Content Creation Made Easy
Step off the content marketing dreadmill with realistic, simple, & SUSTAINABLE strategies to put into place…no matter what kind of content you create! Video? Blogs? Socials? Emails? Wherever you show up for your audience, there’s an EASIER way to do it that feels GOOD for who YOU are… This podcast is all about helping you feel more like YOU in your content - without one-size-fits all rules that never worked for you anyway. If you’re ready for content creation & marketing to BE EASIER - and, dare we say it, actually FUN - then you’re ready for CCME!
Episodes
September 26, 2024 • 37 mins
Ever wonder why your "Work with Me" page isn't getting any bites?
Today we dive into this verrrryyy specific nugget on your website.
Tracie Patterson, an experienced Sales & Offer coach, not only explains why most Work With Me pages don't work…
She also offers a roadmap to turn yours into a client magnet.
Trust me, Tracie's tips will save you a lotta frustration & help you crack the code to make your 'services page' irresistibl...
Mark as Played
September 19, 2024 • 33 mins
I've tried LOTS of things in this online business journey of mine, but when I heard about AstroStrategic Marketing & Planning…
I LEANED IN.
Being a curious nerd, I'm fascinated by new ways to make our marketing more easy, fun, and effective.
So when I learned Sheri Moise uses astrological data to make business decisions more tactical and practical?
I needed to understand. And, of course, bring it to you.
Sheri's 25+ years' bac...
Mark as Played
September 5, 2024 • 31 mins
**This is the second part of the conversation. If you missed Part 1, start there!
What happens when the marketing of a program is so good that you can't resist it…
Then you BUY the thing…
But it wasn't what you actually needed?
Or it didn't deliver what you thought it would?
Or you didn't get the promised results?
*This is real issue in today's online world and as marketers is what we're breaking down today on Content Creation M...
Mark as Played
August 29, 2024 • 29 mins
What happens when the marketing of a program is so good that you can't resist it…
Then you BUY the thing…
But it wasn't what you actually needed?
Or it didn't deliver what you thought it would?
Or you didn't get the promised results?
*This is real issue in today's online world and as marketers is what we're breaking down today on Content Creation Made Easy.
To help us make sense of and process this issue, it's important to talk...
Mark as Played
August 8, 2024 • 31 mins
Is it time to finally get that book out of your head and onto paper?
You've got the idea, the IP, the framework, the drive, the desire to impact…
BUT. If the whole "publishing world" feels like some vague, overwhelming, confusing place…
How do you proceed?
Enter: The New VOICE of Nonfiction.
Because it’s no longer enough to tell a true story.
Audiences need to be moved by your VOICE - aka, how you tell it.
Now the question is...
Mark as Played
July 25, 2024 • 29 mins
Gotta admit, today my mind got shaken up a bit.
Because Melissa Mitchell, YouTube strategist & coach, set me straight about this platform.
A) I never thought of YouTube as a business asset. (Spoiler alert: it IS.)
B) I equated being on YouTube with having to be a "YouTuber". (That's wrong.)
C) I have a dusty YT channel and "no time" to use it. (Melissa debunked all my BS around the realities of this.)
Here's the thing: making ...
Mark as Played
July 11, 2024 • 29 mins
Ever stayed at a party too long?
When you know it's kinda over but it's been going great and so much fun that you don't wanna admit it's over?
Yeah - this happens in marketing when a new trend or interesting tactic loses its novelty, then loses its effectiveness.
It's bound to happen, right? The cool, innovative, new thing gets adopted by *everyone* and stops working.
So, how do you get out before it's too late? Before it stops...
Mark as Played
June 27, 2024 • 32 mins
What if you're boring? Wait! No, that came out wrong.
What if YOU THINK you're boring? And you HAVE NO STORIES to tell?
OR - what if you think your story is too "weird" or "unrelatable" What if it's too out there?
And even if you had any stories, what if you're not good at telling them anyway?
Yeah - welcome to the mind of most experts & service providers I meet.
They all get the advice, "Just tell more stories". That's how you...
Mark as Played
June 13, 2024 • 43 mins
What if you don't have a M A S S I V E audience?
Is creating content a waste of time?
Do you need to keep building, building, building your audience before you can expect to make any money?
NOPE.
It's not impossible to create big profits when you don't have big audience numbers.
Sooooo, okay. How do we do it if we don't have huuuuuuuge numbers?
Stacey Brass Russell, business & life transformation coach, offers her point of view on ...
Mark as Played
May 23, 2024 • 42 mins
Guest podcasting, teaching, & speaking are excellent approaches to your visibility strategy…
And to be effective, you've gotta pitch yourself.
