Craft of Coaching Podcast

Craft of Coaching Podcast

Learn how to become a life coach with a strong skillset in the craft of coaching through the Craft of Coaching podcast. The Craft of Coaching is hosted by Kate Swoboda, Director of Training for the ICF-accredited life coach training program, the Courageous Living Coach Certification. Learn more about our coach training program at https://TeamCLCC.com

Episodes

June 3, 2025 32 mins

If you're a coach who has built out an entire brand--all the content and messaging, programs and protocols--and then you realize that you want to change things up, what do you do?

That's a question we tackle in this episode of the Craft of Coaching podcast on how to rebrand, and we're using our own rebrand as the example. The Courageous Living Coach Certification is still "CLCC" but we're changing our n...

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Boundaries are not just for our clients. Life coaches also need to be aware of client boundaries that set up their relationships for success. In today's episode, you'll learn the four areas where boundaries for life coaches are most important, both so that your clients are happy with the direction of their coaching process, and so that your coach-client relationship continues to be one of high trust and accountability.

Coa...

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September 23, 2024 27 mins

Yes, you know that you need to market your business--but what about actually running your business? That's the domain of business operations, and in today's podcast we're going to explore the different domains of business operations for life coaches, and the questions to ask to identify your most important high priority tasks.

Coaching + Courage + Community = CLCC.

We're a life-changing program, for you...

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The biases and assumptions that your clients hold will either help them or hinder them. In psychology, these narratives/Stories are called "cognitive distortions" and there are specifically identified cognitive distortions that are particularly common. In today's Skill Drill series, I'm going over common cognitive distortions and how life coaches can help their clients identify cognitive distortions that hold th...

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September 9, 2024 27 mins

Life coaches love to coach their clients, but most dislike marketing to find clients--but it doesn't have to be that way. As a coach, you can learn approaches to marketing that are authentic and aligned with who you are and the body of work that you are creating in the world. Today's episode will guide you through 5 ways to be authentic when marketing, so that you can feel good about your messaging and how it's recei...

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Today's episode is part of our Skill Drill series and we're offering an exercise that you can use with your clients to help clients focus on what they can control. We live in a world full of things that we have no control over, and getting attached to outcomes and frustrated when we can't control things does not serve our clients. Using this exercise, you'll empower clients to focus on what they can control and ...

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Wondering where to start with what questions to ask your clients? Or do you already have your questions that you love to ask, and you want some new questions to explore to energize your client sessions? These are the top 5 best coaching questions to ask clients to stimulate new ways of thinking, mindset shifts, and help clients move into proactively making changes.

Coaching + Courage + Community = CLCC.

We're a life-c...

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August 12, 2024 10 mins

When most people think of becoming a life coach, they're imagining a one-on-one private practice working with clients. The growth of the life coaching industry has paved the way for far more career options than just a one-on-one coaching practice, and in today's skill drill I'm giving you an overview of careers in coaching that go beyond just one-on-one client work. 

Coaching + Courage + Community = CLCC.

We...

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If you're running a coaching business as a side hustle while you juggle a full-time job, parenting, or other responsibilities, then you definitely want to listen in on today's episode to maximize your personal morning routine. With a few simple shifts to your morning routine, you can maximize each day's potential by starting off feeling more resourced and ready for the day. This episode gets into some of the biologic...

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We're introducing a new series as part of the Craft of Coaching Podcast: The skill-drill series, where we offer a short-form episode on a coaching exercise or topic related to the craft of coaching or running your coaching business. Today's skill drill is on how you design your life coach client onboarding experience, thinking through the questions that create a successful onboarding experience for you and your client to ...

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If you’ve been wondering how to price your coaching offers—or feeling pressure to create a “high ticket” package before you’ve even worked with many clients—this episode is for you. In Episode 88 of The Craft of Coaching, we break down simple, effective pricing strategies for life coaches that prioritize clarity, sustainability, and accessibility.

Many new and emerging coaches get stuck trying to develop complex pricing models or fe...

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Have you ever been in a coaching session with a client who was "stuck" and the more you talked about it, the more they just kept saying that they were...stuck? When that happens, you need a way of gaining an entry point to explore not just why the client is stuck, but how to start thinking of their situation differently so that they can get unstuck.

Today I'm going over 5 questions to ask clients who are stu...

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Relationships to others mirror our relationship to ourselves. Today’s Craft of Coaching guest has been a coach for more than 15 years and has a wealth of information to offer on modern dating and relationships. Kira emphasizes the importance of foundational skills in dating, such as setting boundaries, managing expectations, and understanding the nature of healthy relationships—and in particular, she wants her clients to understand...

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Marketing can feel tricky for coaches—you want to do something heart-centered, not “market to people.” Today’s Craft of Coaching guest, Cory Huff, understands how to walk that line in helping artists and creatives (and coaches!) to effectively leverage strategies that make more money and help your business thrive.

Coaching + Courage + Community = CLCC.

We're a life-changing program, for you to become a life-changing c...

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Coaches feel some pressure when they're first standing up a business because there are a lot of decisions to make--what do I call myself? who do I want to work with? what should my branding be?--and every decision feels like it's set in stone. In reality, you can pivot as often as you need to, and in today's episode with coach Michelle Ward, we're talking about how to pivot as a coach when you want to change up ...

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Continuing education and self-coaching for life coaches are critical to advancing your skill-set even after you’ve finished life coach school. Self-coaching is a process of being able to evaluate your own life’s strengths and weaknesses, set new intentions and goals, and start seeing progress--all while addressing the challenges that come up along the way. In this episode, I talk about the essential continuing education and self-co...

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People have confusion over what life coaching is. How is it different than therapy or counseling? On today’s episode, I’m getting into how to explain life coaching to people, including how I suggest you handle coaching skeptics.

A few highlights:

  • Be discerning when talking to people who are committed to being skeptical about life coaching—because no matter how well you explain it, if someone has already made up their mind about “...
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Today's episode is all about pulling back the curtain and talking about the real-real truth: the hardest part of running a coaching business and what you can do to make it easier. You might be surprised--the hardest part of running your coaching business isn't what to name your signature program or developing your coaching skills. In this episode, I'm getting into what I and every other successful coach I've met...

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May 13, 2024 52 mins

Should coaches be working with clients who have extreme trauma? What does the data say about the level of skill and competence needed for coaches to adequately work with trauma? In today’s Craft of Coaching episode I’m getting into trauma-informed coaching, where I’ll talk about what trauma is, what to be aware of if clients exhibit trauma, and how coaches can be trauma-informed without overstepping their role.


Coaching + Coura...

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Are you trying to design a course or training for your coaching clients, or create a group coaching program? Today's episode gets into the foundational elements of instructional design that life coaches can use to apply to their courses or group coaching programs so that you can design your group coaching course. Learn how to target your course content for your audience so that you can see greater engagement and success for ev...

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