I Rebranded My Business—Here’s Everything I’d Do Differently

Rebranding, brand strategy, brand identity, brand differentiation, design, entrepreneurship, brand therapy, brand workshop

Rebranding is more than just swapping out your logo or picking a new color palette. It’s a full-blown identity shift—and trust me, I’ve been in the thick of it. In this episode of Side Note, I get real about my rebrand journey and why strategy must come before design. Spoiler: your brand isn’t just how it looks, it’s how it feels—and if you don’t know what makes you different, neither will your audience.

I also spill the tea on what’s coming in my upcoming brand workshop. Think of it as brand therapy, but with actionable frameworks and way less crying. I walk you through the essential questions to ask before you even think about hiring a designer. We get into brand identity, differentiation, psychological triggers, and how to make your brand stand the hell out—without blowing your budget.

In this episode, we discuss:

• What is the difference between branding and design?
• How do you prepare for a successful rebrand
• Why is a brand strategy deck a non-negotiable?
• How do I communicate my brand vision to a designer?
• Budgeting tips and timing advice for your next rebrand.

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Connect with Sam:

• Instagram: ⁠⁠@growwith_sam⁠⁠
• Website:⁠⁠ www.samanthafackler.com
• YouTube:⁠⁠⁠⁠⁠⁠ @confessions-samantha-fackler
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