The Posture Plank: How Dr. Brian Kulbieda Turned One Brilliant Idea into a Movement | Conversations with a Chiropractor
Description
In this inspiring and wildly entertaining episode of Conversations with a Chiropractor, Dr. Stephanie Wautier welcomes fellow Marquette chiropractor and inventor Dr. Brian Kulbieda, creator of the Posture Plank. What started as a daily observation in his practice became a national-scope product now helping people reclaim their spinal health—right from home.
Brian opens up about his lifelong passion for invention, the early days of chiropractic school, and how a broomstick, an elderly patient’s advice, and a late-night lightbulb moment sparked the design for a posture-correcting tool now being used across age groups and activity levels. Along the way, you'll hear stories of hockey hits, soldering smoke, business lessons, and the power of community in bringing a dream to life.
Whether you're an entrepreneur, clinician, or posture nerd, this is a story of grit, creativity, and genuine small-town brilliance.
🎧 In This Episode, Discover:
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How the Posture Plank was born from one chiropractor’s hands-on frustration
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Why early posture training is vital—and how it can still be corrected in adulthood
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The process of invention: from NMU to prototyping to production to pandemic setbacks
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Tips for marketing a product, staying true to your mission, and reaching the masses
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The future of the Posture Plank—and how it could change the way we strengthen
Stay Connected & Explore:
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Posture Plank Website: https://postureplank.com
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Posture Plank on Instagram: https://www.instagram.com/postureplank
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Follow Us on YouTube: http://www.youtube.com/@ConversationswithaChiro
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:04):
Hi, this is Dr. StephanieWautier and I'm the host of
Conversations with a Chiropractor.
This is not a health how to, butrather a conversation with some
amazing people I've had the pleasureof being with on my journey of life.
Think of it more like Tuesdays with Maury.
A fireside chat orchicken soup for the soul.
(00:27):
Grab a cup of coffee.
Sit back and enjoy thisconversation with a chiropractor.
Today I am joined by Dr. Brian Kulbida.
He is a Marquette chiropractor and he isalso the inventor of the posture plank.
(00:52):
Thank you for having me.
I'm so excited to share my story.
it's been a crazy ride andevery piece of that thing has a
fun, unique little twist to it.
And, where it is today has, I feellike is that platform that it should
be and could be a national seller.
Mm, absolutely.
we're gonna talk a lot about the detailand the specifics and all of the things,
(01:15):
but I wanna go very, very far back intoyour journey, really back into childhood.
Like, did you ever have a thoughtthat you wanted to be an inventor?
oh DEFINITELY , the story of the Glittenwhen I was in college, I wanted to invent
something and, I was always frustratedthat My gloves were always too cold.
my mittens were always warm,but I didn't have dexterity.
(01:39):
So I wanted to blend the twoand have like a dexterity of a
glove, but the warmth of a mitten.
Mm-hmm.
And you know, but at that pointthere was like no wheelhouse
or anywhere to help you.
I did take a old pair of gloves and cutthem and tried to put some like elastic
band in, and I just, I wasn't as, so I wasjust like, kind of like shelf that idea.
(02:00):
but still, there was always thatsomething in me, that wanted
to express in a certain way.
so I have that part of my brain that,you know, I used to do photography.
I used to, you know, I monkeyedwith this kind of stuff and I
had that expression that I neededto, get out of me and mm-hmm.
Somebody along the way told me thatyour passion and what you do will come
(02:23):
through you into a product if you arein that like wheelhouse of invention.
Hmm.
So,
your passion, I mean, you're achiropractor, so like this is like
a health related tool, which we'regonna talk so much more about.
But you're in college and you havethis desire to be an inventor.
(02:44):
Yes.
But tell me a little bit about howyou even became a chiropractor.
Perfect.
junior year in high school,I was put in the chiropractic
session in, our career day.
I didn't even know what the word meant.
I saw it and I was justlike, I got placed in it.
my head was, bent on being a dentist,for the guy that's a white knuckler,
(03:06):
gagger, He doesn't like gross stuff.
I almost feel faint with blood, you know?
but I love, my dentist was a cool guy,so shout out to Jim Jackson but he was
just this cool guy that always mademe feel good, even though I was like.
Just terrified of going, sothat's what I wanted to do.
It's really crazy that you would belike, terrified of something or like
an experience and yet think, oh,I'm gonna choose that as a career.
(03:28):
Right?
Right.
And that's, so it changed veryquickly when I, went to career
day and I saw Dr. Greg Nelson.
he was a retired Marquettechiropractor now.
but at the time he, talked about it.
I sat there in awe listening thatyou could help people, in A creative,
healthy way without having to usedrug surgery, shots, pills, you
(03:50):
know, all these different, things.
and it just really sat well with me.
he was an athlete, you know, so, andI'm an athlete and, I should say has
been athlete, but still, like, I wantedto help, people in all different.
walks of life and, and it justsounded like this was a great way to
do that, where you don't have to seegross stuff or undress people or, you
(04:12):
know, I even, I even sent a guy homewith a tick on him a few years ago.
I, I was just like, Ooh,geez, you got a tick.
Get outta here, you know, I waslike, I'm not touching that thing,
you know, but, but he didn't seeit 'cause it was on his back.
So, so I was glad thatI was able to tell them
Oh, absolutely.
I mean, that's super valuable.
There's no way.
I was pulling that thing off.
So you're in high schooland are you a hockey player?
(04:34):
I was a hockey player, yes.
I played, through AAA in high school.
And you know, of course had some,You know, back then, I don't
think they really, you know,concussion, it had to be really bad.
but you know, I played in Canada,my second year, got checked from
behind into the boards broken helmet.
Wiggled my toes to make sure Iwasn't paralyzed, you know, it was
(04:55):
a bad hit, you know, so, you know,of course we've had those incidents.
you don't have to be anathlete to have bad instance.
You can slip and fall on theice or like get tackled by
your brother in the backyard.
Yeah.
You know, there's so manydifferent injuries that we
acquire through childhood.
But hockey was like, Imean, I took a lot of hits.
I got creamed by a little Caesarsplayer, and Marquette, and the only
(05:18):
word I could muster was the F word
And after the game, my dadwas like, so there was some
pretty interesting language.
and like, dad, that was all I could say.
Oh my gosh.
but it's just like, there's those timeswhere, you know, I had shoulder injury
that I had physical therapy for, youknow, so, it was just kind of seemed
right when I was listening to, Dr.
(05:40):
Nelson talk about chiropractic it.
Gave me that juxtaposition, you know?
Right there in that class, you know?
and it was so, like right now I'm gettingthe chills just speaking about it.
Yeah, because it was crazy.
I went home and I said,dad, I know what I wanna be.
And he is like, I thoughtyou wanted be a dentist.
And I said, I wanna be a chiropractor.
And he was like, let's take a look.
(06:02):
So he welcomed the thought and he, wentthrough, had his, he was a mining degree
and went through University of Minnesotaand so he did a lot of, collegiate stuff.
So he knew what to do forme and helped me get, that.
Things in order and we called PalmerCollege of Chiropractic and they fed us
information of here's what you need to do.
(06:23):
So I just started from junior in highschool, followed that road all the way
to chiropractic, never have been to one.
I mean, I think that's the thingthat's so cool about this story.
Number one, that you were opento something that you had never
known about, but you had thismoment in time that resonated like.
This could help.
Not only me, this couldhelp so many people.
(06:45):
Yeah.
Yeah.
And I can see myself doing that.
Yeah.
So like Dr. Nelson musthave done a spectacular job.
He did a great job.
Yeah.
At that career fair.
And then for your dad to be so opento it because I mean, you and I both
have known people who maybe have beena little bit like, let's just say anti
chiropractic and if your dad wasn't liketaking you, he probably wasn't very well
(07:08):
versed or, or knew a lot about it himself.
So how beautiful.
Yeah.
As a parent that your dad wasencouraging and said, yeah,
let's figure this out together.
It was super cool and that my olderbrother, he's an anesthesiologist and he
was at Northern Doing his pre-med stuff.
and when I do think back aboutit, he didn't even flinch.
(07:29):
So it was pretty cool.
Mm-hmm.
Mm-hmm.
So where did you do yourundergraduate degree?
I did three years at NorthernMichigan University here in Marquette.
And then I did one year at Eastern,at University Downstate, lived
with some buddies in Ann Arbor.
And, had a girlfriend in Kalamazoo.
I needed to get outta my parents'house and experience life.
and get out there and.
(07:51):
Pay bills and figure out some stuff.
Navigate like those adult things.
absolutely.
Yeah.
So is that Kalamazoogirlfriend, your current wife?
No, she's not.
No.
great girl, great family.
I don't know if I should tell thefunny story, but we live in the
same neighborhood as her parents.
And I'll be like, Hey Tammy,what's the dog barking at?
And she said, oh, it's justyour ex-girlfriend's parents.
(08:13):
And you know, 'cause they walk, youknow, they're great people, great family
when you're young, you just, cruisedifferent avenues and path and I think
it was good timing nothing but goodthings to say about that relationship,
We live in a small town.
Mm-hmm.
There's so much crossover.
My kids have dated people.
And then you become close to notonly the kids but their families.
