022 | What Happens When Your Niche Is Too Private For Cameras?

What do you do when your niche is deeply personal, wildly in demand, and... not exactly camera-friendly? You get creative. In this episode, I’m joined by intimacy and sexuality coach Bill McKinley, whose work has quietly empowered thousands - many of whom prefer to stay anonymous.

We talk about what it really takes to create content in a space most people are too shy to discuss - and how Bill has used AI tools to build systems, stay authentic, and reach a massive (but discreet) audience.

From bulk-creating social media posts to crafting a digital course, Bill shares his behind-the-scenes workflow and how he's turning one-off content into a long-term strategy. We also dive into how OpusClip - one of our favorite tools - can turn a single video into a month’s worth of scroll-stopping content, without the burnout.

IN THIS EPISODE, YOU’LL LEARN:

• How Bill went viral by accident - and what came next
• Why creating in a vulnerable niche takes a different kind of content strategy
• How to simplify your workflow using AI tools like ChatGPT and Claude
• What’s possible when you stop aiming for perfect content and start aiming for purposeful content
• A powerful way to repurpose one video into dozens of strategic posts using OpusClip

MENTIONED IN THIS EPISODE:

• OpusClip – AI video repurposing tool we discuss throughout the episode
• Bill McKinley on Instagram
• Bill’s Viral HuffPost Article

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