Emily Mikhaiel of Nazeerah on honoring her ancestors and Egyptian cotton through regenerative, organic farming practices and a localized supply chain

In Episode 334, Kestrel welcomes Emily Mikhaiel, the cofounder and creative director of Nazeerah, to the show. A clothing brand inspired by the legacy of her grandmother, Nazeerah supports organic and regenerative farming practices to honor Egyptian cotton, and produces locally in Egypt to maintain direct relationships with their suppliers and reduce their carbon footprint.

“There really wasn't waste while my father was growing up. Everything was either composted or if it was metal, it was recycled or reused or repurposed. If a garment was no longer wearable, they'd cut it up into strips and weave carpets out of it. And once the carpet was no longer usable, they'd cut it up again and compost it. So using that knowledge and thinking, you know, as a society, we've existed without plastics for millennia. Why can't we return to that and draw inspiration from that in our design?” -Emily

SEPTEMBER THEME —WHEN *REGENERATIVE* MEANS SO MUCH MORE THAN JUST A BUZZWORD

This week’s episode is focused largely on a regenerative approach to making clothes – one that includes thinking about the end of life of the garment at the design process, where organic cotton farming is centered, not only to help maintain soil health, but also to enhance biodiversity and restore carbon to the soil, and where local production is prioritized.

Without sounding like a broken record, it’s important to acknowledge how this word – regenerative – has undoubtedly become another buzzword that’s taken fashion by storm. We’ve seen countless brands integrate it into their marketing messaging, and it’s becoming more and more utilized across the space as the “new way” to talk about building a more sustainable brand. 

HOWEVER – it’s very key to note that regenerative is by no means a new concept. As we’ve touched on in past episodes, it is rooted in Indigenous knowledge, in traditional ways of farming and ancestral ways of growing plants and being in conversion with the Earth.

This week’s guest has deep family ties to cotton and garment making in Egypt. As she shares with us, Egypt has a unique history connected to cotton farming that for generations, was intrinsically linked to the natural rhythms of the Nile River. 

Through her brand, she is not only honoring her ancestors’ connection to the land, but also supporting farmers who are reclaiming what regenerative cotton farming can look like today. 

• Nazeerah Website

• Follow Nazeerah on Instagram