(08:34):
when we live in this smallcommunity, it does get, tight
knit, sometimes tighter than
What you'd expect, youknow, because things happen.
and that's life.
tell me a little bit aboutwhen you met your wife,
Tammy and I, we knew each other inhigh school, we're in the same grade.
so we knew each other and she dateda buddy of mine in high school.
many years went by, she traveledthe world doing different things.
(08:56):
she did some modeling she got todo some really interesting things.
Greece, Italy, Japan.
she's got a great story about bringingmoney home from Japan in her boots
just like cool stuff like that,back then there were no cell phones.
So if she got lost?
She'd have to find a payphone.
you know, it was very interesting.
she should be another podcast,but you should interview
(09:16):
her.
Yeah.
She love
it.
I took a trimester off of school.
I lived in Seattle with a buddy.
We moved back home.
we were at the Landmark Inn,like, I had gone skiing.
we went to Landmark for some drinksand whatever, and I walked down
to see who else was in there.
And we caught eyes and wejust were like, oh my God.
And I swear to God, like.
(09:37):
As busy as that place was,like it all went quiet.
You know, and it was just likeTammy and I looking at each
other being like, oh my God.
seriously serious.
like, you see in the movieswhen, the whole world melts away.
And it's just the two of you.
And it was
weird.
And, like from that moment on, wekind of pushed through people and
hugged and sat down together and shewas with her group of friends and
they're like, come on, we wanna go.
(09:58):
to the other bar.
And she's like, well, just a minute.
Just a minute.
And so we were sitting theretalking and, we both found out
we were both single at the time.
and I just like, 'cause I could telllike, you know, her, friends were doing
this thing and we were going there andthey were going here and I was just like.
I was like, well, we shouldget together again sometime.
And she said, oh, that'd be great.
And I was like, how about tomorrow night?
(10:19):
Perfect.
I didn't have much time.
I was only home for like two more months.
so she accepted and, we met up and had agreat relax, you know, and we just found
out that maybe there's something here
And it just progressively turned into.
Good Lord, 20.
we've been together for 25 yearsand we've been married since 2002.
(10:39):
so it'll be our 23rd yearanniversary This summer?
so yeah, it's crazy that certain thingsfrom the past or new how they just
happened and we just knew it was right.
That's so beautiful.
I love that.
I love that you eachhad left your hometown.
But then you came back to your hometown.
Like together, but each withsuch different life experiences.
(11:00):
Super.
that's so valuable.
it
was super important,
Met people we live, you know, we'dboth gone and done different things.
Experienced some life, and so we were kindof like at that point, ready to be like.
You know, this issomething real, you know?
Yeah.
And, so we, worked really hard to, Iwas still had a year of school left and
we wrote love letters back and forth,you know, like in, talked on the phone
(11:23):
In a time where there was no texting or
Right.
They did, cell phones were comingout, but it was very like minimal.
and I wasn't.
I couldn't afford to pay forone, so, and neither could she.
And she, so she works for herfamily jewelry store in town
called Jandron's Fine Jewelry.
So,
lovely store.
it's a great place.
so you're in chiropractic school?
Yes.
And, and you and Tammy are dating Yes.
(11:44):
Not married yet.
Right.
And do you know for sure that thisis where you wanna come back to?
Like, are you like, I definitelywanna come back to Marquette,
or does she wanna come
Yeah.
Well that was like in thatfirst 20 minute interview.
When we were sitting at the landmark,I was just like, so what do you, you
know, and we're just kind of back andforth throwing questions and I was just
like, well, where do you wanna end up?
And she said, I'm not reallysure where I wanna end up.
(12:06):
And she's like, well, how about you?
And I said, Marquette 100%.
You know?
'cause I just, you know, thelake, the town being from here,
it's a great community and
it really is.
so, and with her family businessbeing here, she has, I don't like.
Think she would wanna go anywhereelse 'cause she's mm-hmm.
She does like the sizing and retiand fixing jewelry and, and she's
(12:29):
a pivotal part of that business.
everybody, In that familyis doing different.
Things to keep it running,
so.
So they do a great job.
That's awesome.
was fun.
So you graduate from chiropractic school?
Yeah.
And then how do you come to be thebusiness owner of Axis Chiropractic?
I kind of, I had my, eyes open.
for some reason I knew it would bevery difficult to put a shingle on
(12:53):
a door and start a new practice.
So what I was looking for was either tobecome an associate of an established
doctor or buy-in or somebody.
And, I ran into Dr. Mike Milder, who was achiropractor here for about 20 some years.
he was looking, to find a way out.
this was kind of before I had goneto India for a clinic abroad trip.
(13:14):
he goes to India like every Februaryor he used to, so we had that in common
where we were like, oh my gosh, he wentto India and he's like, I go every year.
He is like, I can live like a king there.
And you know, so he really loved.
And so we had that connection and,and then we had some other connections
and we kinda, I went back down tofinish school and, and he's like.
And we just kept in contact.
And I really liked him.
(13:34):
He was very loving and caring guy.
Yeah.
And
and when I came back and we decidedthat I was gonna work with him and
work into his practice, He presentedme with a, pencil written contract
that he came up with himself.
Wow.
And
we had like a 1, 2, 3 year buy-in.
Okay.
like with different like pricing.
Okay.
And, and so, you know, I askedhim like, should we have a lawyer?
(13:57):
Look at this.
And he said, Brian, you can have alawyer look at it and pay thousands
of dollars and, you know, and, and youknow, and you can sign it and, you know,
something happens and you can pay morethousands of dollars, but this is what
I promise we'll do if things go rightand, you know, and I was just like,
you know, so I signed it and, and weI bought him out after three years.
(14:20):
Okay.
And, He lived in Gwinn, so he had asmall, like where you'd see friends
and family at his house and he wouldhelp me with things at the office.
like the old x-ray machine.
So we had this old single phase,1971 x-ray machine at the office.
Wow.
And
(14:40):
and we're already inthe two thousands here,
it was two, yeah.
It had to be 2003 or four.
Yeah, it had to be 2004.
I had a patient standingin front of the Bucky.
I pushed the button to get therotor going and all of a sudden
my control panel started smoking.
Oh my gosh.
And so I was just like, whoa.
(15:01):
So I took my hand off the rotor,I shut the power off and I calmly
told the patient, we're gonna haveto retake these x-rays next visit.
And after they left, I, called Dr. Milder.
I was like, doc, this is Brian.
The control panel is smoking.
And he came to the office, he puthis cheaters on, he had his little
soldering kit and got that thingup and running, and it never had a.
(15:22):
Oh my gosh.
look back in those days youcould fix your own stuff.
Oh yeah, yeah.
He knew how to do it.
I love this story for somany on so many levels.
Like, first of all, thatlike two humans could have an
authentic, like trusting Yes.
Open, honest, like contract in pencilwithout to, without an attorney.
(15:44):
for each side.
Yes.
Like that number one.
Because when, when I bought the practicethat I was an associate for, it was our
two attorneys, I don't wanna say fighting,but arguing over language and wording.
Yes.
And, was it necessary?
I don't know.
But I did feel that it was in mybest interest to be protected.
(16:05):
Yes.
And so I really love thethought of just being like, Hey.
let's shake on it.
Or like the old school way of likewhen your word is, your word And
then I love the fact that he camewith his soldering kit and fixed
He would still fix, you know,probably today if I called him
to help me fix a table, he'd.
He's like, he'd probablybe there the next day down.
(16:26):
He, he's just a great guy.
That's so cool.
So, so I got lucky in that respect.
Oh, that's wonderful.
So you are now a chiropractorand you're working independently.
You own Axis Chiropractic.
And some of these likeinventor juices start rolling.
They have been potentialenergy for many years.
They were just sitting there boilingand percolating as you know, as a
(16:49):
chiropractor, you evaluate people.
I prefer to have people sit on a littlepod or a stool when they come in.
'cause you can do your rangemotion checks pretty easy.
And, um.
Nine outta 10 kids when they come, theysit like they're looking at a cell phone.
Even though they don't, usually haveit, but still they have that hunch.
And
I, so for years I just stuck my fistin their back, pulled back on their
(17:12):
shoulder a little bit and straighten'em up so I could properly evaluate.
I can totally sort of see this,like, you put your hand like in
the middle of a teenager's backand you like straighten them up.
Yes.
I can visualize this.
I hope our audience can, if there's achair that doesn't have a back on it.
And someone's hunched over and then youjust sort of like straightened them up
(17:33):
Parents sitting in the chair acrossfrom them would be like, Jesus, you
look three to four inches tallerthan what you look like at home.
You know, and it was kindof like this running thing.
And, I had a elderly patient, her namewas Adelgaard and Adelgaard, would
come and she would sit on my chair,
ear above shoulder, shoulder above hip.
(17:54):
Perfect.
I just couldn't believehow nice her posture was.
So I asked her, How have youkept and maintained such great
posture over all these years?
and she said growing up in Germany,her dad would have her and her
brothers and sisters use a broomstickbehind her back for 15 minutes a day.
They would walk around the yard.
Wow.
(18:14):
And at that moment, it was like thechiropractic thing, like I just had
that like wave of like creepy crawlies.
The pot had boiled over.
And I had the light bulb momentthat they tell you about, you
know, So it was very really neat.
And you know, of course then I couldn'tsleep that night and I was like drawing
pictures of like, my head was just like,you know, because of broomstick a hockey
(18:38):
stick, PVC pipe, you know, all thesethings that like even gyms use, like
they're on, they hurt, they're meat.
