Copy That Pops: Writing Tips and Psychology Hacks for Business

Copy That Pops: Writing Tips and Psychology Hacks for Business

Let's nerd out where writing, psychology, and business success overlap! On this show, we look at how to ethically apply psychological principles of persuasion. You'll learn compelling copy tips to improve your writing of all lengths for biz. And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business. Join host Laura Petersen (a.k.a. @LaptopLaura) a tall Math and Psych teacher turned entrepreneur, multi-bestselling author, and international speaker. ~ Click "subscribe" so you never miss an episode!

Episodes

October 2, 2020

Researching for ways to improve my writing, I came across a "Masterclass" on the Narrative Story Arc. In this episode, I share an overview of what the Masterclass goes over with the hopes of inspiring you to apply it to your writing for...

...books
...emails
...social media posts
..."about me" pages even!

The human brain is drawn into stories. But sometimes it's hard to know how to 'craft' them. Follow t...

Share
Mark as Played

Success, obstacles, goals, strategy, advice, imposter syndrome, writing tips, and more -- this episode is all about having the guts to become an author and ways to use your book to help grow your brand and business while also truly helping others out there in the world.

Podcasting Business School's founder Adam Schaeuble takes the lead role asking questions of Laura as well as 3 of her recent success story clients participating...

Share
Mark as Played

Writing about a boring or complicated topic (at least as seen by others)? Well, our guest today shows how to make even things like taxes and avoiding an IRS tax audit interesting, easy-to-understand, and immediately applicable to his audience.

 

Listen in to see how Jonathan Maki went from driving tanks in the Army to helping businesses be prepared for an IRS audit, whether it happens or not.

His #1 Amazon bestselling book will hel...

Share
Mark as Played

Sword fighting, Peace Corp serving, apple pie with cheddar cheese-loving business owner Ray Blakney stops by to share with us how he’s grown the largest language learning online school in the world that hasn’t raised venture capital. 

Whatever content you have -- a blog, a book, a podcast, a website, a YouTube channel, or a combination of them -- Ray’s 4 proven steps will get you from crickets to consistent growth of your brand, bu...

Share
Mark as Played

Do you struggle with imposter syndrome and overwhelm on what book topic to pick to write about? You are not alone!

This is a replay of a really terrific group Zoom call that my biz bestie Allison Melody of the Food Heals empire did last Saturday. Six entrepreneurs joined us to ask questions, brainstorm, and work through mental blocks.

I hope this helps you wherever you are in your journey! And jump into our 14-week Bestselling Book...

Share
Mark as Played

Be a #1 Bestselling Published Author with your book on Amazon and Barnes & Noble...before quarantine is over!

On Saturday, May 15th at 12pm PST, Allison Melody and I will meet you online for a fun mimosa brunch (BYOBB = Bring Your Own Booze & Brunch) to discuss how YOU can become a bestselling author in as little as 14 weeks!

Join us to get support, accountability, and step-by-step direction from brainstorming...to writ...

Share
Mark as Played

UNPOPULAR OPINION: Hanging out with ACHIEVERS is actually HURTING you {psychologically}!

Facebook Post where you can write and share your thoughts:

We all know the whole 'you are the average of the 5 people you spend the most time with' saying -- I retell it all the time, myself!

But, I realized recently how doing this can actually hurt us too. Now, before anyone jumps to write a scathing comment in rebuttal, hear me out.....

Share
Mark as Played

No matter how much you practice at writing copy, you will never get as fast, efficient, and effective as if you use the Funnel Scripts tool from Russell Brunson (Founder of Click Funnels) and Jay Edwards (professional Copywriter).

 

It's like mad libs on crack. For business.

 

You just plug in key information about your business, product, webinar topic, etc. (with lots of examples to help guide you) and then click the "Buil...

Share
Mark as Played

Do you want to earn income working from home? (Whether you have a child or not...whether you are a mom or not).

 

This episode may also be SO TIMELY for millions of people social distancing at home because of COVID-19.

 

Then tune into this episode! Our guest today shares her story of how she replaced a full-time income in the financial industry (living in the expensive LA area) as a single mom...and how you can do it too.

 

A Few ...

Share
Mark as Played

What's a short-form way to both gain insights on your audience (to improve your copywriting) AND clarify your offers to psychologically attract more clients? A quiz! Brand Impact Strategist Annmarie Rose stops by to break it all down so you can quickly start using quizzes to improve your business and copy.

