The Big Yellow Adventure

In this episode of the Connecticut Book Festivals Podcast, host Jed Doherty welcomes Paul Mayer, Vice President of Marketing and Communications at DATCO, to discuss his new children’s picture book, "The Big Yellow Adventure." The episode highlights Connecticut’s vibrant literary scene and focuses on how Mayer’s book helps first-time school bus riders, especially kindergartners, overcome anxiety about their first day on the bus. Paul Mayer shares the inspiration behind "The Big Yellow Adventure," which stems from his own son’s nervousness about riding the school bus. The book follows Lily, a young girl experiencing her first bus ride, and offers practical tips for managing anxiety, such as grounding techniques and seeking support from friends and family. The story is designed to be read by parents to their children, fostering a supportive and interactive experience. A key aspect of the book’s development was Mayer’s collaboration with Optimus Healthcare, a leading Connecticut-based health clinic, to ensure the content is age-appropriate and supportive for children’s mental health. The book also includes important school bus safety tips and features real photos of children riding the bus to reinforce positive associations. "The Big Yellow Adventure" is available for free download, along with a coloring book version, in both English and Spanish at bigyellowadventure.com. Mayer discusses the book’s positive reception from parents, schools, and the media, as well as DATCO’s commitment to community engagement and child safety. Listeners learn about DATCO’s role in safely transporting over 130,000 children daily and the company’s dedication to supporting families. The episode concludes with information on how to access the book and a preview of future projects. This episode is a must-listen for parents, educators, and anyone interested in children’s literature and school safety in Connecticut.