Content Creation Made Easy
Step off the content marketing dreadmill with realistic, simple, & SUSTAINABLE strategies to put into place…no matter what kind of content you create! Video? Blogs? Socials? Emails? Wherever you show up for your audience, there’s an EASIER way to do it that feels GOOD for who YOU are… This podcast is all about helping you feel more like YOU in your content - without one-size-fits all rules that never worked for you anyway. If you’re ready for content creation & marketing to BE EASIER - and, dare we say it, actually FUN - then you’re ready for CCME!
Episodes
April 25, 2024 • 30 mins
Dallas Travers had a GREAT freakin' idea for a VERY large initiative she wanted to put into the world…
It was an e-magazine that a bit of a 'disruptor' in the online space, with 3 main goals:
1. Offer coaches alternatives to outdated approaches
2. Provide space for underrepresented voices to be heard
3. Raise money to donate funds to a meaningful cause
When I got my eyes on it, the first thing I thought while it was, "DAMN. This is...
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April 11, 2024 • 31 mins
Did you have a teacher or professor who wrote all over your papers, leaving comments that made you think you're a terrible writer?
Speaking to many, many business owners, I've learned soooooo many of us harbor a deep resistance to writing.
For some it borders on a trauma that keeps them from putting their ideas out in the world.
Especially when it comes to blogging - which is a great freakin' way to make the Google machine happy, a...
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March 28, 2024 • 32 mins
Has LinkedIn made you yawn with its slog of dry job postings and phony baloney "congratulations" messages?
(Just me then? Okay.)
Well, in case you're LinkedIn curious but aren't sure whether it's worth it…
Listen to this episode of Content Creation Made Easy where guest Tania Bhattacharyya shares her insights as a LinkedIn strategist, personal brand messaging expert & storytelling enthusiast who owns Lumos Marketing.
1. Tania saves...
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March 14, 2024 • 31 mins
You've probably heard before that your About Page is about YOU…but it's not really about you AND it's FOR your audience/reader.
WHAAAA? Yeah - it can be a little confusing.
But! Don't ignore your About Page because it's where your website visitors spend MOST of their time!
Let's ease-ify updating your About Page!
Today, Brittany Herzberg, a SEO expert & copywriter shares her expertise in today's Content Creation Made Easy episode…
...
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February 22, 2024 • 37 mins
How long has "update website" been on your to-do list?
Months? Years?
It feels like a beast, right?
It's an "I need an entire weekend to fix it" tasks that never leaves the list.
You might think, "Ehhhh. How important IS a website in the age of social media and LinkedIn?"
Ahem. It IS still important to have a great freakin' website, and it DOES NOT need to suck the life outta your life to make yours spectacular!
Let the amazing Hea...
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February 8, 2024 • 17 mins
When you can do "your thing" in your industry so easily that it's like it's breathing because it's just THAT natural to you…
There's a mistake you're likely making. Here's the scoop:
Experts it hard to convey the VALUE of what they do.
Why? 'Cuz as an expert, YOU know exactly WHY your stuff is so valuable.
NEWS FLASH: Your audience DOES NOT.
I don't wanna be a jerk, but they don't care about what your service can do. They care abou...
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January 25, 2024 • 33 mins
If "Write That Book"is on your list this year, you need to know something RIGHTNOW:
a) it's a fantastic tool for business growth
b) getting it onto the shelf requires support from editors and possibly a book coach.
So, meet triple threat Ricki Heller, an accomplished author, developmental editor, and book coach!
She sheds light on what you need to know to get your book into the hands of readers AND grow your business.
We talk about...
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January 11, 2024 • 36 mins
With all your expertise, experience, & education, you have a LOT to say!
Your goals are to impact & help many many many people with your insights, thought leadership, and body of knowledge.
SO…that means, it's HIGHLY likely that at some point you've pondered this question:
"Should I take everything I've got and turn it into a book?"
GREAT Q!
Today's episode of Content Creation Made Easy will help you navigate the reality of bringin...
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December 28, 2023 • 17 mins
Today we're taking storytelling one step further beyond the whys: we're going into the HOWS!
Dive into a gold mine of actionable, tactical storytelling approaches so you can level up in your content game.
I've got 4 "how-to" focused simple storytelling tactics that:
1. Make stories more FUN and SIMPLE and EASY for you to craft. Let's be honest: sometimes creating content feels like too much work and it's boring to talk about the sa...
