Authenticity is trending. You would think that authenticity comes naturally, but in a world where we're all building personal brands and making decisions on how to present ourselves on social media as an individual, a brand, or a company, that's not necessarily true!
Still, marketing gurus tell us that being authentic is the only real way to set ourselves apart, break through the noise, and organically gain followers and clients.
Today we’ll be talking about that seemingly elusive quality of authenticity. What is it? Why do we want it? How do creatives, artists, and creative entrepreneurs get it?
We'll also be talking about how to create a certificate of authenticity for your work.
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