Create Magic At Work®

In this final profile of our Archetypes of Change™ Summer Series, Amy Lynn Durham explores what it means to be an Edgewalker… and why your team needs them now more than ever. Edgewalkers are the visionaries who walk between worlds—grounded in reality, guided by intuition, and driven to shape the future before anyone else sees it.

You’ll hear:

What if the parts of yourself you’ve been hiding—your fears, your shame, your past—are actually your greatest source of power? In this episode of “Finding Treasures in the Trash,” Cari Jacobs-Crovetto takes us on a deep dive into the shadowy stuff we usually try to ignore: shame, fear, and those not-so-glamorous childhood memories.

Cari shares her own journey from...

Every team has one.

They don’t chase the spotlight. They don’t demand recognition. They just quietly carry everyone — while no one notices how much they’re carrying.

They’re the reason birthdays aren’t forgotten. They’re the one who stays late to make sure it all works. They’re the first to ask: “How is this really impacting p...

Ever felt like your team is moving so fast you’re forgetting why you started?

This week on Create Magic at Work®, Amy introduces you to the Flamekeeper—a powerful Archetype of Change™ who protects meaning, mission, and memory during transformation. Flamekeepers aren’t afraid of change—but they are deeply committed to keeping the soul of an organization alive.

Ever worked with someone who seems to always spot the risks before you do?

Maybe you've even labeled them negative, paranoid, or too intense—but what if they were actually the Guardian of your team?

In this episode, Amy breaks down the Guardian Archetype—the ones who scan the horizon for danger, ask the hard questions, and pro...

Welcome to the first episode of “Finding Treasures in the Trash” 🗑✨—a brand new mini-series on Create Magic at Work!

Host Cari Jacobs-Crovetto kicks things off with her incredible story: from being nearly blind as a child, to growing up in chaos, to becoming a Forbes-recognized CMO, and ultimately turning inward to do the real work. Cari unpacks what “inner truth...

Ever been told: “We tried that and it didn’t work”?

Most people hear that as resistance. But what if it’s something else entirely?

In the 2nd episode of the Archetypes of Change Summer Series, Amy Lynn Durham introduces you to the Placeholder archetype—a vital, often misunderstood role in the workplace. You’ll meet Teresa, a s...

In this first solo episode of the Archetypes of Change™ summer series, Amy Lynn Durham invites you to rethink everything you thought you knew about change in the workplace.

Forget the buzzwords. This isn’t about forcing alignment or pushing people to “get on board.” It’s about something deeper: how we each relate to change—and how that’s shaped by our relationship to time itself.

You’ll learn:

• Why change efforts often feel per...

In this episode, Amy teams up with executive coach and former psychotherapist Rivka Geoghegan to unpack the real difference between therapy and coaching.

They dive into how each can support your growth, when to choose one over the other, and why so many founders tie their self-worth to their business.

It’s a deep yet down-to-e...

In this heart-opening convo, Amy is joined by Dr. Mark Rittenberg as they dive into the radical idea that “Leadership is Love” 💖 — and why that matters now more than ever.

From ghosting and cancel culture to forgiveness and human connection, Mark shares powerful stories that will leave you inspired to lead with more courage, kindness, and presence.

Ever feel like your calendar is in charge of you? 🕒

Steve Perkins—former engineer turned executive coach—joins Amy to talk all things purpose, burnout, and time freedom✨. From decoding corporate chaos to sharing game-changing calendar hacks, Steve brings real-talk wisdom and practical magic. Plus, a few unexpected tips that might even level up your relationships ...