Have you ever put one behind your back?
Yeah.
It doesn't feel good.
No.
You know, so I knew.
There was some sort of potential, tocome up with a device to help, you know,
at that point I was really focusingon, on, you know, kids or mm-hmm.
(18:58):
Adolescents.
Mm-hmm.
So you don't develop andgrow into this poor posture.
Yeah.
If you can have a chance at, slowingit down or correcting or changing it.
Like remodeling.
Yes.
That spine, that posture, thoseligaments, the muscles, it's
muscle skeletal,neurological, reeducation.
Mm-hmm.
You know, so that's like you have totell your brain, this is how I should be.
(19:21):
So your brain can reprogram the supportivemuscles and ligaments and tendons and bone
joint, everything has, as chiropractor,Stephanie and I, we know this,
But everything is.
Grown off of a nerve.
Mm-hmm.
So all that input that yournervous system gives your brain
and feedback, it has to be a cycle.
(19:41):
so we know that to integratesomething into somebody's
habits, it has to be persistent.
Mm-hmm.
and we have to really work hardto, reprogram people's bad habits.
I thought it looked cool becauseit made like a skateboard.
I wanted it to be cool.
I wanted it to be comfortable.
I wanted it to be something that, wouldbe a talking piece, you know, something
(20:04):
you could hang next to your desk at work.
and it went from like kids to, peopleworking at computers, to people
chopping vegetables over counterspeople reaching that age where they
don't wanna develop that ger hump.
which is just a big word for,hunching over as you get older.
so that was kind of my.
(20:25):
Foundation.
Yeah.
I love it.
So you have this aha moment, youhave this idea, you can envision it.
And what is the actual firstpractical step that you take to
make this like idea a reality?
So thankfully here, Marquette, at thesame time, our university was starting
(20:46):
this, Invention hub called Invent at NMU.
And I'd come up with a drawing andsome conceptual things and where
I thought it should be placed.
And, it was funny because the place I.Was opening in a couple months and I not
It wasn't
even open yet.
So I went down there early becauseI'd seen, cars parked there and I
had heard this guy that I knew wasin there, and his name's David Ola.
(21:10):
so I pulled in there one dayand he happened to be in there.
they were getting things setup and I, knocked on the window
and he looked and he came to thedoor He's like, what's happening?
I'm like, I got this ideaand it's driving me nuts.
Yes.
And he invited me in.
He's like, come on in Brian.
Wow.
And, so I, I, I don't know if I was thefirst per, but there is like, 'cause
there was people very excited aboutthis and, but he brought me in that
(21:31):
day we put some ideas, concepts up on awhiteboard and, I am a whiteboard learner.
visual and Yeah.
The visual writing it?
Yes.
Oh yeah.
Like, yeah.
That tech like.
Tactile, like holding a pen or pencil,like Yeah, you have, I have to have that,
you know, like for whatever reason,like I could sit and listen to
somebody and walk away and belike, what did they talk about?
(21:52):
I'm not sure.
And yet if you like, writeit or draw it or like Yeah.
Like there's, we're such, I know somany of us are such different learners
and I'm like very much the same way.
Probably why chiropractic spoke to us.
Yeah.
So much with their hands.
that something with the,tactileness of our fingers and
our brains are connected somehow.
Yeah.
(22:12):
so we started and went through many monthsof, you know, turnover of students, new
ideas, One guy, his name was, John, Walsh.
he was the CAD designer that came onand he used human centered design,
cad, to come up with our eagles.
And so that was a huge thing.
Another girl named Hannah,she was the art designer.
(22:33):
so like at that time I had the rightpeople and, and it was, it works so cool.
Where we came up with the design that,somebody that's four foot can use it.
And somebody that's, the tallest patientthat I've tried it on is six foot eight.
a state trooper named Tim,and he's a very tall guy.
He's a dude, and you don't want this guypulling you over, so drive safe out there.
but anyway, no, he's super nice too.
(22:54):
but he's just this huge manand it fits him as well.
And so we needed that.
Size variation where so many differentpeople, shapes and sizes could use it
because it truly is aone size fits all tool.
You have to,
I had to navigate,
curves and bends and, man, it waspretty wild to get the platform.
(23:14):
And then what material will itbe made out and what, right?
we looked at plastics, we looked at metal.
we were trying, and the best thingthat I feel we came up with was
the, hard press, like skateboard.
maple veneer type product.
Mm-hmm.
and that's where I hatched that termof like, let's make posture cool again.
because, you know, skateboarding is cool.
(23:35):
It, it's just, and sothat's how it was made.
We found a skateboard companyin Houghton, Michigan.
John Julian.
he's, very.
Intriguing, entrepreneur there, theyhave a building company and, just
very, open to, experimenting I'llabsolutely take your project on.
And, that's so cool.
They did so much for me up there to getit started, somewhere down the road.
(23:57):
so we probably, I think I sold about300 on my initial year or so of selling.
Okay.
and it was so much fun.
but something happened withthe production company and,
they just shut that plant down.
I can't remember what happened,
And then Covid hit.
Oh gosh.
So then I had like thistwo, three years of nothing.
(24:17):
Yeah.
and nothing was happening.
You know, and
so I was kind of a littlefrustrated and I took a couple
leaps that maybe I shouldn't have.
I tried to have it made in plasticso I put some money out on that, and
then next thing I know it's like.
not able to be made that way.
Mm-hmm.
You know, because the injection moldswere so weird and, you know, it was
just kind of like a lot of decisionsthat, maybe I should have thought
(24:41):
a little bit more researched on.
but that's like when you want something.
So bad.
Yeah.
'cause you know, it can help people.
Mm-hmm.
you want it out there.
Yeah.
And,
and I mean, during covid, we didn'tknow how long it was gonna last.
Right?
We didn't know the extent of the pandemic.
Right.
We didn't know all the industriesthat would've been and were affected.
(25:03):
I mean, when we were having like toiletpaper shortages and meat shortages and
people weren't able to go to work, people
Right.
So employment was hard for people.
like people that have extraemployees to do the work.
Mm-hmm.
then they are like, we can'tget pressed wood right now.
You know?
And then, you know, solike, and then like.
Everything was kind of held up.
(25:24):
So yeah, so I kinda, I sat backon it for a little while and, once
we started coming out, I found aguy, that was making 'em for me.
And, every shipment I'd get, I'd be soexcited to open the box, but there'd
be like little things wrong with him,you know, so, so I just was like a
little bit disappointed in that, youknow, where, they were there and they
(25:44):
still work, but they just weren't that.
Skateboard quality that I'vehad before To your standard.
Yeah, yeah,
yeah.
Um,
so then a chiropractor I know outin Pennsylvania knew a guy that
runs this, invention company.
I. And he put me in contact with him.
we had a great conversation.
(26:04):
This guy invented the, it's calledthe club clean that everybody has on
their golf cart where you can clean agolf ball and you can clean your club.
and he had sold millions of them.
Wow.
so he, runs this thing and he found out,like helping people was his passion.
so he helped me get it figured out.
And in that whole time of it not beingproduced, I came across some other ideas.
(26:28):
Some other, aha moments.
so I started working out at agym and we use exercise bands
to loosen up and warm up.
And, I looked at the two holes drilledin the wings of the posture plank,
and I was just like, oh my God.
I could put carabiners and exercisebands with handles in that and turn
(26:49):
it into not only a posture enhancingproduct, but something you can use
to enhance, stabilize, and strengthenall the supportive muscles for it.
And, I think.
That happened before I met Ed.
Okay.
So this was all kind of likehappening at the same time.
So I knew that I had somethingspecial And something different.
(27:10):
And, something where somebody couldpull out from underneath the couch and
do 15 to 20 minutes of strengthening,stabilizing posture enhancement, you know.
Right there in your living room.
Oh.
And I think it super easy, I think thisis like such an obstacle for busy people.
Yeah.
You know, like me and you, it's so hard.
Like, how are we gonna get to the gym?
When are we gonna get to the gym?
(27:30):
Yeah.
But like we, we really allcould incorporate 15 minutes
either in our morning routine.
Our evening routine, like the ease ofthe use of this is, is really amazing.
Like really magnificent.
It took us.
you know, because we had to comeup with like, how are we gonna make
these exercise bands fit somebodythat's four foot tall and somebody
(27:51):
that's six foot eight, you know?
So, yes.
So, and we did a couple trialsand there like, we decided to
just do one exercise band for now.
but after I get through selling andgetting all the marketing and things
squared away, I'm sure I'll be able toadd more, poundage of, of exercise band.
Its main intention is just for rehashingand doing some strengthening, not
(28:12):
necessarily building muscle, you know?
That's not what I made this for.
you're not gonna get biggerpecs from using Posture Plank.
so that's kind of the purpose is youwanna stabilize what you've just tried
to enhance which is your posture.
And, solidify those advancements.
With the exercise afteryou've reset yourself.
That's where I felt that this wassuch a cool way to do that I've
(28:35):
had a couple people say, yeah, 15,20 minutes all in a box, you know?
yes.
Quick, easy under, you know, it's likeselling for right around a hundred
dollars, you know, like with the 20% off.
And, that's like a whole nother thingwith the pricing And figuring that out.
but Ed and I, we were able towork it to this point, have
it sourced and get it made.
