Episode Transcript
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(00:04):
Hi, this is Dr. StephanieWautier, and I'm the host of
Conversations with a Chiropractor.
This is not a health how to, butrather a conversation with some
amazing people I've had the pleasureof being with on my journey of life.
Think of it more like Tuesdayswith Maury, a fireside chat,
(00:25):
or chicken soup for the soul.
Grab a cup of coffee, sit back, andenjoy this conversation, a chiropractor.
Jesse, thank you so much for beingon Conversations with a Chiropractor.
(00:48):
Yeah, thank you so much, Stephanie.
Super excited to be on.
I know that you are like 600 episodesin, and I think this is number 31 for
me, so this is old hat to you, and I'mso grateful that you're giving me this
opportunity and time to interview you.
Yeah.
No, I'm excited.
And I had to start at episodeone and 30 and so, I'm honored
(01:12):
to be on your show today.
Thank you so much.
So you are not a chiropractor.
You are like a health and business coach.
And, but your first adjustmentwas when you were 13 years old.
Yeah.
So I, I found out about chiropracticbecause, in junior high football,
believe it or not, I tried to jumpover a kid and my feet went out
(01:37):
from under me and I ended up landingstraight up and down on my head.
injuring my neck and I endedup going to the emergency room.
they thought I broke my neck.
luckily I didn't.
but, one of the kind of requirementsand coming out of that was going
(01:58):
to a chiropractor and I endedup meeting a DO at the time that
did chiropractic adjustments.
And it was really the only thingthat made me feel better at the time.
And just for our listeners, and not to bespecific, so a chiropractic adjustment is
done by a chiropractor and then osteopathsor DOs, they actually do something called
(02:22):
like OMM or osteopathic manipulation.
Okay.
Both
professions were startednear the same time.
And I have lots of amazing friends whoare DOs and I'm just so excited that
you got to have that hands on work.
Yeah.
After that trauma.
. Yeah.
that had to be like 19, late 1980s,so that, that had be way, way back.
(02:45):
yeah.
Yeah.
my son plays football.
He's actually a senior in high schoolthis year, and I say that the only thing
that the mother of a football player doesduring the games is pray for no injuries.
. So your poor mother at junior highlevel that you had that injury.
I'm sure that was like.
a horrific thing to see her son,
well, my mom was a nurse.
(03:06):
So she was, she was used to that.
I also had an older brother.
that wasn't the first andthe last injury I ever got.
So 13 years old, you'regetting some body work done.
Do you continue to play footballthrough like high school time?
Yeah, I ended up, actually,football was my sport.
I ended up making, all state and,ended up playing some college football.
(03:32):
And then, that kind of broughtme into my career, which was, I
started as a personal trainer.
back when I was probably nine, 19years old, that was the original
thing I started and really just gotinto the fitness industry cause I was
passionate about it and, started as apersonal trainer and then, opened up
my own personal training facilities.
(03:55):
I met my wife in the gym,and we had a rule at one of
our gyms that was either you.
If you date any of themembers, you got to marry him.
And so I ended up marrying my wifeand, and that was kind of history.
But, all kidding aside, I met my wife inone of my first gyms that I worked at.
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And then I also, we'll just learnthe kind of the business side,
in the fitness industry there.
And then I ended up, my wife opened upour own personal training facilities.
this is probably around 2007.
we had those for 12 years and, grewthose to two locations, well over,
a multimillion dollar business.
(04:36):
And then, I was able tosell those, back in 2018.
We lived in Washington state at thetime and moved to Southern California.
at that time I was working for kind ofa personal development company doing
some coaching for them and, we werecoaching all like married businessmen.
(04:56):
and really just helping themget their values and family and
life and business back in order.
And so I worked with a lot of men, whomaybe just we're all business and they let
their family and some other things slide.
And so we really help them getback into alignment with making
(05:19):
their family a priority, makingtheir marriage a priority.
And then, a couple of years,it was a couple of years after
living here, I realized I did notlike working for someone else.
And so that's when I really launched.
This is probably back in like 2019, Ilaunched habit based lifestyle, which
is, the current business I have, Ilaunched a podcast, I wrote a book
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and I just really started, looking at,okay, what in my life was the thing
that was, I was, super consistent with.
And if I go all the wayback to athletics, I was.
