As of January 2025, new FCC lead generation laws will require contractors to have explicit 1:1 consent to call or text leads, impacting how companies can engage with their potential customers.
Home improvement companies have until the end of 2024 to freely contact existing leads, making it crucial to ramp up outreach efforts before the laws take effect and then to comply with the rules after that.
In this episode, CCN Director of Member & Partner Experience Drew Barto is joined by Structurely Co-Founder & Chief Innovation Officer Nate Joens. Nate has led Structurely to 10x growth in conversations processed and has developed a proprietary conversational AI that users perceive as human.
He offers expert insight on how contractors can best prepare for these new laws, how the lead gen landscape may change in 2025, and how AI can help companies navigate these changes.
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