(28:57):
And it is beautiful.
It's so nice.
it's durable.
I can stand on it and like bounce onit and it's made like a skateboard.
and like the exercise bands andcarabiners, everything is set up, to suit.
Multiple different people,body types and their needs.
so it was, I felt that with his help,it was very well thought through.
it's very cool because you have youroriginal invention, the posture plank.
(29:21):
Yes.
And then you have this sort ofsecondary invention, this, I
don't wanna say bigger and bettermodel, but the posture plank flex.
Yes.
So.
if someone is wanting to look onlineand get some more information,
tell them how they can find thisproduct, where, where should they go?
Sure.
PosturePlank.com is my mainwebsite and retail source.
(29:44):
the @ symbol, Pasha Plank is myInstagram, and, right now I'm
working with Innovate Marquette
Yeah.
And so, like, my Pasha Plankaccount on Facebook isn't as
good as my Brian Kulbida account.
Mm-hmm.
And they're like, youneed to separate these.
But I say like, I mostly justdo Posture Plank stuff anyways.
Yeah.
but I have it under myname and blah, blah, blah.
(30:06):
So, so I'm still trying toget all that worked out.
I did, I just joined TikTok.
Oh, cool.
Yeah, so I, so that's like afunny one, but, but I, I haven't
figured out how to do like.
You know, the ones where like theydo like the dance kind of things?
Mm-hmm.
Like, I'm like, where is that?
Where do you even find,I don't even know that.
(30:26):
And that's at trouble with.
Being our age.
Being our age, yeah.
Trying to acclimate like these new things.
And, but it is, it's alla huge learning curve.
This is another like thing thatI would never even have thought.
And how cool is that, thatwe have somebody in Marquette
doing that, you know?
Um.
Yeah, so it's, it's really interesting.
(30:47):
I think it's so cool that you'rean inventor, that you've had this
like inventor spirit within you allyour life and that you came up with
this brand new organic idea thatno one else has ever come up with.
That you navigated from start to finish.
How do you create the product?
How do you source it?
Who manufactures it?
(31:08):
and even like talkinga little bit about the.
Artwork that is on the posture
plane.
You know, talk a little bit about that.
Yeah.
That was a, it's, it's one of thosefunny things, and again, I kind.
If you do see my stuff, I, I kinda leantowards more of like, entertaining people
and, and like, I, like I want people tolaugh and, and still see like the quality
(31:29):
and, and like the nature and, and the, youknow, like the, professional end of it.
But I still respond wellto, to, to laughter makes,
is kind of that thing that.
It touches me.
It it, it's one of those thingswhere I looked up evolution.
'cause I wanted like a, the evolutionarything of how humans had developed.
(31:49):
Mm-hmm.
And and I found this the perfect onewhere they show the evolution and you
know, it comes to the person that'supright and standing and walking upright.
And then it starts showinghow, like as we're on computers
and cell phones, we start.
Degrading back to what we started from.
Yeah.
And, and you know, and again,I, I'm, you know, it's, I, I, I
(32:11):
don't mean to get into, you know,like it's not a religious thing.
It's not a, you know, like it's, youknow, the, I had a lady that, she's like.
I don't really agree withthe, the art artwork.
Hmm.
And at that time, I had decals.
Okay.
And so I looked at her and I looked at myplank and she really wanted to buy one,
but she didn't know about the artwork.
So I, I kind of picked up the, andI, I pulled the sticker off and
(32:34):
I'm like, there now how did it go?
Oh, so again, it isn't,
so this woman was sort of thinkingthat you were alluding to the fact that
we came from chimpanzees because youknow that that hunched over position
Is sort of like that first thing.
So she didn't agree with thisevolutionary image picture.
Yes.
Okay.
So that came and, and I, I just.
(32:56):
Like I said, I googled evolutionand I found this, and it just
really resonated with me.
I liked it.
It kind of portrayed, what I wantedthe posture plank to do and, to
fight against the computer and cellphone and iPad and, the hunching
So I contacted the artist and, I found hislike, blog space or whatever he had his
(33:17):
stuff on, and I just messaged him like,Hey, you know, I really like this image.
can I use this?
for, you know, can Ipay to use this as my.
On my product that I invented.
Yeah.
And a day later he respondedand he said his name.
I'd have to look, butagain, he was from India.
Wow.
And, he was so happy that I liked hisimage and he said, 100 US dollars and
(33:41):
you can have the rights to use it.
Oh my gosh.
So, we used PayPal and sent'em a hundred bucks and.
It's on all my, all myPosture Planks at the moment.
Oh, wow.
And, you know, someday I wasthinking it'd be neat to do
like, like, what do they call it?
a white whiteboard or, where, where youcan have like your own like business
put on there, you know, like, youknow, like you've seen, it's almost
(34:01):
like a merch, you know, like, yes.
yeah, like Black Rocks has the,
Mugs or like your posh plank,you could have the Black Rock
symbol on, or printed Yes.
Or like Apple or Google, if theywanted to do that for their company,
they could put Google on there, andhave that be their posture plank,
So anyways, but we're far from that.
Yeah.
Spot.
(34:22):
Like, I think this speaks to the depthof like you're dealing with legal issues.
Like you're dealing with, like, you'rewanting to make sure that you have the
rights to a picture or an image and Yes.
Making sure that you,I mean, is it patented?
Is there a patent?
Is there,
we went down that road.
I had a provisional patent writtenup and, so we did that initially.
(34:42):
It was, a lot of work, and there'sa guy in town that does that.
but I really wanted validation oflike, are people gonna buy this?
Or do they want it?
And to do a full fledge patent, well,you're looking at like 10,000 to $12,000.
I wasn't sure that, there was alot of talk about do we do this?
The thing that I came up with was,let's sell as many as we can, you know?
(35:04):
And if somebody copies it, youknow, like say a big company
like Nike copies it right?
And they put it out there for sale.
And I'm like a little BrianKulbida here in this small town,
and I say, Hey, you can't do that.
they'll just beat you downin court with lawyer fees.
Okay.
Yeah.
You know, it's just like, howdo you fight against a monster?
Mm-hmm.
You know, and, so I kind of am like takingmy risk of like, yeah, not patenting it.
(35:28):
I have my.
Name trademarked.
Oh, like Posture Plank is trademarked.
Good.
I stand corrected, the LLC that I had.
I, I had to do a businessname and then a product name.
Yes.
So, so we came up with I standcorrected, which is Love it.
I love it.
It was even brought up at the boardmeeting at our credit union where
like, one of our board members is this.
(35:48):
Company name a joke on here.
And I said, well, actuallyit's my company name.
And they're like, oh, sorry, we didn'tmean, but it was kinda one of those funny
things again, a play plan with words.
Yep.
Plan words a yeah.
and what have you.
I'm sure you have like a mug ora cooler that looks like a Yeti.
Mm.
and I always tell people that if I'mcopied, I'll always be the original.
(36:12):
And you know, everything seemsto be copied at some point.
You know, like the Yeti coolers,I use that example because you
see everything in anything thatlooks like a Yeti, but it's not.
Right.
Or a Stanley mug.
Stanley mug.
Yes.
The Stanley mug.
And what I'm hoping is that my productis gonna be of the best quality.
because you know, to make askateboard you have to make it.
(36:34):
Real good.
and even if somebody used plastic tomake it, I have a sustainable product.
where it's made from, hardwood, so that'sthat little thing where I really feel
that, I don't want it to get copied.
But again, if it does it may be acompliment, if that makes sense.
And you know that you're the original.
Yes.
And you know that this was your invention.
There's no like, doubt about it.
(36:55):
Right.
People can see that.
Oh, I mean, yeah.
All of the different people who'vebeen with you on this journey.
Yes.
it truly is amazing.
it's been eight years.
Wow.
So it's been a long, crazy time.
And now the big question is how dowe reach the masses and market it?
Because I think my Facebook friendsare a little sick of all my, fun
(37:17):
things that I try to put out there.
but still, it's just like, I'mhoping that different things will.
Trigger people to buy one inmy eyes and, you know, I feel
everybody should have one.
I think every household should havea posture plank and that's every,
yeah.
That's kind of where my thinking isand it's just a matter of education.
Actually getting to use it andtry it and see what it does.
(37:39):
Because I think that's a huge partof like having it be out there
that people can try it and use it.
So I've set up a little spot inmy office called the Posture Zone.
Nice.
So people could stop in and check it out.
Yep.
And I have one here in my office.
Yes.
Definitely has it.
show my patients and I mean, Itruly believe in this product.
Thank you.
And if you are listening andhopefully we're reaching people
(38:01):
outside of our current communities.
Yes.
Please go online.
Posture plank.com.
Yes,
Dr. Brian Kulbida, DC Yes.
Posture Plank has itsown Instagram as well.
Yes.
So, Dr. Brian, is there anything elsethat you wanna say wrapping up today?
(38:21):
I thought we had a lot of fun.
It's a lot of good stories and that's.
I've heard some of these podcaststhat, and Stephanie does a fantastic
job and it's an honor to be invitedto come and do this because it's fun.
So I recommend it.
Thank you.
Yeah.
And I do recommend the Posture Plank,and I think it's really amazing that you
(38:41):
had this idea that you brought it allthe way through, that you brought it.
Through all of those obstaclesand you, you've succeeded.
You have a great product.
