003 - Future Pacing: The Simple & Subtle Trick to Get Your Prospect On the Path to “Yes"

Future Pacing is an important psychological concept and tactic. We dive into why selling the “benefits” of your product is so much more effective than selling the “features" and how to do it with an example.

• What my real estate agent taught me about writing better copy.
• Why helping your audience visualize their future with your product can improve conversions.
• What future pacing can do for your business.
• How to use future pacing in your headlines and landing pages.
• How my business coach used future pacing to get me to work with her.

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Shownotes for Future Pacing: The Simple & Subtle Trick to Get Your Prospect On the Path to “Yes"