Super consistent with the work and,being an athlete and just training
myself to always constantly get intothis place of constant improvement.
(06:05):
And so like personal development wassomething I always did, but I didn't
know per se that it was a term upuntil, like 10 years ago, 15 years ago.
And so I always felt like I growthwas like a big part of my life.
And to have that kind of determinationas like a high school student, to
(06:25):
be able to go on to play that at thecollegiate level, like you probably
had that discipline very young.
Would you say that was instilled in you?
Would you say that was natural foryou that self discipline those habits?
I Mean it was a little bit of bothI didn't mention but I did start
amateur boxing at 10 years old youknow I had to wake up at 430 5 a.
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m You know do the rocky workoutwith push ups, you know sit ups.
He had to go run a couple of miles andthen you had to do it again after school.
So I was used to, trainingmyself while, other kids are
out running around having fun.
here I am.
It's Hey, if you want todo that stuff, that's fine.
(07:10):
But you need to train first.
That's pretty amazing at 10 yearsold to have that kind of discipline.
Early in the morning, I do think so.
You were an entrepreneur withthese personal training facilities.
And it is interesting when you then goto work for someone else, probably a
little bit hard for any entrepreneur
to go
(07:31):
and work for a boss when they'retelling you this and that, but that must
have been an amazing like program andministry working with those businessmen.
Because I think that.
Men or women, people can have thetendency to become workaholics and that
work life balance is so easily swayed.
(07:51):
So easy to just keep your foot on thepedal, get that gas going and just work.
Yeah, you, being in the health spacefor 18 years, it's, I think the health
space, it's very easy to focus on helpingother people so much to where Our own
lives can be in a big mess, right?
(08:14):
Because we're helping so many people.
They're telling us how great we are.
That sometimes we can forget aboutthe most important things in our life.
And, really, like back in 2014,2015, I actually had to go through
the program myself because, I wasgoing to work at, 5 a. m., getting
home at 7, 8 o'clock at night.
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Being married and having two kids, my wifefelt like a single mom, single parent,
even though, I was making the money andall of that, I, didn't see what she saw.
So there was a bit of adisconnection there between us.
And so I had to go through my own.
journey and that really made me recognizenumber one, there's no blueprint on how
(09:02):
to be a better husband or better wife.
there's no blueprinton how to be a parent.
but Or at least I didn't think there was.
And then as I went through thisprogram, it really taught me some
important things that, your number onebusiness is your marriage, and your
number two business is your family.
And then God is number one,above all those things.
(09:24):
And then your actual business whereyou make money as number four.
And once I got those prioritiesstraight, my, gyms and the business I
had at the time really Accelerated andtook off and I didn't even do anything
specific, to my, to the gyms that Ihad at the time, other than just be
a better husband, father and leader.
(09:46):
And that's what helpedgrow my business the most.
that's amazing.
I think that sometimes it's just soblack and white in our minds, right?
put in more time and Strategize anddo more of this and do more of that
and that oftentimes does take usaway from our family So like what
a beautiful thing that you got toreap the reward in your business
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When you made your family your focus
And, that's like what nowadays ispeople, people want to grow their
business, but like the biggestdisconnect isn't their business.
It's that their number one businessat home is completely disconnected and
they don't see how it correlates toaffecting, their actual business where
(10:32):
they're walking into making money, Soit's If you don't treat your marriage
better than your business and the clientsyou work with every day, like you're
not going to make the money you want.
And I had a mentor tell me, hesaid, if you treated your wife,
like you treated your business,how successful, would it be?
(10:55):
And then he reversed that.
And I'm like, shoot, I'd bebankrupt in business at this point
if this was like the opposite.
And so that really opened my eye toman, I need to change some things.
And so I went through my own journey.
And then, that made me passionateabout wanting to help other men.
and so I really took the next, threeyears to, to work exclusively on
(11:19):
helping other men with this program.
And then.
again, it was just felt likeI grew outgrown that and was
ready to do my own thing.
And that's when I launchedHabit Based Lifestyle.
And then, 2020 is really when Istarted working more with health
professionals, chiropractors,functional medicine doctors, just
(11:41):
different people in the health space.
The one person I avoided, was trainers.
And I still avoid thoseas much as possible today.
but yeah, most of the, most of the peopleI work with today are chiropractors.
