Building a People-First Business with Heather Fujikawa of House Sprucing- 71

Today, we are joined by my sweet friend Heather Fujikawa! We are so excited about the arrival of her little girl and reminiscing on our journeys as wives and mothers who are also busy in their careers! 

Heather, my friend since college, started her company and entrepreneur journey as an interior designer in Los Angeles. She was drawn to the fashion and design industry and started a hair accessory business with her twin sister who was also in California at the time. It took off quickly, being in magazines and having a line at Nordstrom. You can see their work on Taylor Swift and Kelly Clarkson. They saw the trend starting in the early 2000s, noticing hair accessories were very popular and knew they could supply a growing demand. 

 

They then jumped from that company to writing a book called Fairy Birds, teaching children to “shine bright and help others” she says. They sold through Scholastic and Costco, and credits her communications education in allowing her to have solid media attention and skills to sell her products to retailers. 

 

“I was going through years of infertility and I gotta connect to kids somehow as I was waiting on these babies, it's kind of where the heart of the book came from.”

 

Heather's designs now are focused on finding the heart of people in her designs, and takes inspiration from organic environments. Watching her mother be a designer, she knew interior design is her passion and has spent time designing homes in Dalla, Texas since. 

 

Quotes:

 

“There’s going to be a lot of no’s out there, but someone's bound to say yes, and you gotta keep going”

 

“There is a no from this person, but it does not mean it is a no on the whole project. It doesn’t have to be a deal killer.”

 

“Remember those punching bags as a kid, the inflatable ones with the sand at the bottom? It’s like that, you get knocked down but you get right back up over and over again”

 

“Instead of pushing and pulling in directions, lean in to what feels natural.”

 

“Make it big and bold” 

 

“Throw fear out the window”

 

“You can give value; you can do anything” 

 

“Have the desire to keep building; just move forward”

 

Takeaways-

1. Learn from the no’s- there are tips you can get from no’s. Ask how you can improve and change your problem points with your clients. 
2. Be self-aware, and be willing to change and be taught. Humble yourself to ask “is this process working for me and my clients”
3. Move forward with faith and build- you should always be building up. 
4. Heather and Heidi had to learn what was the right fit for her and their company, it is okay to say no, be told no, or learn when something is not a good fit. 
5. The right fit will feel like you are being pulled to it, when she was being pitched shows by TV producers, she felt a strong desire to not be on TV until the right situation came forward. 
6. Opportunitie