If you do follow, even me, Dr.
Stephanie Wautier, Wautier Wellnesson Instagram, Facebook, I'm gonna
be posting some of the videos.
So for those golfers getting ready fortheir summer game, Those teenagers who
(39:04):
have spent their, you know, semesterstudying noses in the books, Getting
your spine healthy is going to makeevery bit of you healthy, and the posture
plank is an integral part of that.
I truly believe it.
I do too.
Thank you so much.
You're welcome.
Thank you so much for listening.
(39:24):
If you've enjoyed this podcast,would you please rate it,
review it, like, or subscribe.
You can find me on social media atWautierWellness.com, Dr. Stephanie
Wautier on Instagram, or WautierWellness Chiropractic and Massage on
Facebook, and I'm so curious whereyour next conversation will take you.
Hi, this is Dr. StephanieWautier and I'm the host of
Conversations with a Chiropractor.
This is not a health how to, butrather a conversation with some
amazing people I've had the pleasureof being with on my journey of life.
Think of it more like Tuesdays with Maury.
A fireside chat orchicken soup for the soul.
(00:27):
Grab a cup of coffee.
Sit back and enjoy thisconversation with a chiropractor.
Today I am joined by Dr. Brian Kulbida.
He is a Marquette chiropractor and he isalso the inventor of the posture plank.
(00:52):
Thank you for having me.
I'm so excited to share my story.
it's been a crazy ride andevery piece of that thing has a
fun, unique little twist to it.
And, where it is today has, I feellike is that platform that it should
be and could be a national seller.
Mm, absolutely.
we're gonna talk a lot about the detailand the specifics and all of the things,
(01:15):
but I wanna go very, very far back intoyour journey, really back into childhood.
Like, did you ever have a thoughtthat you wanted to be an inventor?
oh DEFINITELY , the story of the Glittenwhen I was in college, I wanted to invent
something and, I was always frustratedthat My gloves were always too cold.
my mittens were always warm,but I didn't have dexterity.
(01:39):
So I wanted to blend the twoand have like a dexterity of a
glove, but the warmth of a mitten.
Mm-hmm.
And you know, but at that pointthere was like no wheelhouse
or anywhere to help you.
I did take a old pair of gloves and cutthem and tried to put some like elastic
band in, and I just, I wasn't as, so I wasjust like, kind of like shelf that idea.
(02:00):
but still, there was always thatsomething in me, that wanted
to express in a certain way.
so I have that part of my brain that,you know, I used to do photography.
I used to, you know, I monkeyedwith this kind of stuff and I
had that expression that I neededto, get out of me and mm-hmm.
Somebody along the way told me thatyour passion and what you do will come
(02:23):
through you into a product if you arein that like wheelhouse of invention.
Hmm.
So,
your passion, I mean, you're achiropractor, so like this is like
a health related tool, which we'regonna talk so much more about.
But you're in college and you havethis desire to be an inventor.
(02:44):
Yes.
But tell me a little bit about howyou even became a chiropractor.
Perfect.
junior year in high school,I was put in the chiropractic
session in, our career day.
I didn't even know what the word meant.
I saw it and I was justlike, I got placed in it.
my head was, bent on being a dentist,for the guy that's a white knuckler,
(03:06):
gagger, He doesn't like gross stuff.
I almost feel faint with blood, you know?
but I love, my dentist was a cool guy,so shout out to Jim Jackson but he was
just this cool guy that always mademe feel good, even though I was like.
Just terrified of going, sothat's what I wanted to do.
It's really crazy that you would belike, terrified of something or like
an experience and yet think, oh,I'm gonna choose that as a career.
(03:28):
Right?
Right.
And that's, so it changed veryquickly when I, went to career
day and I saw Dr. Greg Nelson.
he was a retired Marquettechiropractor now.
but at the time he, talked about it.
I sat there in awe listening thatyou could help people, in A creative,
healthy way without having to usedrug surgery, shots, pills, you
(03:50):
know, all these different, things.
and it just really sat well with me.
he was an athlete, you know, so, andI'm an athlete and, I should say has
been athlete, but still, like, I wantedto help, people in all different.
walks of life and, and it justsounded like this was a great way to
do that, where you don't have to seegross stuff or undress people or, you
(04:12):
know, I even, I even sent a guy homewith a tick on him a few years ago.
I, I was just like, Ooh,geez, you got a tick.
Get outta here, you know, I waslike, I'm not touching that thing,
you know, but, but he didn't seeit 'cause it was on his back.
So, so I was glad thatI was able to tell them
Oh, absolutely.
I mean, that's super valuable.
There's no way.
I was pulling that thing off.
So you're in high schooland are you a hockey player?
(04:34):
I was a hockey player, yes.
I played, through AAA in high school.
And you know, of course had some,You know, back then, I don't
think they really, you know,concussion, it had to be really bad.
but you know, I played in Canada,my second year, got checked from
behind into the boards broken helmet.
Wiggled my toes to make sure Iwasn't paralyzed, you know, it was
(04:55):
a bad hit, you know, so, you know,of course we've had those incidents.
you don't have to be anathlete to have bad instance.
You can slip and fall on theice or like get tackled by
your brother in the backyard.
Yeah.
You know, there's so manydifferent injuries that we
acquire through childhood.
But hockey was like, Imean, I took a lot of hits.
I got creamed by a little Caesarsplayer, and Marquette, and the only
(05:18):
word I could muster was the F word
And after the game, my dadwas like, so there was some
pretty interesting language.
and like, dad, that was all I could say.
Oh my gosh.
but it's just like, there's those timeswhere, you know, I had shoulder injury
that I had physical therapy for, youknow, so, it was just kind of seemed
right when I was listening to, Dr.
(05:40):
Nelson talk about chiropractic it.
Gave me that juxtaposition, you know?
Right there in that class, you know?
and it was so, like right now I'm gettingthe chills just speaking about it.
Yeah, because it was crazy.
I went home and I said,dad, I know what I wanna be.
And he is like, I thoughtyou wanted be a dentist.
And I said, I wanna be a chiropractor.
And he was like, let's take a look.
(06:02):
So he welcomed the thought and he, wentthrough, had his, he was a mining degree
and went through University of Minnesotaand so he did a lot of, collegiate stuff.
So he knew what to do forme and helped me get, that.
Things in order and we called PalmerCollege of Chiropractic and they fed us
information of here's what you need to do.
(06:23):
So I just started from junior in highschool, followed that road all the way
to chiropractic, never have been to one.
I mean, I think that's the thingthat's so cool about this story.
Number one, that you were opento something that you had never
known about, but you had thismoment in time that resonated like.
This could help.
Not only me, this couldhelp so many people.
(06:45):
Yeah.
Yeah.
And I can see myself doing that.
Yeah.
So like Dr. Nelson musthave done a spectacular job.
He did a great job.
Yeah.
At that career fair.
And then for your dad to be so opento it because I mean, you and I both
have known people who maybe have beena little bit like, let's just say anti
chiropractic and if your dad wasn't liketaking you, he probably wasn't very well
(07:08):
versed or, or knew a lot about it himself.
So how beautiful.
Yeah.
As a parent that your dad wasencouraging and said, yeah,
let's figure this out together.
It was super cool and that my olderbrother, he's an anesthesiologist and he
was at Northern Doing his pre-med stuff.
and when I do think back aboutit, he didn't even flinch.
(07:29):
So it was pretty cool.
Mm-hmm.
Mm-hmm.
So where did you do yourundergraduate degree?
I did three years at NorthernMichigan University here in Marquette.
And then I did one year at Eastern,at University Downstate, lived
with some buddies in Ann Arbor.
And, had a girlfriend in Kalamazoo.
I needed to get outta my parents'house and experience life.
and get out there and.
(07:51):
Pay bills and figure out some stuff.
Navigate like those adult things.
absolutely.
Yeah.
So is that Kalamazoogirlfriend, your current wife?
No, she's not.
No.
great girl, great family.
I don't know if I should tell thefunny story, but we live in the
same neighborhood as her parents.
And I'll be like, Hey Tammy,what's the dog barking at?
And she said, oh, it's justyour ex-girlfriend's parents.
(08:13):
And you know, 'cause they walk, youknow, they're great people, great family
when you're young, you just, cruisedifferent avenues and path and I think
it was good timing nothing but goodthings to say about that relationship,
We live in a small town.
Mm-hmm.
There's so much crossover.
My kids have dated people.
And then you become close to notonly the kids but their families.
(08:34):
when we live in this smallcommunity, it does get, tight
knit, sometimes tighter than
What you'd expect, youknow, because things happen.
and that's life.
tell me a little bit aboutwhen you met your wife,
Tammy and I, we knew each other inhigh school, we're in the same grade.
so we knew each other and she dateda buddy of mine in high school.
many years went by, she traveledthe world doing different things.
(08:56):
she did some modeling she got todo some really interesting things.
Greece, Italy, Japan.
she's got a great story about bringingmoney home from Japan in her boots
just like cool stuff like that,back then there were no cell phones.
So if she got lost?
She'd have to find a payphone.
you know, it was very interesting.
she should be another podcast,but you should interview
(09:16):
her.
Yeah.
She love
it.
I took a trimester off of school.
I lived in Seattle with a buddy.
We moved back home.
we were at the Landmark Inn,like, I had gone skiing.
we went to Landmark for some drinksand whatever, and I walked down
to see who else was in there.