I would say about 70 to 80%.
So do these chiropractors come toyou because they're in a crisis?
Do they come to you because they knowthat they can't keep up the pace?
(12:04):
Do they come to you becausethey're having relationship issues?
what would you say when they reachout to you, what is their first
sort of issue or the biggest issue?
So let's just say this, most chiropractorsin anybody will come to you if you
can teach them how to make more money.
The camouflage is typically, relationshipor, something else happening in their life
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as to why they're not making the money.
let's just say this, like everybodywants to make more money, right?
But like really the thing behind that andmaybe the reason why they're not making
the money they want is because, they're,their priorities are out of order.
that's not everybody, but I wouldsay about 50, 50, most people are
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going to come to me in the beginning.
They're going to say thatthey want to make more money.
but what we uncover and I'll explainlike I was the same way, right?
I wanted to get into the programthat I did because I'm like, man,
I'm going to crush it in business.
And I saw these guys and I waslike, ah, I need to do that.
what I realized is that was theeasiest thing for me to correlate
(13:19):
things to without actually tellingpeople I had a marriage problem or I
had, a spiritual problem or whatever.
So like making more money isreally easy to say because nobody
looks down on you for that.
But if you were to, no one goes aroundsaying, Hey, I want to join your program.
Because my marriage is, I'm completelydisconnected with my spouse.
(13:41):
You know what I mean?
So, so money is always the safeway or getting more clients
is always the safe thing.
but usually on cover, there's anotherreason why they're not making the
money they want or, things like that.
so you're doing, is it like a one on onecoaching or is it like a program that they
subscribe to, to kind of like walk themthrough the steps of self discovery or,
(14:07):
yeah.
So a lot of what I teachis I teach a system.
So I have a lifestyle system or Ikind of have like a marketing system.
I teach.
depending on what people come in for, ifthey have a, if their marriage is good
and it's not really holding them back,like then we're going to just exclusively
work on the marketing and business.
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If at some point, maybe their lifestyleis the thing holding them back,
then we're going to work on both.
but it just depends on the person, butit is a system and it is a program.
I work with them.
one on one.
I work with them in agroup on a group basis.
So it just kind of depends on the person.
I did see somewhere when I was lookingat your information online that you
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know, you're one of the very few businesscoaches who gives so much of this
one on one face time to your clients.
And I think that really says alot because here's a funny story.
So I hired a DJ for our wedding, 20some years ago and I get to the wedding,
reception and it's someone else there.
And I was like, where'sthe guy I interviewed?
(15:11):
Like, where's the DJ that I wanted?
I've heard him on the radio and thewoman who was the DJ, lovely woman.
She said, Oh, there's 20 of us.
you're not going to get himand I was under this conception
that or this misconception thatI was going to be speaking, to
or having this person be my DJ.
So I think it's brilliant and lovelythat it isn't like the authenticity.
(15:36):
the authenticity of you is coming through.
You're not like you don't have 20people under you and you're gonna
give someone, oh, you're going to talkto joey and you're going to talk to
like samantha and but like that youare the coach like that is in this
day and age, pretty spectacular, likesomething to be really applauded.
(15:56):
Yeah, I guess there'stwo sides to that, right?
There's, the one side, I lovecoaching and I love helping people.
I love, getting to know my clients, theirstories, the things that hold them back,
the limiting beliefs, all those thingsand really helping them break through.
I think the other side of it too, though,is it's not a super scalable model.
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and you have to figure out whatis your sweet spot in that, I do
have other people that work for me.
I do have other coaches, they arerunning the system I try to be a part
of, the program and the client's livesas much as possible so that they know
that, yeah, when you sign up with me.
you do get to see me.
You do get to be activelyinvolved with me.
(16:39):
You're not just, someone who signsup and then all of a sudden you're
passed off to somebody else.
That's wonderful.
I want to give you alittle bit of a plug here.
how do people find you?
Social media.
You've got a Facebook,Instagram, just Jesse.
And I don't know how topronounce your last name.
My last name is you all like youwill, but you just say it faster.
(17:01):
You will.
And, I'm on Facebook, obviously.
Jesse J E S S E last name.
E W E L L. My Instagram is JesseJ E S S E dot E W E L L. that's
typically the easiest way to find me.
