grow their businesses and feel supported doing it.
We’re hosting the Founder Series this month: a lineup of live calls to help you reset, realign, and rise. All free.
Want more behind-the-scenes insight?
I share quick weekly emails from the messy, magical middle of entrepreneurship — including mindset shifts, business lessons, and what I’m learning in real time.
Connect with Sam:
- Instagram: @growwith_sam
- Website: www.samanthafackler.com
- YouTube: @confessions-samantha-fackler
- Book a call with Sam
Kaili Meyer
Rooted in principles from traditional journalism, modern marketing, and behavior economics, my approach to copywriting is bold, no bullsh*t, and always on purpose. I believe anything worth saying shouldn’t require extra fluff. I'm direct and intentional with just the right amount of edge, operating with a singular goal in mind: Write words that move your people (toward you, of course)
Website: https://revealstudioco.com/
Instagram: @revealstudio.co
Popular Podcasts
True Crime Tonight
If you eat, sleep, and breathe true crime, TRUE CRIME TONIGHT is serving up your nightly fix. Five nights a week, KT STUDIOS & iHEART RADIO invite listeners to pull up a seat for an unfiltered look at the biggest cases making headlines, celebrity scandals, and the trials everyone is watching. With a mix of expert analysis, hot takes, and listener call-ins, TRUE CRIME TONIGHT goes beyond the headlines to uncover the twists, turns, and unanswered questions that keep us all obsessed—because, at TRUE CRIME TONIGHT, there’s a seat for everyone. Whether breaking down crime scene forensics, scrutinizing serial killers, or debating the most binge-worthy true crime docs, True Crime Tonight is the fresh, fast-paced, and slightly addictive home for true crime lovers.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
The Clay Travis and Buck Sexton Show
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.