Episode Summary:
Welcome back! Today I sit down with Nick Hancock—better known online as the mattress guy—to talk about what it means to own your lane and go all in. Nick’s story is wild: from getting fired from a 9–5 to stepping into his family’s decades-old mattress business, he’s now running his own shop and using social media to disrupt an industry that hasn’t changed much in years.
We talk about imposter syndrome, building a family legacy, and how he’s turning personal brand + transparency into six-figure deals with hotels and Airbnbs. Nick proves that sometimes the “unsexy” businesses are the ones with the biggest opportunity.
Key Highlights:
- Family Legacy: Nick’s dad started in the mattress business 30 years ago, and now the Hancock name carries weight in the industry.
- Imposter Syndrome Breakthrough: For years Nick questioned if he was just riding his dad’s coattails—until he went all-in and owned his role.
- Margins & Models: From consumer sales to Airbnbs to hotels, Nick breaks down how the economics of mattresses really work (and why people overpay).
- Power of Personal Brand: By showing up authentically on Twitter, Nick’s landed major clients, hotel contracts, and nonstop leads—all without ad spend.
- Transparency Wins: Customers choose him not just for price (savings of thousands per order) but because they trust him.
- Bigger Vision: The mattress business is just the start—Nick’s building something bigger and using today’s wins to fuel tomorrow’s vision.
Final Thoughts:This episode is a reminder that you don’t have to chase the trendy thing—sometimes the gold is hiding in plain sight. If you own your story, build trust, and put yourself out there, you can turn any industry into an opportunity.
👉 Stop playing small, book a call! Link in bio 👉 For more information visit https://www.austinlinney.com/ 👉 The @constructyourlifepodcast is available on ALL platforms More Resources: Discover Proactive Operators at https://www.proactiveoperators.com/. We’re not just coaches—we’re operators and investors with real skin in the game. Our battle-tested strategies come straight from our own businesses. No theory, just execution.No theory, just real execution. Book a call and let’s make things happen! #MINDSETPODCAST #BUSINESSPODCAST #REALESTATEPODCAST Powered by https://www.podcastproducer.com/
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