And we caught eyes and wejust were like, oh my God.
And I swear to God, like.
(09:37):
As busy as that place was,like it all went quiet.
You know, and it was just likeTammy and I looking at each
other being like, oh my God.
seriously serious.
like, you see in the movieswhen, the whole world melts away.
And it's just the two of you.
And it was
weird.
And, like from that moment on, wekind of pushed through people and
hugged and sat down together and shewas with her group of friends and
they're like, come on, we wanna go.
(09:58):
to the other bar.
And she's like, well, just a minute.
Just a minute.
And so we were sitting theretalking and, we both found out
we were both single at the time.
and I just like, 'cause I could telllike, you know, her, friends were doing
this thing and we were going there andthey were going here and I was just like.
I was like, well, we shouldget together again sometime.
And she said, oh, that'd be great.
And I was like, how about tomorrow night?
(10:19):
Perfect.
I didn't have much time.
I was only home for like two more months.
so she accepted and, we met up and had agreat relax, you know, and we just found
out that maybe there's something here
And it just progressively turned into.
Good Lord, 20.
we've been together for 25 yearsand we've been married since 2002.
(10:39):
so it'll be our 23rd yearanniversary This summer?
so yeah, it's crazy that certain thingsfrom the past or new how they just
happened and we just knew it was right.
That's so beautiful.
I love that.
I love that you eachhad left your hometown.
But then you came back to your hometown.
Like together, but each withsuch different life experiences.
(11:00):
Super.
that's so valuable.
it
was super important,
Met people we live, you know, we'dboth gone and done different things.
Experienced some life, and so we were kindof like at that point, ready to be like.
You know, this issomething real, you know?
Yeah.
And, so we, worked really hard to, Iwas still had a year of school left and
we wrote love letters back and forth,you know, like in, talked on the phone
(11:23):
In a time where there was no texting or
Right.
They did, cell phones were comingout, but it was very like minimal.
and I wasn't.
I couldn't afford to pay forone, so, and neither could she.
And she, so she works for herfamily jewelry store in town
called Jandron's Fine Jewelry.
So,
lovely store.
it's a great place.
so you're in chiropractic school?
Yes.
And, and you and Tammy are dating Yes.
(11:44):
Not married yet.
Right.
And do you know for sure that thisis where you wanna come back to?
Like, are you like, I definitelywanna come back to Marquette,
or does she wanna come
Yeah.
Well that was like in thatfirst 20 minute interview.
When we were sitting at the landmark,I was just like, so what do you, you
know, and we're just kind of back andforth throwing questions and I was just
like, well, where do you wanna end up?
And she said, I'm not reallysure where I wanna end up.
(12:06):
And she's like, well, how about you?
And I said, Marquette 100%.
You know?
'cause I just, you know, thelake, the town being from here,
it's a great community and
it really is.
so, and with her family businessbeing here, she has, I don't like.
Think she would wanna go anywhereelse 'cause she's mm-hmm.
She does like the sizing and retiand fixing jewelry and, and she's
(12:29):
a pivotal part of that business.
everybody, In that familyis doing different.
Things to keep it running,
so.
So they do a great job.
That's awesome.
was fun.
So you graduate from chiropractic school?
Yeah.
And then how do you come to be thebusiness owner of Axis Chiropractic?
I kind of, I had my, eyes open.
for some reason I knew it would bevery difficult to put a shingle on
(12:53):
a door and start a new practice.
So what I was looking for was either tobecome an associate of an established
doctor or buy-in or somebody.
And, I ran into Dr. Mike Milder, who was achiropractor here for about 20 some years.
he was looking, to find a way out.
this was kind of before I had goneto India for a clinic abroad trip.
(13:14):
he goes to India like every Februaryor he used to, so we had that in common
where we were like, oh my gosh, he wentto India and he's like, I go every year.
He is like, I can live like a king there.
And you know, so he really loved.
And so we had that connection and,and then we had some other connections
and we kinda, I went back down tofinish school and, and he's like.
And we just kept in contact.
And I really liked him.
(13:34):
He was very loving and caring guy.
Yeah.
And
and when I came back and we decidedthat I was gonna work with him and
work into his practice, He presentedme with a, pencil written contract
that he came up with himself.
Wow.
And
we had like a 1, 2, 3 year buy-in.
Okay.
like with different like pricing.
Okay.
And, and so, you know, I askedhim like, should we have a lawyer?
(13:57):
Look at this.
And he said, Brian, you can have alawyer look at it and pay thousands
of dollars and, you know, and, and youknow, and you can sign it and, you know,
something happens and you can pay morethousands of dollars, but this is what
I promise we'll do if things go rightand, you know, and I was just like,
you know, so I signed it and, and weI bought him out after three years.
(14:20):
Okay.
And, He lived in Gwinn, so he had asmall, like where you'd see friends
and family at his house and he wouldhelp me with things at the office.
like the old x-ray machine.
So we had this old single phase,1971 x-ray machine at the office.
Wow.
And
(14:40):
and we're already inthe two thousands here,
it was two, yeah.
It had to be 2003 or four.
Yeah, it had to be 2004.
I had a patient standingin front of the Bucky.
I pushed the button to get therotor going and all of a sudden
my control panel started smoking.
Oh my gosh.
And so I was just like, whoa.
(15:01):
So I took my hand off the rotor,I shut the power off and I calmly
told the patient, we're gonna haveto retake these x-rays next visit.
And after they left, I, called Dr. Milder.
I was like, doc, this is Brian.
The control panel is smoking.
And he came to the office, he puthis cheaters on, he had his little
soldering kit and got that thingup and running, and it never had a.
(15:22):
Oh my gosh.
look back in those days youcould fix your own stuff.
Oh yeah, yeah.
He knew how to do it.
I love this story for somany on so many levels.
Like, first of all, thatlike two humans could have an
authentic, like trusting Yes.
Open, honest, like contract in pencilwithout to, without an attorney.
(15:44):
for each side.
Yes.
Like that number one.
Because when, when I bought the practicethat I was an associate for, it was our
two attorneys, I don't wanna say fighting,but arguing over language and wording.
Yes.
And, was it necessary?
I don't know.
But I did feel that it was in mybest interest to be protected.
(16:05):
Yes.
And so I really love thethought of just being like, Hey.
let's shake on it.
Or like the old school way of likewhen your word is, your word And
then I love the fact that he camewith his soldering kit and fixed
He would still fix, you know,probably today if I called him
to help me fix a table, he'd.
He's like, he'd probablybe there the next day down.
(16:26):
He, he's just a great guy.
That's so cool.
So, so I got lucky in that respect.
Oh, that's wonderful.
So you are now a chiropractorand you're working independently.
You own Axis Chiropractic.
And some of these likeinventor juices start rolling.
They have been potentialenergy for many years.
They were just sitting there boilingand percolating as you know, as a
(16:49):
chiropractor, you evaluate people.
I prefer to have people sit on a littlepod or a stool when they come in.
'cause you can do your rangemotion checks pretty easy.
And, um.
Nine outta 10 kids when they come, theysit like they're looking at a cell phone.
Even though they don't, usually haveit, but still they have that hunch.
And
I, so for years I just stuck my fistin their back, pulled back on their
(17:12):
shoulder a little bit and straighten'em up so I could properly evaluate.
I can totally sort of see this,like, you put your hand like in
the middle of a teenager's backand you like straighten them up.
Yes.
I can visualize this.
I hope our audience can, if there's achair that doesn't have a back on it.
And someone's hunched over and then youjust sort of like straightened them up
(17:33):
Parents sitting in the chair acrossfrom them would be like, Jesus, you
look three to four inches tallerthan what you look like at home.
You know, and it was kindof like this running thing.
And, I had a elderly patient, her namewas Adelgaard and Adelgaard, would
come and she would sit on my chair,
ear above shoulder, shoulder above hip.
(17:54):
Perfect.
I just couldn't believehow nice her posture was.
So I asked her, How have youkept and maintained such great
posture over all these years?
and she said growing up in Germany,her dad would have her and her
brothers and sisters use a broomstickbehind her back for 15 minutes a day.
They would walk around the yard.
Wow.
(18:14):
And at that moment, it was like thechiropractic thing, like I just had
that like wave of like creepy crawlies.
The pot had boiled over.
And I had the light bulb momentthat they tell you about, you
know, So it was very really neat.
And you know, of course then I couldn'tsleep that night and I was like drawing
pictures of like, my head was just like,you know, because of broomstick a hockey
(18:38):
stick, PVC pipe, you know, all thesethings that like even gyms use, like
they're on, they hurt, they're meat.
Have you ever put one behind your back?
Yeah.
It doesn't feel good.
No.
You know, so I knew.
There was some sort of potential, tocome up with a device to help, you know,
at that point I was really focusingon, on, you know, kids or mm-hmm.
(18:58):
Adolescents.
Mm-hmm.
So you don't develop andgrow into this poor posture.
Yeah.
If you can have a chance at, slowingit down or correcting or changing it.
Like remodeling.
Yes.
That spine, that posture, thoseligaments, the muscles, it's
muscle skeletal,neurological, reeducation.
Mm-hmm.
You know, so that's like you have totell your brain, this is how I should be.
(19:21):
So your brain can reprogram the supportivemuscles and ligaments and tendons and bone
joint, everything has, as chiropractor,Stephanie and I, we know this,
But everything is.
