Cooking with Bruce and Mark

We've been writing about food for over 20 years and we've seen the industry change with new media, a fractured media landscape, and more empowered and enlightened audience. Yet so many food writers (us included) make the mistake that we are still reaching people under the old model: Hyping the gimmick, trying the hard sell, and not connecting with people on more personal level. In today's episode we talk about the ways that reaching an audience has changed and what all food writers can do to make a more meaningful connection with a food loving audience. And how we learn from our readers and listeners every day.