How can multipassionate creatives build a cohesive personal brand?

Think Frida Kahlo. Karl Lagerfeld. Lady Gaga. Andy Warhol. Creatives whose work, life, style, and values are inextricably enmeshed, exponentially increasing their creative reach and impact. That is the power of the personal brand. A brand clearly communicates its values, goals, and value added to its ideal customers. But creating a brand is daunting, isn't it? And how do you achieve this clarity if you're a multipassionate creative, artist, or creative entrepreneur?