Grown off of a nerve.
Mm-hmm.
So all that input that yournervous system gives your brain
and feedback, it has to be a cycle.
(19:41):
so we know that to integratesomething into somebody's
habits, it has to be persistent.
Mm-hmm.
and we have to really work hardto, reprogram people's bad habits.
I thought it looked cool becauseit made like a skateboard.
I wanted it to be cool.
I wanted it to be comfortable.
I wanted it to be something that, wouldbe a talking piece, you know, something
(20:04):
you could hang next to your desk at work.
and it went from like kids to, peopleworking at computers, to people
chopping vegetables over counterspeople reaching that age where they
don't wanna develop that ger hump.
which is just a big word for,hunching over as you get older.
so that was kind of my.
(20:25):
Foundation.
Yeah.
I love it.
So you have this aha moment, youhave this idea, you can envision it.
And what is the actual firstpractical step that you take to
make this like idea a reality?
So thankfully here, Marquette, at thesame time, our university was starting
(20:46):
this, Invention hub called Invent at NMU.
And I'd come up with a drawing andsome conceptual things and where
I thought it should be placed.
And, it was funny because the place I.Was opening in a couple months and I not
It wasn't
even open yet.
So I went down there early becauseI'd seen, cars parked there and I
had heard this guy that I knew wasin there, and his name's David Ola.
(21:10):
so I pulled in there one dayand he happened to be in there.
they were getting things setup and I, knocked on the window
and he looked and he came to thedoor He's like, what's happening?
I'm like, I got this ideaand it's driving me nuts.
Yes.
And he invited me in.
He's like, come on in Brian.
Wow.
And, so I, I, I don't know if I was thefirst per, but there is like, 'cause
there was people very excited aboutthis and, but he brought me in that
(21:31):
day we put some ideas, concepts up on awhiteboard and, I am a whiteboard learner.
visual and Yeah.
The visual writing it?
Yes.
Oh yeah.
Like, yeah.
That tech like.
Tactile, like holding a pen or pencil,like Yeah, you have, I have to have that,
you know, like for whatever reason,like I could sit and listen to
somebody and walk away and belike, what did they talk about?
(21:52):
I'm not sure.
And yet if you like, writeit or draw it or like Yeah.
Like there's, we're such, I know somany of us are such different learners
and I'm like very much the same way.
Probably why chiropractic spoke to us.
Yeah.
So much with their hands.
that something with the,tactileness of our fingers and
our brains are connected somehow.
Yeah.
(22:12):
so we started and went through many monthsof, you know, turnover of students, new
ideas, One guy, his name was, John, Walsh.
he was the CAD designer that came onand he used human centered design,
cad, to come up with our eagles.
And so that was a huge thing.
Another girl named Hannah,she was the art designer.
(22:33):
so like at that time I had the rightpeople and, and it was, it works so cool.
Where we came up with the design that,somebody that's four foot can use it.
And somebody that's, the tallest patientthat I've tried it on is six foot eight.
a state trooper named Tim,and he's a very tall guy.
He's a dude, and you don't want this guypulling you over, so drive safe out there.
but anyway, no, he's super nice too.
(22:54):
but he's just this huge manand it fits him as well.
And so we needed that.
Size variation where so many differentpeople, shapes and sizes could use it
because it truly is aone size fits all tool.
You have to,
I had to navigate,
curves and bends and, man, it waspretty wild to get the platform.
(23:14):
And then what material will itbe made out and what, right?
we looked at plastics, we looked at metal.
we were trying, and the best thingthat I feel we came up with was
the, hard press, like skateboard.
maple veneer type product.
Mm-hmm.
and that's where I hatched that termof like, let's make posture cool again.
because, you know, skateboarding is cool.
(23:35):
It, it's just, and sothat's how it was made.
We found a skateboard companyin Houghton, Michigan.
John Julian.
he's, very.
Intriguing, entrepreneur there, theyhave a building company and, just
very, open to, experimenting I'llabsolutely take your project on.
And, that's so cool.
They did so much for me up there to getit started, somewhere down the road.
(23:57):
so we probably, I think I sold about300 on my initial year or so of selling.
Okay.
and it was so much fun.
but something happened withthe production company and,
they just shut that plant down.
I can't remember what happened,
And then Covid hit.
Oh gosh.
So then I had like thistwo, three years of nothing.
(24:17):
Yeah.
and nothing was happening.
You know, and
so I was kind of a littlefrustrated and I took a couple
leaps that maybe I shouldn't have.
I tried to have it made in plasticso I put some money out on that, and
then next thing I know it's like.
not able to be made that way.
Mm-hmm.
You know, because the injection moldswere so weird and, you know, it was
just kind of like a lot of decisionsthat, maybe I should have thought
(24:41):
a little bit more researched on.
but that's like when you want something.
So bad.
Yeah.
'cause you know, it can help people.
Mm-hmm.
you want it out there.
Yeah.
And,
and I mean, during covid, we didn'tknow how long it was gonna last.
Right?
We didn't know the extent of the pandemic.
Right.
We didn't know all the industriesthat would've been and were affected.
(25:03):
I mean, when we were having like toiletpaper shortages and meat shortages and
people weren't able to go to work, people
Right.
So employment was hard for people.
like people that have extraemployees to do the work.
Mm-hmm.
then they are like, we can'tget pressed wood right now.
You know?
And then, you know, solike, and then like.
Everything was kind of held up.
(25:24):
So yeah, so I kinda, I sat backon it for a little while and, once
we started coming out, I found aguy, that was making 'em for me.
And, every shipment I'd get, I'd be soexcited to open the box, but there'd
be like little things wrong with him,you know, so, so I just was like a
little bit disappointed in that, youknow, where, they were there and they
(25:44):
still work, but they just weren't that.
Skateboard quality that I'vehad before To your standard.
Yeah, yeah,
yeah.
Um,
so then a chiropractor I know outin Pennsylvania knew a guy that
runs this, invention company.
I. And he put me in contact with him.
we had a great conversation.
(26:04):
This guy invented the, it's calledthe club clean that everybody has on
their golf cart where you can clean agolf ball and you can clean your club.
and he had sold millions of them.
Wow.
so he, runs this thing and he found out,like helping people was his passion.
so he helped me get it figured out.
And in that whole time of it not beingproduced, I came across some other ideas.
(26:28):
Some other, aha moments.
so I started working out at agym and we use exercise bands
to loosen up and warm up.
And, I looked at the two holes drilledin the wings of the posture plank,
and I was just like, oh my God.
I could put carabiners and exercisebands with handles in that and turn
(26:49):
it into not only a posture enhancingproduct, but something you can use
to enhance, stabilize, and strengthenall the supportive muscles for it.
And, I think.
That happened before I met Ed.
Okay.
So this was all kind of likehappening at the same time.
So I knew that I had somethingspecial And something different.
(27:10):
And, something where somebody couldpull out from underneath the couch and
do 15 to 20 minutes of strengthening,stabilizing posture enhancement, you know.
Right there in your living room.
Oh.
And I think it super easy, I think thisis like such an obstacle for busy people.
Yeah.
You know, like me and you, it's so hard.
Like, how are we gonna get to the gym?
When are we gonna get to the gym?
(27:30):
Yeah.
But like we, we really allcould incorporate 15 minutes
either in our morning routine.
Our evening routine, like the ease ofthe use of this is, is really amazing.
Like really magnificent.
It took us.
you know, because we had to comeup with like, how are we gonna make
these exercise bands fit somebodythat's four foot tall and somebody
(27:51):
that's six foot eight, you know?
So, yes.
So, and we did a couple trialsand there like, we decided to
just do one exercise band for now.
but after I get through selling andgetting all the marketing and things
squared away, I'm sure I'll be able toadd more, poundage of, of exercise band.
Its main intention is just for rehashingand doing some strengthening, not
(28:12):
necessarily building muscle, you know?
That's not what I made this for.
you're not gonna get biggerpecs from using Posture Plank.
so that's kind of the purpose is youwanna stabilize what you've just tried
to enhance which is your posture.
And, solidify those advancements.
With the exercise afteryou've reset yourself.
That's where I felt that this wassuch a cool way to do that I've
(28:35):
had a couple people say, yeah, 15,20 minutes all in a box, you know?
yes.
Quick, easy under, you know, it's likeselling for right around a hundred
dollars, you know, like with the 20% off.
And, that's like a whole nother thingwith the pricing And figuring that out.
but Ed and I, we were able towork it to this point, have
it sourced and get it made.
(28:57):
And it is beautiful.
It's so nice.
it's durable.
I can stand on it and like bounce onit and it's made like a skateboard.
and like the exercise bands andcarabiners, everything is set up, to suit.
Multiple different people,body types and their needs.
so it was, I felt that with his help,it was very well thought through.
it's very cool because you have youroriginal invention, the posture plank.
(29:21):
Yes.
And then you have this sort ofsecondary invention, this, I
don't wanna say bigger and bettermodel, but the posture plank flex.
Yes.
So.
if someone is wanting to look onlineand get some more information,
tell them how they can find thisproduct, where, where should they go?
Sure.
PosturePlank.com is my mainwebsite and retail source.
(29:44):
the @ symbol, Pasha Plank is myInstagram, and, right now I'm
working with Innovate Marquette
Yeah.