Personally, I've received hundreds of terrible, horrible, no good, very bad pitches - and so has every other podcast host I've ever spoken with!
And most pitch approaches are about sending BIG volumes for big results, but today's guest has an approach that's about sending FEWER pitches for m...
Mark as Played
May 9, 2024 • 33 mins
Sending emails to your list is about soooooo much more than simply sending emails.
It requires strategy & craft. Is it taking you WAY too long & providing WAY too little ROI?
Then today's episode is for you.
Remember: the ultimate point of crafting & sending your emails is to SELL YOUR STUFF…
Is that happening for you?
When you're tired of writing & sending emails that don't help you meet your business goals and keep you in the 'fr...
Mark as Played
April 25, 2024 • 30 mins
Dallas Travers had a GREAT freakin' idea for a VERY large initiative she wanted to put into the world…
It was an e-magazine that a bit of a 'disruptor' in the online space, with 3 main goals:
1. Offer coaches alternatives to outdated approaches
2. Provide space for underrepresented voices to be heard
3. Raise money to donate funds to a meaningful cause
When I got my eyes on it, the first thing I thought while it was, "DAMN. This is...
Mark as Played
April 11, 2024 • 31 mins
Did you have a teacher or professor who wrote all over your papers, leaving comments that made you think you're a terrible writer?
Speaking to many, many business owners, I've learned soooooo many of us harbor a deep resistance to writing.
For some it borders on a trauma that keeps them from putting their ideas out in the world.
Especially when it comes to blogging - which is a great freakin' way to make the Google machine happy, a...
Mark as Played
March 28, 2024 • 32 mins
Has LinkedIn made you yawn with its slog of dry job postings and phony baloney "congratulations" messages?
(Just me then? Okay.)
Well, in case you're LinkedIn curious but aren't sure whether it's worth it…
Listen to this episode of Content Creation Made Easy where guest Tania Bhattacharyya shares her insights as a LinkedIn strategist, personal brand messaging expert & storytelling enthusiast who owns Lumos Marketing.
1. Tania saves...
Mark as Played
March 14, 2024 • 31 mins
You've probably heard before that your About Page is about YOU…but it's not really about you AND it's FOR your audience/reader.
WHAAAA? Yeah - it can be a little confusing.
But! Don't ignore your About Page because it's where your website visitors spend MOST of their time!
Let's ease-ify updating your About Page!
Today, Brittany Herzberg, a SEO expert & copywriter shares her expertise in today's Content Creation Made Easy episode…
...
Mark as Played
February 22, 2024 • 37 mins
How long has "update website" been on your to-do list?
Months? Years?
It feels like a beast, right?
It's an "I need an entire weekend to fix it" tasks that never leaves the list.
You might think, "Ehhhh. How important IS a website in the age of social media and LinkedIn?"
Ahem. It IS still important to have a great freakin' website, and it DOES NOT need to suck the life outta your life to make yours spectacular!
Let the amazing Hea...
Mark as Played
February 8, 2024 • 17 mins
When you can do "your thing" in your industry so easily that it's like it's breathing because it's just THAT natural to you…
There's a mistake you're likely making. Here's the scoop:
Experts it hard to convey the VALUE of what they do.
Why? 'Cuz as an expert, YOU know exactly WHY your stuff is so valuable.
NEWS FLASH: Your audience DOES NOT.
I don't wanna be a jerk, but they don't care about what your service can do. They care abou...
Mark as Played
January 25, 2024 • 33 mins
If "Write That Book"is on your list this year, you need to know something RIGHTNOW:
a) it's a fantastic tool for business growth
b) getting it onto the shelf requires support from editors and possibly a book coach.
So, meet triple threat Ricki Heller, an accomplished author, developmental editor, and book coach!
She sheds light on what you need to know to get your book into the hands of readers AND grow your business.
We talk about...
Mark as Played
January 11, 2024 • 36 mins
With all your expertise, experience, & education, you have a LOT to say!
Your goals are to impact & help many many many people with your insights, thought leadership, and body of knowledge.
SO…that means, it's HIGHLY likely that at some point you've pondered this question:
"Should I take everything I've got and turn it into a book?"
GREAT Q!
Today's episode of Content Creation Made Easy will help you navigate the reality of bringin...
Mark as Played
December 28, 2023 • 17 mins
Today we're taking storytelling one step further beyond the whys: we're going into the HOWS!
Dive into a gold mine of actionable, tactical storytelling approaches so you can level up in your content game.
I've got 4 "how-to" focused simple storytelling tactics that:
1. Make stories more FUN and SIMPLE and EASY for you to craft. Let's be honest: sometimes creating content feels like too much work and it's boring to talk about the sa...
Mark as Played
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