What do you do when your niche is deeply personal, wildly in demand, and... not exactly camera-friendly? You get creative. In this episode, I’m joined by intimacy and sexuality coach Bill McKinley, whose work has quietly empowered thousands - many of whom prefer to stay anonymous.
We talk about what it really takes to create content in a space most people are too shy to discuss - and how Bill has used AI tools to build systems, stay authentic, and reach a massive (but discreet) audience.
From bulk-creating social media posts to crafting a digital course, Bill shares his behind-the-scenes workflow and how he's turning one-off content into a long-term strategy. We also dive into how OpusClip - one of our favorite tools - can turn a single video into a month’s worth of scroll-stopping content, without the burnout.
IN THIS EPISODE, YOU’LL LEARN:
- How Bill went viral by accident - and what came next
- Why creating in a vulnerable niche takes a different kind of content strategy
- How to simplify your workflow using AI tools like ChatGPT and Claude
- What’s possible when you stop aiming for perfect content and start aiming for purposeful content
- A powerful way to repurpose one video into dozens of strategic posts using OpusClip
MENTIONED IN THIS EPISODE:
- OpusClip – AI video repurposing tool we discuss throughout the episode
- Bill McKinley on Instagram
- Bill’s Viral HuffPost Article
LOVED THIS CONVERSATION?
If you enjoyed this episode, please subscribe to the CONVERSaiTION, leave a 5-star-review, and share it with a friend to help more creators find smart, sustainable ways to show up online.
Stay Connected
Follow me for more tips and behind-the-scenes content:
- Instagram: @heyjuliabehrens
- LinkedIn: Julia Behrens
- Web: HEY Julia
Let's keep the CONVERSaiTION going — one prompt at a time!
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Cold Case Files: Miami
Joyce Sapp, 76; Bryan Herrera, 16; and Laurance Webb, 32—three Miami residents whose lives were stolen in brutal, unsolved homicides. Cold Case Files: Miami follows award‑winning radio host and City of Miami Police reserve officer Enrique Santos as he partners with the department’s Cold Case Homicide Unit, determined family members, and the advocates who spend their lives fighting for justice for the victims who can no longer fight for themselves.