How do you make your creative concept stick? How do you reach an audience and inspire people to drink the creative KoolAid of whatever you're selling be it writing, art music, or products? The answer is simple: Effective storytelling.
Storytelling has multiple educational, psychological, and creative benefits as well as being the centerpiece of any creative marketing strategy for artists, writers, and creative entrepreneurs, marketers, and PR executives. How can you leverage the creative power of storytelling as a creative, and what makes a good, effective story? Where do you start when you just have an idea but nothing else? Get drunk on the creative possibilities of storytelling. This episode will be useful for even experienced writers and storytellers.
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