A Few Highlights from This Podcast:

- how to attract, engage, and provide incredible value for your ideal audience members ...

Share
Mark as Played

This show is all about applying psychology and improving our writing for online business success, so let’s look at TikTok with that lense.

 

In this solo episode with just me -- no interview today -- we’ll cover:


1. What is TikTok and just how crazy big is it already?
2. My personal experience with it and how I got a video to over 47,000 views at the time of recording this (about 3 weeks...nearly 25,000 views within 48 hours)
3. 5 Ti...

Share
Mark as Played

This show is geared toward entrepreneurs, coaches, consultants, and other business owners who want to do better online with their business by harnessing the power of the written word...and applying psychology while they’re at it!...

 

But many people ask me how to make money as a freelance writer...how to get started....or how to make some money on the side with their writing as they grow other businesses...

 

And I actually have a...

Share
Mark as Played

Quick copy tip for you today about the uber fun punctuation mark called...the semicolon.

 

What does it look like? It’s like a colon on the top but a comma on the bottom. 

 

Often misused, here are the three main ways to use it correctly when a colon, comma, or period just won’t do!

 

 

WAY #1

 

To combine two independent clauses (aka sentences that could stand on their own as complete sentences) when their topics are highly relate...

Share
Mark as Played

From suicidal thoughts to thriving with intention, Dan Mangena shares a childhood and early adulthood struggling with undiagnosed Asperger's and how he used his gifts to find smart workarounds to help better function socially.

 

Dan used his strength in pattern recognition and a few fascinating books (like The Game: Penetrating the Secret Society of Pickup Artists) to unlock the psychological code for how to engage effectively ...

Share
Mark as Played

Positivity, Bestselling Books in 16+ Categories, Copy Tips, Writing Advice, and more with our special guest Kelsey Henry! At age 25 she wrote, self-published, and launched her book (hitting 16 categories in the US and 9 in Australia at the #1 spot) in about 2 months from start to finish. You can too!

 

Kelsey reveals how she did it, obstacles you faced but overcame, plus her favorite tools you can use...

 

A Few Highlights from...
Share
Mark as Played

4 examples to convince you once-and-for-all that the Oxford comma is non-negotiable.

 

Today, let’s talk about a nerdy debate that continues to rage. But, my dear listeners...there is only ONE CORRECT answer to question…



“Oxford comma or not?”

 

----- PRODUCT SHOUT OUT -----

 

I use the Owlet Sock to keep track of my 3-month-year-old's heart rate and oxygen level as he naps and sleeps. It's a game-changer as a new parent! ...

Share
Mark as Played

What is hypnosis? What is "a practical psychic"? How about spiritual coaching? We cover all of these parapsychological topics plus book writing, bestseller launching, and more with our guest Priscilla Keresey.

 

A Few Highlights from This Podcast:

 

- Journey to where Priscilla is now
- What is hypnosis?
- What is spiritual coaching and how can it help you?
- Best tips for writing and publishing your book
- Priscilla's...

Share
Mark as Played

Life-saving book out now! My biz bestie shares her story of losing both her parents to cancer and how that pushed her into a life of pursuing how to heal naturally.

 

Food Heals: Physical, Emotional and Spiritual Stories to Nourish Your Soul and Transform Your Health is available now on Amazon!

 

Plus, this book includes 39 additional stories of overcoming chronic and degenerative diseases by influencers in the health and wellness ...

Share
Mark as Played

3 examples of how to instantly improve your writing that are as helpful as Wolfgang Puck and Rachel Ray in the kitchen!

This quick copy tip will have your copy popping in under 90 seconds!

Full shownotes here.

Share
Mark as Played

This quick copy tip will help you to facilitate bonding and business relationships between yourself and your group members in a Facebook group, LinkedIn group, Slack channel group, inperson group and more!

 

Original copy is from Travis Chappell of Buildin Your Network, shared out by Ronsley Vaz of We Are Podcast, and now reshaped by me!

 

I’m going to add this in my free Facebook group at copythatpops.com/facebook (for aspiring b...

Share
Mark as Played

Chat About Copy That Pops: Writing Tips and Psychology Hacks for Business

Advertise With Us

Popular Podcasts

Crime Junkie
The Daily

The Daily

This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

For You

    Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.

    Connect

    © 2021 iHeartMedia, Inc.