The creative entrepreneur's secret weapon: creative marketing

When you're an artist, a creative or a creative entrepreneur, marketing your work is hard. It can feel too much like self-promotion, it can feel like it takes time out of our creative pursuits, and many of us wish it wasn't part of our job.

The bad news is, marketing is very much part of your job, whether you're an artist, a writer, a musician, a crafter, or a creative entrepreneur. The good news is, creative marketing can really make a huge difference in your business, and most creatives are naturally pretty good at it- once they've broken through their initial resistance. In this episode, we'll talk about meeting Tom Bulleit of Bulleit Bourbon and how he revolutionized the world of marketing, and we'll be drinking a Mint Julep.