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December 14, 2023 • 14 mins
In Part 2 of this 3-part Simple Storytelling Strategies miniseries, we unpack how to craft relatable stories that build trust with your audience…
in a way that feels safe for you – without creating a vulnerability hangover or fuzzy boundaries!
I created this miniseries because it’s crucial to connect with your audience and stand out in a highly AI-generated world.
Stories are a fantastic way to do this. AND…this shift toward relata...
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December 7, 2023 • 20 mins
Using storytelling is a content approach that will only become more & more important as AI tools & technology becomes faster, better, & more prevalent.
We can absolutely use AI tools to help us, but...
Your audience is STILL looking for a connection to you, a dose of YOU - as a personal brand.
So, as you try to market your program, services, books, and courses in the online world, learning to tell great stories is vital because:
1....
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November 9, 2023 • 32 mins
The goal of your content is to reach more people so you can make a positive impact, connect with your audience, and eventually convert them to customers.
But you are likely missing out on connecting with 25% of your audience…
Simply because your content is NOT ACCESSIBLE TO THEM!
Did you know over 25 million Americans have a disability? And many have disabilities that are
a) Invisible to you
b) Keeping them from engaging with your ...
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October 26, 2023 • 29 mins
Do you struggle to come up with ideas for your emails?
If you feel like no one cares what you have to say OR you’re uncomfortable using story-based email content…
OR you don’t like the “selling” vibe that a lot of email marketers use…
You’re gonna LOVE Amber Petty’s concept of approaching your emails as a newsletter: a platform to share valuable content rather than a sales-driven tool!
Get ready to transform your own newsletter str...
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October 12, 2023 • 27 mins
In this insightful & practical conversation, the multi-talented Toyin Alli takes us into her world of evergreen content & effective email strategies!
Toyin, a mathematics professor and entrepreneur, shares her expertise in planning & creating evergreen content that captivates your audience loooooong after you've created it!
Basically, how would it change your life to repurpose your early emails, save ‘em for future use, and maintai...
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September 28, 2023 • 31 mins
You know how sometimes a word loses its meaning when you hear it over & over again?
That’s how I feel about the word “brand”. What IS a brand? What does it REALLY mean? How do you create your brand?
And…how does your brand play with your content & copy?
These are questions it’s time to get clear answers to!
Since words are MY superpower but visual branding is my Kryptonite, I brought in an expert to talk about this topic!
Meet Kris...
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September 14, 2023 • 36 mins
In the online world of marketing, Fall's NOT pumpkin spice latte season, my friend.
It's LAUNCH season, a time to share your audience-building event, course promotion, or master class to help fill a program.
Now, if during your promotional events you've ever experienced feeling...
A sense of "getting lost" in the online pitch-fest
A desire to do things differently, because our audiences are more savvy & you want to change things...
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August 24, 2023 • 28 mins
This isn’t a secret: being introverted and/or having multi-faceted interests can make you feel a little bonkers in the world of online marketing.
Conforming to trends? Uh. No.
The Do! Do! Do! More! More! More! Mentality? I literally can’t anymore.
Comparisonitis & Shoulds? Please, stop.
All of it leads to the “I’m gonna burn it down & walk away” marketing fantasy…
Today I'm speaking with an expert about how to make marketing work f...
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August 10, 2023 • 42 mins
If the truth is that no one grows a business by working alone in a bubble…
Then why do we do exactly THAT when it comes to our marketing?
Marketing is vital to our business growth - no matter what kind of marketing & content you prefer to create!
But we tend to work in our silos, tapping away at our keyboards, which creates both burnout AND ineffective marketing!
That’s why today’s episode unpacks details about creating support & p...
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All year, I’ve shared experts on this podcast who have helped us understand our personality better – so we can infuse it into our content…
AND “do marketing” that feels easier, better, simpler, “good-er” for us!
One of the most impactful personality tests I ever took was in my 30s…
(Long after those Seventeen magazine ones asking, “What does your lip gloss color say about your soul” 🙄).
It was…The Myers-Briggs.
This one was life c...
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July 13, 2023 • 32 mins
Let’s remember that the purpose of creating free, nurturing, engaging content is to CONNECT with your audience…
AND to lead them towards something valuable so you can earn money from your brilliance & expertise!
Monetizing your content doesn’t come easily to everyone, which is why the focus of today’s episode of Content Creation Made Easy is exploring ways to do that without feeling pushy or gross about sales.
To help us dive in, I...
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