Um, you could come out to California.
That's another easy way to find me.
(17:22):
But Do you
do in person like groups and stufflike retreats or things like that?
Yeah, every once in a while, about oncea quarter, I'll do a, a business bootcamp
or, an event goal setting, whatever.
So it just depends onwhat I feel like going.
But yeah, we do some inperson stuff as well.
(17:42):
That's awesome.
Yeah.
here's a little story about me.
So at one point in my chiropractic career,I had three offices and there were, I
had four chiropractors and, many otherfolks and I wanted to scale it down,
I was like, like my kids are growingup and I felt like I was scattered and
working on schedules and not patient care.
(18:03):
I went down to having just the oneoffice, this is the interesting thing.
This is the scalability that, peoplewill see me when they come in to get
adjusted, but I'm only one human andthere's only so many hours in the day.
And I'm sure like if you and I did adeep dive, if I hired you, you would.
You would right off thebat find many things.
(18:25):
But this is the challenge, right?
The challenge
of
time and just being the one person, yeah.
so here's what I would say,chiropractic is not a very scalable
model, because You either adjustmore people or you hire an associate.
One is a recipe to burn yourself out,which most chiropractors do at least
(18:51):
once, and then they realize, Hey, maybethat's not the way I want to do it.
The other is you hire an associate.
the problem with the associate isthe average associate will stay
with the chiropractor for six to18 months, and then they're out and
you got to go through that again.
So that would, so the only otherway to really make your business,
(19:16):
this isn't for everybody, is youneed to have some type of niche
service that compliments your office.
Now, whether that's pain or whetherthat's, weight loss, I truly believe that.
If a chiropractor really wants freedom,like they need to have one of those
two things in their office, or sometype of niche service so they can go
(19:39):
on vacation and they can make money.
Or some type of virtual, model because,the model of chiropractic is a tough
model to make scalable because youguys are, experts at what you do.
You can't just get any randomperson to come in and do it,
So, that's what I've found.
(20:00):
I appreciate that you as anon chiropractor can, know
our profession so well.
It actually gives me a lot of I don'tknow, like feelings of yeah, he gets this.
Like he, he gets ourstruggle and it is tricky.
I hired an associate years ago.
and my family and I, we went onvacation and I came back to some
(20:21):
unsatisfied customers and it's likethat tricky that giving up that control.
And, I actually do co own a med spa.
And interestingly enough, wehave some Erconia lasers, some
amazing body contouring lasers.
Now tell me a little bit aboutyour VIP weight loss system.
What does that entail?
(20:42):
Yeah, no, that's a great question.
So this is a program that I launchedwith a couple clients of our,
they were clients at the time.
Now they're my business partners,but, one of them is a chiropractor.
His wife is a registered dietitian.
She came to me three years ago,stuck in the one on one model of.
(21:03):
being a registered dietitian andbasically I worked with her on
how to take her one on one model.
We made it scalable in virtual.
So she got out of the kind of, one onone service and she was making, she
went from making about four to 6, 000a month to making like 35 to 40 K a
(21:24):
month in a matter of about six months.
And then her husband was like,what the heck are you doing?
So then he started working with meand, she came to me and she said, Hey,
I really want to, she had a healthyhealing helped women with menopause,
perimenopause, PCOS, just a lot ofthese kinds of issues that women.
(21:48):
had in middle age.
and she said, Hey, do you think I could,go down the medical weight loss route?
And I said, yeah, because she'dsaw some people I was working with.
And I said, as long as you do.
As long as you make it about thenutrition plan and the habits, and
really like coach and help people.
I think it, it would be huge, but Ithink if you're going to make it about,
(22:11):
the peptides and stuff like that, Isaid, I would advise you not to do it.
And so she basically took herprogram, added the peptides with it.
And then they went, they liketripled their revenue in a
matter of about nine months.
And, So her husband, who'sa chiropractor was like, all
(22:31):
right, I'm all in join forces.
But as they were going through that,they had a medical provider, their
medical provider was basically like theywere out with before they even started.
So I helped them find a medical providerand just help them find the pieces.
Well, they started doingamazing, with that business.
(22:54):
But the thing that, they got approachedand had somebody ask them, Hey.
would you show us howto do what you're doing?
And basically we werelike, let's join forces.
