So you’ve wrapped up an incredible project… now what? In this special on-the-road episode, Aaron and Sean dive deep into what happens after the content is created. Most contractors understand the value of video and photos, but they often don’t know how to use that content to actually grow their business. Whether you're trying to get more leads, boost traffic, or just build awareness—this episode gives you the full roadmap.
What You'll Learn:
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Why waiting until the end of a job to ask for a testimonial is too late
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How to ask clients for testimonials without it feeling awkward
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Strategies to re-engage happy past clients—even years later
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The 4 best ways to utilize your content:
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On your website (including Featured Project Pages)
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On social media (the right way)
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In paid ads (and how to test what works)
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BONUS: In physical mailers for neighborhood targeting
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OUR QUESTIONS WE ASK IN INTERVIEWS:
ACT 1- Their Problem
1. Would you please tell me your name and where you live?
2. What problem were you trying to fix?
3. Can you tell me why you wanted it fixed? What did it feel like in your old space?
4. Why did you decide to move forward now?
ACT 2- Taking Action
5. How did you find us?
6. (I know we aren’t the cheapest option, so)Why did you trust us with your project?
7. What was the experience like working with us?
ACT 3- Resolution to The Problem
8. How are you enjoying your space now? How is it different from before?
9. What’s your favorite part of the project we completed together?
10. Would you recommend “company name” to friends and family members?
Learn more about Contractor Growth Network.
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