And so, like, my Pasha Plankaccount on Facebook isn't as
good as my Brian Kulbida account.
Mm-hmm.
And they're like, youneed to separate these.
But I say like, I mostly justdo Posture Plank stuff anyways.
Yeah.
but I have it under myname and blah, blah, blah.
(30:06):
So, so I'm still trying toget all that worked out.
I did, I just joined TikTok.
Oh, cool.
Yeah, so I, so that's like afunny one, but, but I, I haven't
figured out how to do like.
You know, the ones where like theydo like the dance kind of things?
Mm-hmm.
Like, I'm like, where is that?
Where do you even find,I don't even know that.
(30:26):
And that's at trouble with.
Being our age.
Being our age, yeah.
Trying to acclimate like these new things.
And, but it is, it's alla huge learning curve.
This is another like thing thatI would never even have thought.
And how cool is that, thatwe have somebody in Marquette
doing that, you know?
Um.
Yeah, so it's, it's really interesting.
(30:47):
I think it's so cool that you'rean inventor, that you've had this
like inventor spirit within you allyour life and that you came up with
this brand new organic idea thatno one else has ever come up with.
That you navigated from start to finish.
How do you create the product?
How do you source it?
Who manufactures it?
(31:08):
and even like talkinga little bit about the.
Artwork that is on the posture
plane.
You know, talk a little bit about that.
Yeah.
That was a, it's, it's one of thosefunny things, and again, I kind.
If you do see my stuff, I, I kinda leantowards more of like, entertaining people
and, and like, I, like I want people tolaugh and, and still see like the quality
(31:29):
and, and like the nature and, and the, youknow, like the, professional end of it.
But I still respond wellto, to, to laughter makes,
is kind of that thing that.
It touches me.
It it, it's one of those thingswhere I looked up evolution.
'cause I wanted like a, the evolutionarything of how humans had developed.
(31:49):
Mm-hmm.
And and I found this the perfect onewhere they show the evolution and you
know, it comes to the person that'supright and standing and walking upright.
And then it starts showinghow, like as we're on computers
and cell phones, we start.
Degrading back to what we started from.
Yeah.
And, and you know, and again,I, I'm, you know, it's, I, I, I
(32:11):
don't mean to get into, you know,like it's not a religious thing.
It's not a, you know, like it's, youknow, the, I had a lady that, she's like.
I don't really agree withthe, the art artwork.
Hmm.
And at that time, I had decals.
Okay.
And so I looked at her and I looked at myplank and she really wanted to buy one,
but she didn't know about the artwork.
So I, I kind of picked up the, andI, I pulled the sticker off and
(32:34):
I'm like, there now how did it go?
Oh, so again, it isn't,
so this woman was sort of thinkingthat you were alluding to the fact that
we came from chimpanzees because youknow that that hunched over position
Is sort of like that first thing.
So she didn't agree with thisevolutionary image picture.
Yes.
Okay.
So that came and, and I, I just.
(32:56):
Like I said, I googled evolutionand I found this, and it just
really resonated with me.
I liked it.
It kind of portrayed, what I wantedthe posture plank to do and, to
fight against the computer and cellphone and iPad and, the hunching
So I contacted the artist and, I found hislike, blog space or whatever he had his
(33:17):
stuff on, and I just messaged him like,Hey, you know, I really like this image.
can I use this?
for, you know, can Ipay to use this as my.
On my product that I invented.
Yeah.
And a day later he respondedand he said his name.
I'd have to look, butagain, he was from India.
Wow.
And, he was so happy that I liked hisimage and he said, 100 US dollars and
(33:41):
you can have the rights to use it.
Oh my gosh.
So, we used PayPal and sent'em a hundred bucks and.
It's on all my, all myPosture Planks at the moment.
Oh, wow.
And, you know, someday I wasthinking it'd be neat to do
like, like, what do they call it?
a white whiteboard or, where, where youcan have like your own like business
put on there, you know, like, youknow, like you've seen, it's almost
(34:01):
like a merch, you know, like, yes.
yeah, like Black Rocks has the,
Mugs or like your posh plank,you could have the Black Rock
symbol on, or printed Yes.
Or like Apple or Google, if theywanted to do that for their company,
they could put Google on there, andhave that be their posture plank,
So anyways, but we're far from that.
Yeah.
Spot.
(34:22):
Like, I think this speaks to the depthof like you're dealing with legal issues.
Like you're dealing with, like, you'rewanting to make sure that you have the
rights to a picture or an image and Yes.
Making sure that you,I mean, is it patented?
Is there a patent?
Is there,
we went down that road.
I had a provisional patent writtenup and, so we did that initially.
(34:42):
It was, a lot of work, and there'sa guy in town that does that.
but I really wanted validation oflike, are people gonna buy this?
Or do they want it?
And to do a full fledge patent, well,you're looking at like 10,000 to $12,000.
I wasn't sure that, there was alot of talk about do we do this?
The thing that I came up with was,let's sell as many as we can, you know?
(35:04):
And if somebody copies it, youknow, like say a big company
like Nike copies it right?
And they put it out there for sale.
And I'm like a little BrianKulbida here in this small town,
and I say, Hey, you can't do that.
they'll just beat you downin court with lawyer fees.
Okay.
Yeah.
You know, it's just like, howdo you fight against a monster?
Mm-hmm.
You know, and, so I kind of am like takingmy risk of like, yeah, not patenting it.
(35:28):
I have my.
Name trademarked.
Oh, like Posture Plank is trademarked.
Good.
I stand corrected, the LLC that I had.
I, I had to do a businessname and then a product name.
Yes.
So, so we came up with I standcorrected, which is Love it.
I love it.
It was even brought up at the boardmeeting at our credit union where
like, one of our board members is this.
(35:48):
Company name a joke on here.
And I said, well, actuallyit's my company name.
And they're like, oh, sorry, we didn'tmean, but it was kinda one of those funny
things again, a play plan with words.
Yep.
Plan words a yeah.
and what have you.
I'm sure you have like a mug ora cooler that looks like a Yeti.
Mm.
and I always tell people that if I'mcopied, I'll always be the original.
(36:12):
And you know, everything seemsto be copied at some point.
You know, like the Yeti coolers,I use that example because you
see everything in anything thatlooks like a Yeti, but it's not.
Right.
Or a Stanley mug.
Stanley mug.
Yes.
The Stanley mug.
And what I'm hoping is that my productis gonna be of the best quality.
because you know, to make askateboard you have to make it.
(36:34):
Real good.
and even if somebody used plastic tomake it, I have a sustainable product.
where it's made from, hardwood, so that'sthat little thing where I really feel
that, I don't want it to get copied.
But again, if it does it may be acompliment, if that makes sense.
And you know that you're the original.
Yes.
And you know that this was your invention.
There's no like, doubt about it.
(36:55):
Right.
People can see that.
Oh, I mean, yeah.
All of the different people who'vebeen with you on this journey.
Yes.
it truly is amazing.
it's been eight years.
Wow.
So it's been a long, crazy time.
And now the big question is how dowe reach the masses and market it?
Because I think my Facebook friendsare a little sick of all my, fun
(37:17):
things that I try to put out there.
but still, it's just like, I'mhoping that different things will.
Trigger people to buy one inmy eyes and, you know, I feel
everybody should have one.
I think every household should havea posture plank and that's every,
yeah.
That's kind of where my thinking isand it's just a matter of education.
Actually getting to use it andtry it and see what it does.
(37:39):
Because I think that's a huge partof like having it be out there
that people can try it and use it.
So I've set up a little spot inmy office called the Posture Zone.
Nice.
So people could stop in and check it out.
Yep.
And I have one here in my office.
Yes.
Definitely has it.
show my patients and I mean, Itruly believe in this product.
Thank you.
And if you are listening andhopefully we're reaching people
(38:01):
outside of our current communities.
Yes.
Please go online.
Posture plank.com.
Yes,
Dr. Brian Kulbida, DC Yes.
Posture Plank has itsown Instagram as well.
Yes.
So, Dr. Brian, is there anything elsethat you wanna say wrapping up today?
(38:21):
I thought we had a lot of fun.
It's a lot of good stories and that's.
I've heard some of these podcaststhat, and Stephanie does a fantastic
job and it's an honor to be invitedto come and do this because it's fun.
So I recommend it.
Thank you.
Yeah.
And I do recommend the Posture Plank,and I think it's really amazing that you
(38:41):
had this idea that you brought it allthe way through, that you brought it.
Through all of those obstaclesand you, you've succeeded.
You have a great product.
If you do follow, even me, Dr.
Stephanie Wautier, Wautier Wellnesson Instagram, Facebook, I'm gonna
be posting some of the videos.
So for those golfers getting ready fortheir summer game, Those teenagers who
(39:04):
have spent their, you know, semesterstudying noses in the books, Getting
your spine healthy is going to makeevery bit of you healthy, and the posture
plank is an integral part of that.
I truly believe it.
I do too.
Thank you so much.
You're welcome.
Thank you so much for listening.
(39:24):
If you've enjoyed this podcast,would you please rate it,
review it, like, or subscribe.
You can find me on social media atWautierWellness.com, Dr. Stephanie
Wautier on Instagram, or WautierWellness Chiropractic and Massage on
Facebook, and I'm so curious whereyour next conversation will take you.
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