Let's create a business model.
And so I brought in like my side, thesales, the marketing, the habits, they,
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she's got the nutrition side and then herhusband manages the legal and medical.
And so it's like a business in a box thatcan attach on to a chiropractic clinic.
If you already have maybe a med spa,but maybe you don't offer this, and
you need a medical provider, like, allthat stuff's already covered, and what
(23:36):
we found is a lot of people were payinganywhere from, 40, just to have a medical
provider, legal, licensing, structure,and we provide all of that in our program.
you as the doctor, you don'teven have to worry about it.
Wonderful.
That's so cool.
(23:56):
Jessie, would you say that your two mainbusinesses are the Habits, the Habit
Based Lifestyle, and the VIP Weight LossSystem, are those like your main two
businesses that you help people with?
Yeah.
Mostly, the habit based lifestyleis the business stuff that we do.
(24:17):
and that same business model andthe things that I do in there are
the similar stuff to what I doin the VIP weight loss system.
Just the difference is it's verystructured for The VIP weight loss
system, so all the marketing and salessystem and business stuff is all focused
on that, but it's very similar, yeah.
(24:38):
Very cool.
would you give, what if you weretalking to a chiropractor and they
were like, I'm feeling burned out,like, how, do you have any advice
on how they would find an associate?
Are there any groups of people orgroups that you have found that are
connecting people in this realm?
Yeah.
So here's what I would say.
Most of the time burnout comesfrom you not living your purpose,
(25:03):
not from not having an associate.
Okay.
So like you need to get clear on thetype of office that you want first.
What I find is most people onlywant an associate because they feel
like that's only one of two waysto grow their chiropractic clinic.
(25:24):
We already know whathappens with the other one.
so what I would say to that iswhat if you could grow, here's
the way I think about it.
An associate, you might make, youhave to pay them, five to eight K a
month depending on where you're at,maybe more, or you could bring in
a niche service like weight loss,make an extra 20, 30, 40 K a month.
(25:48):
We do have some of our clients doing,50, 60 K and upwards per month.
And it's a completely differentbusiness model than you already have.
and it can be staff driven, so it'snot like you have to adjust people.
So to me, that's way better thanassociate because one, you're
not paying for the associate.
(26:08):
Two, is it's a different businessmodel than what you're currently doing,
and it's going to give you a lot morefreedom and allow you to go on vacation.
to me, adding a niche service makes waymore sense than you hiring an associate,
unless you just don't want to adjustpeople anymore than obviously, you
have colleges and things like that.
(26:28):
But to me, I would rather go to acollege and find somebody, train them
the way I want them, or I would findsomeone who's already had a clinic.
Maybe they were like, Hey,I don't like doing this.
I just want to adjust.
and I would hire one of those two people,but let me say this because I used to do
this in the training space all the time.
(26:48):
I had, hundreds of trainers atwork for me and most chiropractors
get frustrated because theirassociates don't bring in clients.
But if you're truly hiring anassociate, that associate should be
focused on taking care of clients,not getting their own business.
(27:09):
You as the businessowner should be the one.
That's responsible forfinding them clients.
because let's face it, if theycould get their own clients, they
just go open up down the streetand they wouldn't need you.
And so that would probably be abetter message for chiropractors
than me telling them, whatcompany to hire an associate from.
(27:32):
Jesse, I know that your time isprecious and I would love to just
end this with if you could give.
some advice to a health professional, andI think maybe you've already done this.
You've already given this advice.
looking to build a thriving businessin today's like digital landscape, I
think you've already answered that.
Like you, like adding something likethat was a niche, like add on service
(27:57):
is really what you recommend, right?
Yeah, so I'll give you another piecebecause this is the thing all health
professionals struggle with 95%.
Okay, is you guys invest a ton of money.
I invested a ton ofmoney into my education.
(28:18):
But here's what I'll say is thateducation is only as good as the
marketing and sales that goes with it.
And so You know, just realize this,that it doesn't matter how good of
a chiropractor you are or healthprofessional you are if nobody knows
about you and, so invest heavily intolearning the skill of marketing and the
(28:40):
skill of sales and you'll never haveto worry about, being broke, again, and
really I think that's for any businessowner, even, health professionals,
yes, cause that's what we work with.
But.
I think those are two things that anybusiness owner could take with them.
