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April 14, 2025 15 mins

What if your next marketing teammate didn’t need coffee breaks, never missed a deadline, and could adapt to your brand voice instantly? In this episode, we’re diving into the world of AI agents for marketing - the next evolution of automation that goes beyond chatbots and basic prompts.

Julia breaks down what AI agents actually are, how they differ from traditional assistants, and why they’re set to transform the way content creators, solopreneurs, and digital marketers run their businesses. If you’ve ever tried tools like ChatGPT’s deep research feature and thought, “Wait… this is more than just a chatbot,” - you’re not wrong.

You’ll walk away with a clear understanding of:

  • How AI agents make decisions autonomously (and what keeps them from going rogue)
  • The difference between AI assistants and AI agents
  • Real use cases where AI agents can support your marketing workflow
  • Why policy frameworks matter - and how to create your own (even if you're not technical)
  • Simple ways to start experimenting with agents without a full tech stack

Whether you're just curious or ready to delegate more to digital systems, this episode will help you reimagine what's possible - with intention, ethics, and a little bit of tech magic.

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If this episode sparked ideas, forward it to a friend or colleague who's been curious about using AI more strategically. And if you want more tips, tools, and behind-the-scenes breakdowns like this, leave a 5-star review and hit that follow button - so you don’t miss what’s coming next.

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LinkedIn: Julia Behrens
Web: HEY Julia

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