Absolutely.
Absolutely.
And if my listeners are just regular folksoff the street who have been listening to
(29:04):
some of these stories, what this might bea trickier question, but what one piece of
marriage advice would you give to someone?
I'll do two things.
So one is sending your spouse Some typeof message or if you guys have ever read
(29:24):
the five love languages You know, there'stouch talk, there's five things right and
acts of service words of affirmation sowhatever your spouses were, One of those
five things, make sure you do that daily.
So if it was acts of service, youwant to make sure you maybe help
with dishes or help with laundryor something around the house.
(29:47):
If it's words of affirmation,make sure you affirm your
spouse verbally, every day.
The other thing is to make sure you go ona date night every week, with your spouse.
And some people are going to be like,Oh my gosh, that's so expensive.
But like you could literally.
Go on a date to the grocery store.
You could go on a date to take a walk.
(30:10):
That's free There's a milliondifferent ways to do that.
But like those two thingschanged my marriage the most
It's just they're simple.
So most people overlook them and they'relike no, okay, give me the rest, so
Yeah, they are simple, but it is allof like you're Like your message.
What is the habit?
Right?
Yeah.
(30:30):
I really love that five lovelanguages book because I'm going
to tell you this funny story.
My husband and I have birthdays twoweeks apart when we were first married.
we were like, you know what?
We're really broke and we don'tneed to purchase each other presents
and like No, no presents this year.
So my birthday is first.
So I, he, my husband didn't get meanything and I was really totally cool
(30:54):
with that because ironically receivinggifts is not my love language at all.
Like acts of service,Take my car put gas in it.
That's how I like receive love sotwo weeks later It's my husband's
birthday, and I didn't get himanything and he was like no really
like where's my present like you?
Always buy me presents.
Where's my present, and I was like honey.
(31:15):
We agreed like we weren't gonna And he wasso upset that I didn't get him a present.
And so from that moment on, Ireally, it solidified how important
those five love languages are.
And knowing what your partner wants.
my husband does like to receive gifts.
And I want him to just take mycar and, Get the oil changed
(31:38):
or yeah, something like that.
So I think that's really great advice.
Super great advice.
Hard to do the date nightevery week with busy kids.
And
sure,
my kids are in high school and,sporting events and my daughter's a
musician and, but maybe even carvingout like an hour, like maybe it
doesn't have to be the entire Fridaynight, but just having that one on
(32:01):
one time, that's really great advice.
I think, I think the date night thing,so here's the thing is, yeah, we have
kids, we have all these things, butwhat's harder going on a date night
every week or being disconnected,every month because, so it's you want
to model one to your kids, for youand your husband, you want a model of
(32:23):
what a, healthy marriage looks like.
What you quantify as a datenight, it could be meeting,
for lunch, having coffee.
it could be really any of those things,but like it needs to be a priority every
week because you guys are the priority.
And if you guys are disconnected,business is affected your
relationship with your kids.
(32:44):
So really.
it's we'll go to church once a week.
because it's important.
we'll do date night, maybe likeonce a month or, maybe you do it
on Valentine's day and that's it.
But it's you really have to prioritizethose things if you want them to be
successful and have a healthy marriage.
And that's really what it's about.
(33:06):
But as well as I do, it's not justgoing to church on Sunday, it's what
are you doing the other six days a week?
That's why I love, these kind of custommessages or custom conversations is
because it's not just the date night.
It's, what are you doing the other sixdays a week, to connect with your spouse?
(33:26):
Yeah, absolutely.
Jesse, I am just so honored that you tookthis time out of your very busy schedule
to, to talk to me and to be a gueston Conversations with a Chiropractor.
And I'm excited to seehow our paths cross again.
All right.
thank you so much for just allowingme to be on here and, spread the
(33:46):
message of marriage and money andmarketing and everything else.
So
yeah, it's been a pleasure.
I appreciate your words of wisdom.
Thank you.
Thank you so much.
Thank you so much for listening.
If you've enjoyed this podcast,would you please rate it,
review it, like, or subscribe?
(34:10):
You can find me on socialmedia at WautierWellness.
com, Dr. Stephanie Wautier onInstagram, or Wautier Wellness
Chiropractic and Massage on Facebook,and I'm so curious where your
next conversation will take you.